Mlada fronta media kit 2011 English

mediakit2011

Mladá fronta a. s. | Mezi Vodami 1952/9 | 143 00 Prague 4-Modřany Company reg No.: 49240315 | VAT No.: 49240315 | tel. +420 0225 276 111 | fax +420 225 276 222 | e-mail: [email protected]

A MODERN PUBLISHING HOUSE WITH TRADITION

Advertising department: tel. +420 225 276 301–303 | fax +420 225 276 333 | e-mail: [email protected]

BooksMladá fronta has good repute in all fields of book

production, especially in prose and poetry. Quality book titles can be found in traditional book series –

Moderní světová próza, Maminka, Sluníčko, Kolumbus, Tajný archive, as well as in other interesting non-series projects. Annually, Mladá Fronta publishes

over 200 titles, 180 of which are new titles.

www.mf.cz

We currently publish 25 magazines, a daily newspaper, weekly regional newspapers, a growing number

of websites and over 200 books each year.

These Include:

Lifestyle and social titles [ForMen, F.O.O.D., Maminka, Lidé a Země, MOJE ZDRAVÍ, DIETA, MOJE PSYCHOLOGIE,

Computer, Jak na počítač, Mobility, DIGIfoto, Zen, Bydlení Stavby Reality, Sedmička weekly]

Titles for children [Sluníčko, Mateřídouška]

Professional and economic publications [Strategie, OBCHOD & FINANCE, Zdravotnické noviny, Tempus medicorum, DOMUS AUREA, Pacientské listy,

Sestra, Postgraduální medicína, Právo & byznys, REALIT and economic daily E15]

Newspapers[E15 Economic Daily, Sedmička Regional Weekly]

Websites[Sedmicka.cz, E15.cz, Strategie.cz, Lideazeme.cz,

Recepty.cz, Orbion.cz, VTM.cz, Maminka.cz]

ForMen is an exclusive men fs monthly, which fills a big gap in the Czech magazine market, and also fits perfectly into the portfolio of Mladá fronta .

ForMen readers are serious, successful and ambitious over 35 fs who remain young in sprit, but who have already achieved above average incomes and social standing.

ForMen does not reflect its readers as stereotypes; it can be challenging and edgy. This is most apparent in the use of excellently composed but striking title page images.

Already in publication for four years, ForMen has become the premium men fs magazine on the Czech market with a large group of regular and loyal readers. Every month readers can expect a wealth of content including excellent shopping advice and the most inspiring fashion pages. The ForMen team also publishes regular high quality themed special issues which carry a minimum of 164 glossy pages.

There is currently no other title on the Czech market which carries a similar range and quality of content. Premium brand advertising, and market survey data demonstrates the increasing popularity of ForMen amongst both readers and advertisers.

MAGAZINE ONLY FOR MEN

SCHEDULEissue deadline date of issue1/11 14th Dec 2010 6th Jan 20112/11 19th Jan 2011 7th Feb 20113/11 16th Feb 2011 7th Mar 20114/11 22nd Mar 2011 7th Apr 20115/11 19th Apr 2011 6th May 20116/11 19th May 2011 7th Jun 2011

issue deadline date of issue7-8/11 20th Jun 2011 8th Jul 20119/11 18th Aug 2011 6th Sep 201110/11 20th Sep 2011 7th Oct 201111/11 19th Oct 2011 7th Nov 201112/11 21st Nov 2011 7th Dec 20111/12 15th Dec 2011 6th Jan 2012

SPECIFICATIONSPublished since: 2005 Periodicity: monthly Number of pages: 164 Circulation: 15 000 copies Design: cover – chalk paper 170 g + UV coating, inside – chalk paper 90 g, matte chalk paper, binding V2. The printed and sold circulation is audited by the company Deloitte Audit s. r. o. Distribution: to subscribers and in sales network

Mirror formats upon request. 5 mm for cropping needs to be added to the net bleed dimensions. In case of a double-page spread we require each page as a separate document.

460 X 290 230 x 290 103 x 165 230 x 143

113 x 29077 x 290

57,5 X 290 105 x 135 (mirror)

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ADVERTISING PRICES1st double-page 290 000 CZK2nd cover page 240 000 CZK3rd cover page 200 000 CZK4th cover page 280 000 CZK1st right page 220 000 CZK2/1 of advertorial 280 000 CZK1/1 of advertorial 190 000 CZK1/1 of page 160 000 CZK2/1 of page 250 000 CZK

mini page 105 000 CZK1/2 of page 110 000 CZK1/3 of page 70 000 CZK1/4 of page 60 000 CZKPR tip – inz. hotline 20 000 CZK

surcharges for specific positioning 15 %inserting or sticking in upon agreement

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230 x 96 230 x 72 ,5

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1/31/4PR TIP

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mini page

F.O.O.D. magazine covers the whole world of food from basic information and cooking tips to fascinating insights into the world of top gastronomy but also gives readers the opportunity to see the professionals cooking at home.

In F.O.O.D. we also set out on a trip to the past and culinary history with renowned national meals presented step by step, but the magazine also provides the latest news and trends that rock the world of modern cooking.

Every issue of F.O.O.D. takes a luxury culinary journey accompanied by original recipes. Vinný sklípek (Wine cellar) is an expert section that broadens the horizons of food and drink lovers. We provide an almost exhausting amount of information about wines from the world as well as domestic wines, including detailed information about their producers or importers.

With regard to the universal topic, which food definitely is, the increasing popularity of world cuisines in the Czech Republic means that recipes and information about „cosmopolitan“ cuisines and cooking techniques form an integral part of the magazine. Nevertheless, F.O.O.D. magazine also returns to the traditional Czech cuisine, to discover forgotten figures of national gastronomy, and to provide delicious traditional family recipes we can really be proud of and that have not yet been affected by „Commercial Mass Catering“. The popular return to the roots and regional cuisine is also a worldwide trend – in this field F.O.O.D. is also a guide to the many delicacies and re discovered techniques in this area.

MAGAZINE NOT ONLY ABOUT FOOD

SCHEDULEissue deadline date of issue1/11 3rd Dec 2010 21st Dec 20102/11 4th Jan 2011 21st Jan 20113/11 7th Feb 2011 24th Feb 20114/11 7th Mar 2011 24th Mar 20115/11 5th Apr 2011 22nd Apr 20116/11 5th May 2011 24th May 20117/11 7th Jun 2011 24th Jun 2011

issue deadline date of issue8/11 1st Jul 2011 22nd Jul 20119/11 4th Aug 2011 23rd Aug 201110/11 6th Sep 2011 23rd Sep 201111/11 5th Oct 2011 24th Oct 201112/11 7th Nov 2011 24th Nov 20111/12 5th Dec 2011 22nd Dec 2011

SPECIFICATIONSPublished since: 2007 Periodicity: monthlyNumber of pages: 132 Circulation: 50 000 copiesThe printed and sold circulation is audited by the company Deloitte Audit s. r. o.Distribution: to subscribers and in sales network, Design: cover – glossy chalk paper 170 g + UV coating, inside LWC 70 g, binding V2

Mirror dimensions (bleed dimensions). 5 mm for cropping needs to be added to the net bleed dimensions. In case of a double-page spread we require each page as a separate document.

ADVERTISING PRICES2nd cover page 165 000 CZK 3rd cover page 145 000 CZK 4th cover page 186 000 CZK 2/1 of advertorial 255 000 CZK 1/1 of advertorial 175 000 CZK 2/1 of page 230 000 CZK 1/1 of page 112 000 CZK

1/2 of page 85 000 CZK 1/3 of page 59 000 CZK 1/4 of page 45 000 CZK


(426 x 275)173 x 236

(213 x 275)85 x 236

(109 x 275)173 x 116

(213 x 130)

55 x 236(80 x 275)

173 x 76(213 x 90)

173 x 56(213 x 70) 85 x 116

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Dieta (diet) is one of the most frequent topics discussed by women at work, at home, at parties as well as in cafés. Moreover, almost every woman has tried to be at least once in her life on a diet or tried to lose weight. With the magazine Dieta readers will find out that losing weight need not be a hard job, healthy cooking is easy, and when they lose a few kilos, not only will they be beautiful and slim, but also healthy. Because health and diet are really closely related. The magazine Dieta is not only about losing weight, but also about healthy lifestyle. Dieta also thinks about men and has a bit of extra for everyone.

EASY LOSING OF WEIGHT: Dieta is not a magazine about starvation, but about how to learn to live a healthy life. Dieta knows how to put an end to overweight, how to keep a slim figure, and how to cope with it effectively, quickly and with a smile.

HEALTHY COOKING: Dieta knows how to cook healthily, and how to buy and choose the right ingredients. Nutrition specialists will disclose recipes that will not make you gain weight.

OUR HEALTH: Obesity is an illness and diets are often related to health. The best doctors will give you advice on how to get rid of unpleasant problems.

LIFESTYLE: In your struggle with kilograms you can be inspired not only by beauties from Hollywood, but also by famous Czechs, or simply readers who managed to cope with overweight.

EVERYTHING ABOUT FAMILY: Overweight is not a women’s issue only; it concerns men and, at present time more often, children as well. Dieta magazine is a great advisor when dealing with family problems.

BEAUTY AND FASHION TIPS: Every woman is beautiful and Dieta will teach her how to hide potential imperfections.

RELAXATION AND SPORTS: Dieta will provide you with well-established tips about sports that are best for losing weight.

LOSING WEIGHT WHILE READING

SCHEDULEissue deadline date of issue1/11 13th Dec 2010 5th Jan 20112/11 18th Jan 2011 4th Feb 20113/11 15th Feb 2011 4th Mar 20114/11 17th Mar 2011 5th Apr 20115/11 19th Apr 2011 5th May 20116/11 17th May 2011 3rd Jun 2011

issue deadline date of issue7-8/11 15th Jun 2011 4th Jul 20119/11 17th Aug 2011 5th Sep 201110/11 19th Sep 2011 5th Oct 201111/11 17th Oct 2011 3rd Nov 201112/11 15th Nov 2011 2nd Dec 20111/12 12th Dec 2011 4th Jan 2012

SPECIFICATIONSPublished since: 2003 Periodicity: monthlyNumber of pages: 100 Circulation: 50 000 copiesDesign: cover – glossy chalk paper 150 g, UV coating, inside – LWC 70 g Cosmopress, binding V2The printed and sold circulation is audited by the company Deloitte Audit s. r. o.Distribution in CZ: to subscribers and in sales network


ADVERTISING PRICES1st double-page 289 000 CZK2nd cover page 159 000 CZK3rd cover page 139 000 CZK4th cover page 169 000 CZK2/1 of advertorial 280 000 CZK1/1 of advertorial 149 000 CZK1/1 of page 119 000 CZK2/1 of page 250 000 CZK1/2 of page 79 000 CZK

1/3 of page 59 000 CZK1/4 of page 39 000 CZK1/6 of page (catalogue advertisement) 25 000 CZK1/8 of page 20 000 CZK


(426 x 275)183 x 245

(213 x 275)89 x245

(104 x 275)183 x 120

(213 x 135)

58 x 245(73 x 275)

183 x 79(213 x 94)

89 x 120 183 x 58

(213 x 73) 58 x 120 89 x 58

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MOJE PSYCHOLOGIE (My psychology) is a magazine for all who want to understand their own as well as other people’s feelings; who want to recognize potential pitfalls of relations with their partners, friends, children or colleagues, and to find a way to solve them; who want to better learn about themselves, use their own opportunities or get rid of weaknesses.

MOJE PSYCHOLOGIE readers are educated, curious and demanding. Each issue provides professionally composed articles, quality tests and analyses, both from the journalistic and the expert point of view. Readers find the magazine interesting, compelling and enlightening.

More than just Psychology – All sensual pleasures form a part of our mental condition so the magazine also presents a non-traditional view of fashion, cosmetics, design, gastronomy, and travelling. A broad view of life is important so news from cultural events and interviews with interesting people are also included as standard.

SCHEDULEissue deadline date of issue1/11 14th Dec 2010 3rd Jan 20112/11 17th Jan 2011 3rd Feb 20113/11 14th Feb 2011 3rd Mar 20114/11 16th Mar 2011 4th Apr 20115/11 14th Apr 2011 3rd May 20116/11 17th May 2011 3rd Jun 2011

issue deadline date of issue7-8/11 15th Jun 2011 4th Jul 20119/11 16th Aug 2011 2nd Sep 201110/11 14th Sep 2011 3rd Oct 201111/11 17th Oct 2011 3rd Nov 201112/11 15th Nov 2011 2nd Dec 20111/12 15th Dec 2011 3rd Jan 2012

SPECIFICATIONSPublished since: 6 Periodicity: monthlyNumber of pages: 148 Circulation: 50 000 copiesDesign: cover – glossy chalk paper 170 g + UV coating, inside LWC 70 g, binding V2 The printed and sold circulation is audited by the company Deloitte Audit s. r. o. Distribution:to subscribers and in sales network

FOR ALL WHO WANT TO START LIVING A MORE CONFIDENT AND RICHER LIFE.


(426 x 275)173 x 236

(213 x 275)85 x 236

(109 x 275)173 x 116

(213 x 130)

55 x 236(80 x 275)

173 x 76(213 x 90)

85 x 116173 x 56

(213 x 70) 85 x 76 85 x 56

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ADVERTISING PRICES1st double-page 290 000 CZK2nd cover page 240 000 CZK3rd cover page 200 000 CZK4th cover page 280 000 CZK French door 500 000 CZK1st right page 220 000 CZK2/1 of advertorial 280 000 CZK1/1 of advertorial 190 000 CZK1/1 of page 160 000 CZK

2/1 of page 250 000 CZK1/2 of page 110 000 CZK1/3 of page 70 000 CZK1/4 of page 60 000 CZK1/6 of page 40 000 CZK1/8 of page 34 000 CZKsurcharges for specific positioning 15 %inserting or sticking in upon agreement

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First published in September 2001, maminka (Mother) quickly became a market leader, attracting women of all age groups. Women who only just decided to start a family but, and also those who already somehow struggled with maternity and parenthood. maminka continues to be one of the strongest titles in this important and growing sector.

On 196 or more pages, maminka readers learn about the joys as well as the accompanying sorrows of maternity. Well informed articles give effective pieces of advice and solutions as to how to cope with both everyday and extraordinary situations occurring in family life.

maminka magazine is not exclusively focused on the period of pregnancy and infant age. It also provides an overview of physical and mental development of every child up to pre-school age. It follows current trends in obstetrics, psychology and paediatrics. Consultants and the editors’ expert colleagues explain news in their fields of expertise in a form comprehensible to the readers.

Not just about children, but above all for mothers, mamika informs about legal aspects such as in employment , helps with relationship problems, and offers relaxation and rest in the demanding process of bringing up a small child.

maminka has a philosophy that expectant mothers have a right to feel and look as good as they want to. So each issue has articles on cosmetics and the editors’ fashion-related tips are a must read for new and expecting mums. Each issue also includes tests of new products and innovations to help in a family with a small child, plus recommend destinations for trips or holidays, where families with children are welcome.

Interviews with famous people, polls, news from the culture have a firm place in the magazine maminka as well.

THE BEST IN WOMAN’S LIFE

SCHEDULEissue deadline date of issue1/11 6th Dec 2010 23rd Dec 20102/11 10th Jan 2011 27th Jan 20113/11 7th Feb 2011 24th Feb 20114/11 8th Mar 2011 25th Mar 20115/11 11th Apr 2011 28th Apr 20116/11 10th May 2011 27th May 20117/11 7th Jun 2011 24th Jun 2011

issue deadline date of issue8/11 7th Jul 2011 25th Jul 20119/11 8th Aug 2011 25th Aug 201110/11 7th Sep 2011 26th Sep 201111/11 10th Oct 2011 26th Oct 201112/11 8th Nov 2011 25th Nov 2011

1/12 6th Dec 2011 23rd Dec 2011

SPECIFICATIONSPublished since: 11 Periodicity: monthlyNumber of pages: 196 Circulation: 60 000 copiesDesign: cover – glossy chalk paper 170 g + UV coating, inside – LWC 70 g, binding V2 The printed and sold circulation is audited by the company Deloitte Audit s. r. o. Distribution: to subscribers and in sales network, in gift packages at maternity wards


(426 x 275)173 x 236

(213 x 275)85 x 236

(104 x 275)173 x 116

(213 x 130)

55 x 236(80 x 275)

173 x 76(213 x 90)

173 x 56(213 x 70)

85 x 11655 x 116

1/12/1 1/2

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ADVERTISING PRICES2nd cover page 169 000 CZK3rd cover page 159 000 CZK4th cover page 189 000 CZK“Z” cover 259 000 CZK2/1 of advertorial 259 000 CZK1/1 of advertorial 169 000 CZK1/1 of page 145 000 CZK2/1 of page 229 000 CZK1/2 of page 95 000 CZK

1/3 of page 85 000 CZK1/4 of page 65 000 CZK1/6 PR 25 000 CZK


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Sluníčko (Little sun) is one of the few magazines in the Czech market that have been published for more than 40 years without any interruption. Parents, who used to read it when they were young, buy it for their children. The magazine is intended for (non-)readers from four to seven years of age. Despite the magazine’s long tradition, it is still modern, both with its graphics and with the content – it always offers something new to its readers.

The main idea of Sluníčko is to amuse the children and teach them something; the magazine uses children’s natural curiosity and desire to learn new things. Therefore, besides amusing reading, it contains many riddles, clues, brain teasers, colouring sheets, cut-outs and many other tasks. The readers are guided through the entire magazine by cheerful animals.

Popular sections: Fairy tales, comics, poems – children achieve their first reading successes with texts in Sluníčko, especially thanks to tasks contained in the texts (looking for suitable words or rhymes, colouring of illustrations etc.).

School for little children – Pupík, the doggy, and Líza, the kitty, will teach the children how to draw, write and count.

Cut-outs – readers create their own toys from paper.

Animal section – interesting information from the world of animals + funny riddles.

Pupík, the handyman – guides, games, recipes and other great tips not to get bored.

Sluníčko also includes colouring sheets, competitions, labyrinths, looking for differences and other popular activities.

MAGAZINE FOR SMALL AS WELL AS BIGGER CHILDREN

SCHEDULEissue deadline date of issue1/11 20th Dec 2010 14th Jan 20112/11 24th Jan 2011 9th Feb 20113/11 21st Feb 2011 10th Mar 20114/11 24th Mar 2011 12th Apr 20115/11 22nd Apr 2011 11th May 20116/11 24th May 2011 10th Jun 20117/11 22nd Jun 2011 11th Jul 2011

issue deadline date of issue8/11 25th Jul 2011 11th Aug 20119/11 24th Aug 2011 12th Sep 201110/11 22nd Sep 2011 11th Oct 201111/11 24th Oct 2011 10th Nov 201112/11 22nd Nov 2011 9th Dec 2011

1/12 20th Dec 2011 13th Jan 2012

SPECIFICATIONSPublished since: 1967 Periodicity: monthlyNumber of pages: 44 Circulation: 100 000 copiesDesign: cover – glossy chalk paper 115 g, inside – woodless paper 90 g, cut-outs – cardboard 180 g, binding V1The printed and sold circulation is audited by the company Deloitte Audit s. r. o.Distribution: to subscribers and in sales network

Mirror dimensions (bleed dimensions). 5 mm for cropping needs to be added to the net bleed dimensions.

(420 x 250)190 x 230

(210 x 250) 93 x 230190 x 113

(210 x 123)

61 x 230 190 x 75 190 x 55 93 x 113 126 x 230

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ADVERTISING PRICES2nd cover page 115 000 CZK3rd cover page 110 000 CZK4th cover page 130 000 CZKcardboard 1/1 110 000 CZK2/1 of advertorial 180 000 CZK1/1 of advertorial 125 000 CZK1/1 of page 95 000 CZK2/1 of page 150 000 CZK2/3 of page 75 000 CZK

1/2 of page 55 000 CZK1/3 of page 45 000 CZK1/4 of page 40 000 CZK1/6 of page PR 16 000 CZK


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As the oldest magazine still in circulation on the market, Mateřídouška has always changed with the times and thanks to that it is still one of the best-selling titles for children for children from 7 to 12 years of age. Despite foreign inspired competition Mateřídouška remains a firm favourite with Czech children and parents alike.

The magazine has a design and layout that allows children work with the magazine themselves, but it is also widely used by schools to enrich the teaching process.

Mateřídouška teaches children new things in an amusing way. The readers learn interesting facts from the world of animals and dinosaurs, which they really love; they travel in the Czech Republic as well as abroad, reveal secrets of science and technologies, and amuse themselves while doing funny tasks that train their perception.

Mateřídouška is full of Jokes and competitions for interesting prizes, the series of Detective Inspector Vrťapka is a firm favourite , as are popular comics and short stories, Sportmania, Ája’s notice board – place for great ideas and invitations, interesting facts from the world of people and animals.

The magazine includes a cardboard supplement that usually contains cut-outs, cards, pairs or board games.

Mateřídouška also contains many quizzes, crosswords and clues children really love to solve. And not only children – Mateřídouška can amuse the whole family!

Mateřídouška has been published without interruption from December 1945. Thus, in 2010, it celebrates 65 years of its successful existence in the market.

READING, GAMES AND INTERESTING FACTS FOR CHILDREN

SCHEDULEissue deadline date of issue1/11 10th Dec 2010 30th Dec 20102/11 13th Jan 2011 1st Feb 20113/11 10th Feb 2011 1st Mar 20114/11 15th Mar 2011 1st Apr 20115/11 14th Apr 2011 2nd May 20116/11 16th May 2011 1st Jun 20117/11 14th Jun 2011 1st Jul 2011

issue deadline date of issue8/11 14th Jul 2011 1st Aug 20119/11 16th Aug 2011 1st Sep 201110/11 13th Sep 2011 30th Sep 201111/11 13th Oct 2011 1st Nov 201112/11 15th Nov 2011 1st Dec 2011

1/12 15th Dec 2011 2nd Jan 2012

SPECIFICATIONSPublished since: 1944 Periodicity: monthlyNumber of pages: 48 Circulation: 65 000 copiesDesign: cover – glossy chalk paper 115 g, inside – LWC 65 g, supplement – cardboard 180 g, binding V1 The printed and sold circulation is audited by the company Deloitte Audit s. r. o. Distribution: to subscribers and in sales network


(420 x 280)190 x 260

(210 x 280)92 x 260

(103 x 280)190 x 128

(210 x 138)

62 x 260(68 x 280)

190 x 85(210 x 91)

93 x 128(103 x 138)

190 x 63(210 x 68)

125 x 260(140 x 280)

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ADVERTISING PRICES2nd cover page 95 000 CZK3rd cover page 90 000 CZK4th cover page 110 000 CZKcardboard 1/1 110 000 CZK2/1 of advertorial 160 000 CZK1/1 of advertorial 115 000 CZK1/1 of page 85 000 CZK2/1 of page 130 000 CZK2/3 of page 70 000 CZK

1/2 of page 50 000 CZK1/3 of page 40 000 CZK1/4 of page 35 000 CZK1/6 of page PR 16 000 CZK


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Lidé a Země (People and the Earth) is a social monthly focused on travelling.

It is a high-quality and well-respected medium, whose values have been proven by time – it has been on the Czech market for almost sixty years already. The strongest group of readers comprises young and educated people between 25 and 35 years of age, who are already financially secure and do not feel guilty about spending money how they want to. Readers naturally look to Lidé a Země to find inspiration about travel and holidays, however it is also an important leisure time read for an audience who are intelligent, open minded and inquisitive about the world.

Advertisers have an opportunity to present their products and services on pages of a prestigious magazine with tradition, world class visual and inspired content. Advertisements can be matched with particular topics and destinations as well as placed in specialized commercial supplements.

Lidé a Země contains the following regular sections:

mosaic glance back in photos news from the end of the world editorial main reportage topic of the month photo-reportage window to the world direction: Europe my homeland calendar traveller

www.lideazeme.cz

THE WORLD BEYOUND THE HORIZON

SCHEDULEissue deadline date of issue1/11 13th Dec 2010 3rd Jan 20112/11 17th Jan 2011 3rd Feb 20113/11 14th Feb 2011 3rd Mar 20114/11 15th Mar 2011 1st Apr 20115/11 14th Apr 2011 3rd May 20116/11 16th May 2011 2nd Jun 20117/11 14th Jun 2011 1st Jul 2011

issue deadline date of issue8/11 14th Jul 2011 2nd Aug 20119/11 16th Aug 2011 2nd Sep 201110/11 14th Sep 2011 3rd Oct 201111/11 17th Oct 2011 3rd Nov 201112/11 15th Nov 2011 2nd Dec 2011

1/12 14th Dec 2011 3rd Jan 2012

SPECIFICATIONSPublished since: 1951 Periodicity: monthlyNumber of pages: 132 Circulation: 52 000 copiesDesign: cover – glossy chalk paper 170 g + UV coating, inside – LWC 80 g, binding V2 The printed and sold circulation is audited by the company Deloitte Audit s. r. o. Distribution: to subscribers and in sales network


(340 x 245)146 x 220

(170 x 245)71 x 220

(85 x 245)143 x 108

(170 x 120)

46 x 220(60 x 245)

143 x 63(170 x 75)

71 x 108143 x 52

(170 x 55)46 x 108143 x 30

96 x 220(110 x 245)

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ADVERTISING PRICES2nd cover page 185 000 CZK3rd cover page 160 000 CZK4th cover page 205 000 CZK2/1 of advertorial 250 000 CZK1/1 of advertorial 159 000 CZK1/1 of page 149 000 CZK2/1 of page 240 000 CZK2/3 of page 105 000 CZK1/2 of page 89 000 CZK

1/3 of page 56 000 CZK1/4 of page 45 000 CZK1/6 of page 33 000 CZKhorizontal bottom strip 22 000 CZK


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The magazine MOJE ZDRAVÍ (My health) presents individual health problems to the readers in a comprehensible and still professionally guaranteed form. The biggest emphasis is put on prevention. It describes news from the world of medicine and presents individual over-the-counter medications as well as natural treatment options.

Special sections of MOJE ZDRAVÍ focus on various health issues and provide qualified information about problems encountered by the elderly, diabetics, children illnesses, maternity as well as family relations. The magazine also contains answers to frequently asked questions related to healthy nutrition and other thematic series. Distraction is offered in the form of interviews with important figures, quizzes, crosswords, healthy recipes etc.

MOJE ZDRAVÍ magazine also supports the work of pharmacists and participates in patients’ education.

MOJE ZDRAVÍ provides its advertisers with an efficient way of addressing the target group – both end clients as consumers, and pharmacists as buyers.

MOJE ZDRAVÍ is read by middle-aged to higher-aged readers who purposefully care for their health; they mostly include women. It addresses clients in pharmacies and people following development and trends in body and health care.

www.mojezdravi.cz SCHEDULEissue deadline date of issue1/11 10th Dec 2010 29th Dec 20102/11 11th Jan 2011 28th Jan 20113/11 10th Feb 2011 1st Mar 20114/11 10th Mar 2011 29th Mar 20115/11 11th Apr 2011 28th Apr 20116/11 10th May 2011 27th May 2011

issue deadline date of issue7-8/11 13th Jun 2011 29th Jun 20119/11 11th Aug 2011 30th Aug 201110/11 12th Sep 2011 27th Sep 201111/11 10th Oct 2011 27th Oct 201112/11 9th Nov 2011 29th Nov 20111/12 8th Dec 2011 29th Dec 2011

SPECIFICATIONSPublished since: 2002 Periodicity: monthlyNumber of pages: min. 84 and more Circulation: 120 000 copiesDesign: cover – glossy chalk paper 150 g, inside – LWC 70 gThe printed and sold circulation is audited by the company Deloitte Audit s. r. o.Distribution: pharmacies and selected facilities related to health care in the Czech Republic and in sales network

READING FROM YOUR PHARMACY


(420 x 280)184 x 265

(210 x 280)90 x 265

(103 x 280)184 x 130

(210 x 138)

55 x 265(69 x 280)

184 x 85(210 x 90)

90 x 130(103 x 138)

55 x 125 184 x 65 (210 x 70)

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ADVERTISING PRICES2nd cover page 169 000 CZK3rd cover page 159 000 CZK4th cover page 179 000 CZK1st right page 139 000 CZK1st double-page 250 000 CZK2/1 of advertorial 259 000 CZK1/1 of advertorial 159 000 CZK1/1 of page 129 000 CZK2/1 of page 229 000 CZK

1/2 of page 79 000 CZK1/3 of page vertical(horizontal +20 %*) 59 000 CZK1/4 of page vertical(horizontal +30 %*) 49 000 CZK1/6 of page 29 000 CZK

PR current news 115 x 50 mm 20 000 CZK

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commercial editorial (current news) 1/3 of page 45 000 CZK

crossword + 10x prize 30 000 CZK

“News” section 1/4 of page 22 000 CZK

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The magazine Computer is an original Czech biweekly that has been focusing (not only) on the world of computers since 1994. On at least 100 pages it provides the readers with product reviews and extensive comparison tests, follows new trends in IT and shows the direction of future development. Besides, it offers particular and guaranteed tips for computer users, but also deals with social networks or smartphones. The content is administered by an experienced team of editors and external authors, who prove their abilities not only in the printed magazine, but also at specialized conferences, popularizing lectures and (of course) in the on-line world.

Computer also includes a DVD containing interesting software programmes, original videos in HD resolution – whether video-tests or popularizing programmes, prepared in cooperation with the magazine živě.cz.

Who are the readers of Computer?

As regards the content as well as the level of specialty of the texts, Computer is mostly intended for rather advanced and demanding readers. The typical readers of Computer are usually men aged 18-35 with more than positive relation to technologies. They are often the so-called “opinionmakers”, i.e. their friends come to ask them for advice and often follow their recommendations. Professionals in the IT area as well as managers with decision-making competences also form a considerable group of readers.

Since 2010, Computer includes a monthly supplement called Connect. It is intended for IT professionals and originated by conversion from the magazine of the same name. On (at least) 32 pages it brings topics for administrators, IT managers as well as specialists in this field. The authors of articles in Connect include mostly specialists with practical experience and recognized figures of Czech as well as world IT.

WE FOLLOW CURRENT TRENDS IN IT

SCHEDULEissue deadline date of issue1/11 27th Dec 2010 13th Jan 20112/11 10th Jan 2011 27th Jan 20113/11 24th Jan 2011 10th Feb 20114/11 7th Feb 2011 24th Feb 20115/11 21st Feb 2011 10th Mar 20116/11 7th Mar 2011 24th Mar 20117/11 21st Mar 2011 7th Apr 20118/11 4th Apr 2011 21st Apr 20119/11 18th Apr 2011 5th May 201110/11 2nd May 2011 19th May 201111/11 16th May 2011 2nd Jun 2011

issue deadline date of issue12/11 30th May 2011 16th Jun 201113–14/11 13th Jun 2011 4th Jul 201115–16/11 18th Jul 2011 4th Aug 201117/11 22nd Aug 2011 8th Sep 201118/11 5th Sep 2011 22nd Sep 201119/11 19th Sep 2011 6th Oct 201120/11 3rd Oct 2011 20th Oct 201121/11 17th Oct 2011 3rd Nov 201122/11 31st Oct 2011 18th Nov 201123/11 14th Nov 2011 2nd Dec 201124/11 28th Nov 2011 15th Dec 2011

SPECIFICATIONSVolume: 18 Periodicity: biweeklyNumber of pages: 128+4 (every even issue), 96+4 Circulation: 50 000 copiesDesign: cover – 135 g glossy chalk paper, inside – 70 g UPM ultra, binding: V1The printed and sold circulation is audited by the company Deloitte Audit s. r. o.Distribution: to subscribers and in sales network


(210 x 297)88 x 258

(103 x 297)180 x 127

(210 x 142)57 x 258

(72 x 297)180 x 84

(210 x 99)

88 x 62180 x 62

(210 x 77)

88 x 12642 x 258

(57 x 297) 118,5 x 258

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Non-standard advertising options

l vinserting in a part of the circulation (also regionally)

l placement of advertisement on a DVD-ROM, promotion with a video-review

l partnership of individual sectionsl non-standard advertisement dimensions

(calculation upon request at the advertising department)

ADVERTISING PRICES1/1 99 000 CZK1/2 54 500 CZK1/3 37 500 CZK1/4 29 000 CZK1/8 19 000 CZK2nd cover 121 000 CZK3rd cover 108 000 CZK4th cover 143 000 CZK inserted adv. up to 8 pages 2,90 CZK/pcinserted adv. up to 16 pages 3,90 CZK/pcinserted adv. above 16 pages calculation upon request

CONNECT! ADVERTISING PRICES1/1 83 000 CZK1/2 45 000 CZK1/3 33 000 CZK1/4 25 000 CZK1/8 15 000 CZK

The magazine DIGIfoto (Digital Photo) is the most extensive Czech photo-magazine. It has been published for eight years already as a monthly in a rich format of 132 pages. The Technika (Technology) section contains reviews of cameras and accessories, including the information about latest products and trends in photo-technology. The Fotoškola (Photo School) section teaches the readers how to make better pictures of various genres and how to process them properly in the computer. Software instructions are intended both for advanced users, and for beginners.

DIGIfoto features a cultural section, in which the readers can get inspired by the work of the most prominent Czech and foreign authors. We provide cultural service as well – overview of the most important photography exhibitions and reviews of selected events written by renowned professionals.

The magazine is also full of readers’ photos, professionals’ tips, regular travel articles, and sections like V akci (In Action), Bazar (Second-Hand Sale) etc. The stylish double-page spread then features stylish products, “toys for men” and other gadgets.

Who are the readers of DIGIfoto?

The readers of DIGIfoto are mostly well-off middle-aged men with above-average income and good education, for whom photography is a big hobby and who, therefore, do not hesitate to spend considerable amounts of money on photo-technologies. They like to be surrounded by nice, stylish and elegant things. They perceive the information contained in the magazine as strong recommendations thanks to the highly professional renown the editors have gained. The high credibility in our professional market is also based on the fact that DIGIfoto is a purely Czech authorial project.

EXCLUSIVE MAGAZINE FOR EVERY PHOTOGRAPHER

SCHEDULEissue deadline date of issue1/11 27th Dec 2010 18th Jan 20112/11 24th Jan 2011 15th Feb 20113/11 21st Feb 2011 15th Mar 20114/11 21st Mar 2011 12th Apr 20115/11 18th Apr 2011 10th May 20116/11 16th May 2011 7th Jun 2011

issue deadline date of issue7–8/11 13th Jun 2011 7th Jul 20119/11 22nd Aug 2011 13th Sep 201110/11 19th Sep 2011 11th Oct 201111/11 17th Oct 2011 8th Nov 201112/11 14th Nov 2011 6th Dec 2011

SPECIFICATIONSVolume: 8 Periodicity: monthlyNumber of pages: 128+4 Circulation: 20 000 copiesDesign: cover – glossy chalk paper 200 g + 1/0 dispersion coating, highly glossy, inside – 80 g UPM Ultra, binding V2The printed and sold circulation is audited by the company Deloitte Audit s. r. o.Distribution: to subscribers and in sales network


(230 x 297)97 x 262

(111 x 297)199 x 128

(230 x 144)63 x 262

(77 x 297)199 x 80

(230 x 100)

676 x 297

1/1 1/2 1/3

ADVERTISING PRICES1/1 95 000 CZK 1/2 49 500 CZK 1/3 35 000 CZK 1/4 10 000 CZK 1/6 3 500 CZK 2nd cover 112 000 CZK 3rd cover 104 000 CZK 3/1 250 000 CZK 4th cover 140 000 CZK

Inserted adv. up to 8 pages 3,90 CZK/pcInserted adv. up to 16 pages 4,90 CZK/pcInserted adv. above 16 pages calculation upon request

1/2 1/3

three-page spread(with an

unfolding page)


l competitionsl vinserting in a part of the circulation (also

regionally)l non-standard formats (calculation upon request)

The magazine Jak na počítač (How to master a computer) is a monthly for all general computer users. Therefore, emphasis is always put mainly on comprehensibility. Articles are written by established authors, and the editors also actively react to questions and suggestions of the magazine’s readers, who are, therefore, very loyal to the magazine.

Jak na počítač also includes purchasing tips and short introductions of selected new products. Every issue also features a user manual for complete mastering of particular programme, which can be pulled out by the reader and kept. But due to considerable interest in the binders with the design of Jak na počítač we know that the readers mostly keep the entire magazine. The magazine is regularly accompanied by a CD with more manuals and useful software with easy installation. Four times a year, the CD is replaced by a much larger DVD.

Who are the readers of Jak na počítač?

The readers of Jak na počítač include people who are still in the process of becoming familiar with computers, or for whom the computer is a tool they have to master at work. The eighty thousand readers, therefore, include both the members of the youngest generation, and people of working age who didn’t have IT lessons at school and now cannot avoid using computers.

A significant group is formed by men aged 40–49 years, who discovered computers as their new hobby and thanks to Jak na počítač they learn how to modify photos, connect to the Internet, or master the trendy Facebook. For these users, the world of computers is new and in the process of its discovering they do not hesitate to spend more money – the first computer is often followed by a laptop, netbook and many accessories.

MAGAZINE FULL OF TIPS AND TRICKS FOR EVERYONE

SCHEDULEissue deadline date of issue1/11 17th Jan 2010 4th Feb 20112/11 14th Feb 2011 4th Mar 20113/11 14th Mar 2011 1st Apr 20114/11 11th Apr 2011 29th Apr 20115/11 9th May 2011 27th May 20116/11 6th Jun 2011 24th Jun 2011

issue deadline date of issue7/11 4th Jul 2011 22nd Jul 20118/11 8th Aug 2011 26th Aug 20119/11 12th Sep 2011 30th Sep 201110/11 10th Oct 2011 27th Oct 201111/11 7th Nov 2011 25th Nov 201112/11 5th Dec 2011 23rd Dec 2011

SPECIFICATIONSVolume: 8 Periodicity: monthlyNumber of pages: 64+4 Circulation: 35 000 copiesDesign: cover – 115 g glossy chalk paper, inside – 56 g norsC, binding V1The printed and sold circulation is audited by the company Deloitte Audit s. r. o. Distribution: to subscribers and in sales network

(200 x 270)86 x 241

(98 x 270)176 x 120

(200 x 135)56 x 241

(68 x 270)176 x 60

(200 x 75)

176 x 60(200 x 75)

88 x 12141 x 241

(53 x 270) 160 x 112

1/1 1/2 1/3

1/4

1/2 1/3

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junior page


ADVERTISING PRICES1/1 72 000 CZK 1/2 37 000 CZK 1/3 23 000 CZK 1/4 18 000 CZK 2nd cover 95 000 CZK 3rd cover 80 000 CZK 4th cover 105 000 CZK Junior page 39 000 CZK



l inserting in a part of the circulation (also regionally)l placement of advertisement on a CD/DVD-ROMl partnership of individual sectionsl non-standard advertisement dimensions (calculation

upon request at the advertising department)

The monthly Mobility is the only magazine about mobile phones in the Czech and Slovak market. It has been published for 13 years already and in the meantime it has built a great renown among its readers as well as mobile phone manufacturers. It regularly informs readers about mobile phones, headphones, phone covers, navigations, music players and about pocket mobile technologies as such.

Mobility is intended for all who consider the use of these mobile toys to be an integral and obvious part of their life style.

The editors perform tests of all mobile phones officially sold in the Czech market. Thanks to that they can give the best advice to the readers as to which phone to buy according to their specific needs. The magazine also provides information about mobile operators’ services, interesting accessories and various programmes or mobile phone games.

Who are the readers of Mobility?

The readers are often men living in households with above-average monthly income. They are mostly economically active people who perceive mobile technologies as their life style, a hobby. Hence they do not hesitate to spend considerable amounts of money for new products. They definitely are not content with the phone kit supplied from the manufacturer. They like to equip and refine their phones with other accessories.

Also high-school and university students from families with above-average monthly income comprise a considerable group of readers. They regularly buy latest phones, smartphones above all, they are constantly connected to the Internet, install various applications and buy accessories based on current fashion trends.

MOBILE TECHNOLOGIES AS A LIFE STYLE

SCHEDULEissue deadline date of issue1/11 3rd Jan 2011 20th Jan 20112/11 31st Jan 2011 17th Feb 20113/11 28th Feb 2011 17th Mar 20114/11 28th Mar 2011 14th Apr 20115/11 26th Apr 2011 12th May 20116/11 23rd May 2011 9th Jun 2011

issue deadline date of issue7/11 20th Jun 2011 8th Jul 20118/11 25th Jul 2011 11th Aug 20119/11 29th Aug 2011 15th Sep 201110/11 26th Sep 2011 13th Oct 201111/11 24th Oct 2011 10th Nov 201112/11 21st Nov 2011 8th Dec 2011

SPECIFICATIONSVolume: 13 Periodicity: monthlyNumber of pages: 96+4 Circulation: 30 000 copiesDesign: cover – glossy chalk paper 135 g + 1/0 dispersion coating, highly glossy, inside – 65 g UPM Ultra, binding V1The printed and sold circulation is audited by the company Deloitte Audit s. r. o.Distribution: to subscribers and in sales network


(210 x 297)93 x 270

(97 x 297)190 x 130

(210 x 145)65 x 270

(70 x 297)190 x 90

(210 x 105)

60 x 100190 x 65

(210 x 80)

125 x 4845 x 270

(50 x 297)130 x 270135 x 297

1/1 1/2 1/3

1/4

ADVERTISING PRICES1/1 83 000 1/2 43 000 1/3 27 500 1/4 21 000 1/8 12 000 2nd cover 108 000 2/3 portrait size 54 000 3rd cover 90 000 4th cover 112 000


1/2 1/3

1/8 1/4


l inserting in a part of the circulation (also regionally)l non-standard advertisement dimensions (calculation

upon request at the advertising department)

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According to respondents’ answers it has tradition, influence, quality and own good professional repute. This title sets the pace and standard in the field and brings analytical point of view. In general, Strategie (Strategy) enjoys long-term trust of its readers. Strategie is characterized as a comprehensive title that helps with orientation and provides education in the line of business, and is indispensable for people in the field.

Strategie provides its readers with: Regular information about events in company marketing. Information about new campaigns on TV; in press; out of home media; radio stations and on the Internet; in sales promotion and 3D advertising; direct marketing; in management of exhibitions and in public relations. Detailed overview of individual fields in thematic special editions and separate specialized supplements. Overviews of biggest advertisers in media. Overviews of TV ratings as well as readership, circulation and advertising figures in case of printed media. Information from the area of TV production and post-production, graphic, design and print services, signmaking. New technologies. Information about personnel changes in the field of marketing communication. Prestigious competitions in the field.

Readers of Strategie include:

• �Marketingoví�Marketing�specialists�of�big�and medium-sized companies

• �Owners�and�employees�of�media�and�advertising agencies

• �Advertisers• �Producers�and�creators�of�advertisements

Since 1999, the monthly Strategie announces the competition “Agency of the year” – ranking of best advertising and media agencies.

MONTHLY ABOUT ADVERTISING, MEDIA, AND MARKETING COMMUNICATION. PUBLISHED SINCE 1993 AS THE FIRST MAGAZINE OF THIS KIND IN THE CZECH MARKET.

SPECIFICATIONSPublished since: 1992 Periodicity: monthlyNumber of pages: 52 Circulation: 16 000 copiesDesign: cover – glossy chalk paper 150 g, inside – LWC 70 g, binding V1Distribution: to subscribers, VIPs, partially for direct sale, professional events – trade fairs, universities, conferences etc.

www.strategie.cz

SCHEDULEissue deadline date of issue1/11 18th Jan 2011 27th Jan 20112/11 2nd Feb 2011 17th Feb 20113/11 8th Mar 2011 17th Mar 20114/11 12th Apr 2011 21st Apr 20115/11 10th May 2011 19th May 20116/11 7th Jun 2011 16th Jun 2011

issue deadline date of issue7/11 12th Jul 2011 21st Jul 20118/11 2nd Aug 2011 18th Aug 20119/11 6th Sep 2011 15th Sep 201110/11 11th Oct 2011 20th Oct 201111/11 7th Nov 2011 16th Nov 201112/11 6th Dec 2011 15th Dec 2011


215 x 262(240 x 297)

142 x 262(157 x 297)

105 x 262(115 x 297)

215 x 131 (240 x 148)

68 x 131, 105 x 8768 x 262 (78 x 297)

215 x 87 (240 x 99)215 x 175 (240 x 198)

105 x 131 (115 x 148)50 x 262 (65 x 297)

50 x 62215 x 65 (240 x 82) 215 x 59 (240 x 62)

142 x 199 (157 x 210)

1/1 2/3 1/2

1/2

1/3

1/3

2/3

1/4

ADVERTISING PRICES2nd cover page 90 000 CZK3rd cover page 90 000 CZK4th cover page 100 000 CZK2/1 of page 130 000 CZK1/1 of page 80 000 CZK2/3 of page 60 000 CZKjunior page 62 000 CZK1/2 of page 45 000 CZK1/3 of page 32 000 CZK1/4 of page 25 000 CZK

1/6 of page 15 000 CZKbig horizontal bottom strip 17 000 CZKpersonnel advertisement 4 000 CZK

STRATEGIE PREMIUM ADVERTISING PRICES

2/1 of page 98 000 CZK1/1 of page 60 000 CZK2/3 of page 42 000 CZKjunior page 43 000 CZK1/2 of page 32 000 CZK1/3 of page 22 000 CZK1/4 of page 17 000 CZK1/6 of page 11 000 CZKbig horizontal bottom strip 13 000 CZK

juniorpage

1/4

1/4

big horizontal bottom strip

1/6

1/6

surcharges: inserting or sticking in upon agreement – from 3 CZK per pieceBusiness terms – see www.mf.cz

Obchod&finance (Business&finance) is a magazine for entrepreneurs and managers. Many people talk about business, but we really do it! This is the credo Obchod&finance, the magazine deservedly ranked in the B2B category, has been following for seven years already.

In Obchod&finance you will regularly find current articles, interviews and reports from various areas of entrepreneurship and tips informing about new entrepreneurial trends. The magazine also introduces companies, for which their brands mean prestige, and profiles of successful Czech entrepreneurs who started from scratch as well as of managers of international companies operating in the Czech Republic.

Every issue also includes popular sections, such as The Czech Republic and the EU, Mechanical engineering, Civil engineering, Style, Gastronomy, Cars, IT and others.

SCHEDULEissue deadline date of issue1-2/11 12th Jan 2011 26th Jan 20113/11 26th Jan 2011 9th Feb 20114/11 9th Feb 2011 23rd Feb 20115/11 23rd Feb 2011 9th Mar 20116/11 9th Mar 2011 23rd Mar 20117/11 23rd Mar 2011 6h Apr 20118/11 6th Apr 2011 20th Apr 20119/11 27th Apr 2011 11th May 201110/11 11th May 2011 25th May 201111/11 25th May 2011 8th Jun 201112/11 8th Jun 2011 22nd Jun 2011

issue deadline date of issue13/11 22nd Jun 2011 7th Jul 201114/11 13st Jul 2011 27th Jul 201115-16/11 17th Aug 2011 31st Aug 201117/11 31st Aug 2011 14th Sep 201118/11 14th Sep 2011 29th Sep 201119/11 27th Sep 2011 12th Oct 201120/11 12th Oct 2011 26th Oct 201121/11 26th Oct 2011 9th Nov 201122/11 16th Nov 2011 30th Nov 201123/11 30th Dec 2011 14th Dec 2011

SPECIFICATIONSPublished since: 2003 Periodicity: biweeklyNumber of pages: 80+4 Circulation: 75 000 copiesDesign: cover – glossy chalk paper 150 g, inside – LVC 70 g, binding V2Distribution: targeted distribution – more than 71,200 contacts, professional events – trade fairs, conferences etc. Distribution to the places of E15 distribution.

MAGAZINE FOR ENTREPRENEURS AND MANAGERS


189 x 277(210 x 297)

93 x 277(103 x 297)

189 x 137(210 x 147)

63 x 277 (75 x 297)

189 x 92(210 x 102)

189 x 67(210 x 77)

93 x 13745 x 277

(55 x 297)

45 x 137, 93 x 67189 x 32

(210 x 42)45 x 6793 x 32 45 x 32

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ADVERTISING PRICES1st cover page 65 000 CZK2nd cover page 60 000 CZK3rd cover page 60 000 CZK4th cover page 65 000 CZK1/1 of page 54 000 CZK1/2 of page 28 000 CZK1/3 of page 21 000 CZK1/4 of page 15 000 CZK1/8 of page 8 500 CZK

1/16 of page 5 000 CZK1/32 of page 2 700 CZK

classified adsupon agreement

surcharges for specific positioning 15 % inserting or sticking in upon agreement

1/2 1/3

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DOMUS AUREA is an exclusive magazine about exceptional houses, luxury villas and company residences, top design hotels from all over the world, original interiors, apartment equipment, artefacts.

DOMUS AUREA creates a bridge between professionals and their potential clients. It informs about the world of taste, beauty, and quality we create on daily basis. The selected journalistic style respects the maximum expert level of texts while maintaining comprehensibility and readability for “non-architectural” public. It is characterized by rich graphical content and elegant layout.

The Czech market lacked a title focused exclusively on presentation of extraordinary pieces of Czech as well as world architecture (not only with original design, but also with investment funds that allow the use of state-of-the-art technologies and the best materials – including luxury equipment, design and interiors).

DOMUS AUREA magazine brings inspiring comparison of colleagues’, friends’ as well as competitors’ residences, conception of architectural possibilities without any limits, and access to top authors, architects and designers.

DOMUS AUREA magazine is intended for readers with prestigious social and professional positions with sufficient financial background, which lets them have high-end living.

EXCEPTIONAL ENVIRONMENT FOR EXCEPTIONAL PEOPLE

SCHEDULEissue deadline date of issue1/11 30th May 2011 16th Jun 20112/11 3rd Oct 2011 20th Oct 2011

SPECIFICATIONSPublished since: 2008 Periodicity: 2x in a yearNumber of pages: 164 Circulation: 10 000 výtisků Design: cover – matte chalk paper 250 g, lamination, partial coating, inside – matte chalk paper 135 g, binding V2Distribution of DOMUS AUREA is targeted to the charmed circle of 1 000 most influential VIP figures; 2,200 copies distributed to the most exclusive locations, part of it is sold directly.


(510 x 305) 255 x 305 127,5 x 305 255 x 125,5

1/12/1 1/2

ADVERTISING PRICES2nd cover page 145 000 CZK3rd cover page 130 000 CZK4th cover page 160 000 CZK1st advertising page 120 000 CZK1st advertising double-page spread 155 000 CZK2nd advertising double-page spread 145 000 CZK2nd advertising page 110 000 CZK3rd advertising page 105 000 CZK

2/1 of page 130 000 CZK1/1 of page 110 000 CZK1/2 of page 59 000 CZK1/3 of page 40 000 CZK

surchargespartial coating 10 %

1/2

The modern, visually attractive monthly with rich content, Bydlení Stavby Reality (Living, buildings, real estates) provides readers with opportunities to fulfil their ideas of well-designed, comfortable and healthy living, the quality of which corresponds to the lifestyle of the 21st century. The readers are people with highly qualified prestigious professions, in top management and at senior positions – lawyers, entrepreneurs, physicians...

What does the highest standard of living look like in developed countries? What are the current trends of new buildings – residential buildings, apartments and family houses in the Czech Republic as well as abroad? Why should we be interested in technical and technological news in structural engineering and how far did the current development of utilization of alternative energy sources get? What does a present, truly comfortable home look like? What furniture, devices and equipment is it equipped with? Which companies offer special design and high-end features in the Czech Republic? For the fifth year already, readers have been finding answers to these questions in the monthly Bydlení Stavby Reality.

SCHEDULEissue deadline date of issue1/11 8th Dec 2010 30th Dec 20102/11 14th Jan 2011 28th Jan 20113/11 8th Feb 2011 25th Feb 20114/11 8th Mar 2011 25th Mar 20115/11 6th Apr 2011 22nd Apr 20116/11 4th May 2011 20th May 2011

issue deadline date of issue7-8/11 8th Jun 2011 24th Jun 20119/11 3rd Aug 2011 19th Aug 201110/11 5th Sep 2011 20th Sep 201111/11 4th Oct 2011 20th Oct 201112/11 7th Nov 2011 22nd Nov 20111-2/12 6th Dec 2011 22nd Dec 2011

SPECIFICATIONSPublished since: 2005 Periodicity: monthlyNumber of pages: 132 Circulation: 60 000 copiesDesign: cover – glossy chalk paper 170 g, UV coating, inside – LWC 80 g, binding V2Distribution: subscribers and sales networks (Relay, Geco), targeted distribution, professional events (trade fairs, conferences)

MONTHLY FOR ALL FANS OF MODERN LIVING


180 x 260(210 x 297)

88 x 260(98 x 297)

180 x 128(210 x 146)

57 x 260(65 x 297)

180 x 83(210 x 97)

180 x 62(210 x 71)

42 x 260(52 x 297)

88 x 128(98 x 146)

1/1 1/2

1/3

1/4

1/4

ADVERTISING PRICES2nd cover page 63 000 CZK3rd cover page 60 000 CZK4th cover page 70 000 CZK2/1 of page 85 000 CZK1/1 of page 55 000 CZK1/2 of page 35 000 CZK1/3 of page 25 000 CZK1/4 of page 16 000 CZK

surchargesfor specific positioning 15 %inserting or sticking in upon agreement

1/2

1/3 1/4

(420 x297)

2/1

The magazine REALIT is a specialized magazine providing an overview of current events in the real estate market, both in the Czech Republic and abroad. It brings information from all segments of the real estate market and deals with residential projects, commercial real estates as well as with information about the investment market not only in the Czech Republic.

The magazine has been cooperating with real estate agents, investors and developers for 17 years already. Apart from this group of readers, who cover the entire area of civil engineering and real estate market, the title is also interesting for bankers. They all use the information about the regularly published and exclusively processed development of prices of land lots and apartments in Prague as well as in selected locations of the Czech Republic.

The title also deals with current events in architecture, remembers forgotten industrial buildings from the industrial area of Prague, introduces authors of interesting buildings, architects’ and design offices. It does not forget to mention information related to grants from the European Union programmes that can be of great help for towns and developers when developing areas, brownfields and revitalizing territories.

Quite extensive space in REALIT is dedicated to development of regions. The main topic, which deals with one single issue from multiple points of view, concerns related fields as well – for instance, it reports on preparation of projects within PPP, informs about news in rental living or low-energy construction.

Legislation is an important and popular section, in which the magazine provides news related to the building act, for example. Last but not least, REALIT deals more and more with administration of buildings and all aspects related to this activity. REALIT magazine is read by all who are interested in the real estate market.

YOUR VERIFIED SOURCE OF INFORMATION FROM THE REAL ESTATE MARKET

SCHEDULEissue deadline date of issue1-2/11 26th Jan 2011 14th Feb 20113/11 28th Feb 2011 17th Feb 20114/11 28th Mar 2011 13th Apr 20115/11 2nd May 2011 18th May 20116/11 29th Jun 2011 17th Jun 20117/11 30th Jun 2011 18th Jul 2011

issue deadline date of issue8-9/11 29th Aug 2011 15th Sep 201110/11 27th Sep 2011 17th Oct 201111/11 31st Oct 2011 16th Nov 201112/11 29th Nov 2011 16th Dec 2011

1/12 27th Dec 2011 13th Jan 2012

SPECIFICATIONSPublished since: 1993 Periodicity: monthlyNumber of pages: 104+4 Circulation: 30 000 copiesDesign: cover – glossy chalk paper 200 g, inside – glossy chalk paper 90 g, V2 + flap turned outside (flap size 197 x 297) Distribution: to subscribers, in sales network, professional events – trade fairs, conferences etc.

Mirror dimensions (bleed dimensions). 5 mm for cropping needs to be added to the net bleed dimensions.

(210 x 297) 94 x 260182 x 12858 x 12858 x 260

182 x 86182 x 62

89 x 12889 x 62

120 x 260

120 x 173

1/1 1/2 1/31/6

1/4

1/2

1/3 1/4

1/8

2/3

Juniorpage

(210 x 297)

2nd cover page

3rd cover page

4th cover page

(202 x 297)(205 x 297)

ADVERTISING PRICES2nd cover page 65 000 CZK3rd cover page 63 000 CZK4th cover page 67 000 CZK1/1 of page (edit.) 43 000 CZK1/1 of page (adv.) 32 000 CZK2/3 of page (only edit.) 28 500 CZK1/2 of page (edit.) 22 000 CZK1/2 of page (adv.) 17 000 CZKjunior page (only edit.) 20 000 CZK1/3 of page 14 500 CZK1/4 of page (edit.) 11 000 CZK

1/4 of page (adv.) 9 000 CZK1/6 of page (only edit.) 9 000 CZK1/8 of page (only advert.) 4 000 CZK

Directory of companies: classified ad 6,000 CZK/12 monthswith logo 12,000 CZK/12 months

Registration in the directory of companies can be concluded for 12 months at least; client is entitled to a bonus of 5 copies for free of each issue delivered to the agreed address of their office in the Czech Republic.

surchargesfor specific positioning 15 %inserting or sticking in upon calculationadvertising part discount 25 %

The magazine PRÁVO & BYZNYS (Law & Business) is the first magazine in the Czech market bringing information about events in the legal community, about the economic situation in this branch and about the people from the field.

Its content reflects the current events in the area of business and law. The magazine’s permanent sections include:

l PROFILE OF A FIGURE

l CASE OF THE MONTH

l LAW ACROSS THE BORDER OF THE CZECH REPUBLIC

l SOCIAL NEWS

l PERSONNEL CHANGES

l LIFE STYLE

l LEISURE TIME

The readers of PRÁVO & BYZNYS include:

l solicitors, notaries public, executors, judges, prosecutors

l company top managements

l legal departments of major companies

l tax advisers, auditors, court experts and official receivers

SCHEDULEissue deadline date of issue1/11 22nd Dec 2010 14th Jan 20112/11 1st Feb 2011 15th Feb 20113/11 1st Mar 2011 15th Mar 20114/11 1st Apr 2011 14th Apr 20115/11 29th Apr 2011 16th May 20116–7/11 1st Jun 2011 14th Jun 2011

issue deadline date of issue8–9/11 2nd Sep 2011 14th Sep 201110/11 30th Sep 2011 14th Oct 201111/11 4th Nov 2011 15th Nov 201112/11 2nd Dec 2011 14th Dec 2011

1/2012 3rd Jan 2011 16th Jan 2012

SPECIFICATIONSVolume: 1Periodicity: monthly (10x/year)Number of pages: min. 96 + 4Design: cover – glossy chalk paper 200 g + coating, inside – matte chalk paper 115 g, binding V2Magazine circulation: 22 500 copies Distribution: solicitors’ offices, corporate lawyers, judges, notaries public, prosecutors, management of industrial and business companies, partly for direct sale.

MONTHLY FOR ADVOCACY AND BUSINESS


ADVERTISING PRICES2nd cover page 120 000 CZK3rd cover page 100 000 CZK4th cover page 130 000 CZK

1st advertising page 100,000 CZK1st advertising double-page spread 140,000 CZK

2/1 of page 130 000 CZK1/1 of page 90 000 CZK1/2 of page 50 000 CZK1/3 of page 36 000 CZK1/4 of page 28 000 CZK

Surcharges inserting upon agreement – from 4 CZK per piece

(210 x 297) (105 x 297)(210 x 148)

(70 x 297) (210 x 98) (210 x 74)

1/1 1/2

1/3

1/4

1/2

1/3

(420 x297)

2/1

n August 2010, the publishing house Mladá fronta a. s. started to cooperate with the Czech Medical Chamber, which publishes the specialized monthly TEMPUS MEDICORUM. Mladá fronta ensures advertising, graphical processing, printing and distribution for TEMPUS MEDICORUM.

The magazine is divided into 2 parts:

social – medical

(28 pages – competence of the editors of the Czech Medical Chamber)

educational – advertising/MF MediREPORT

(competence of the specialized editorial board of Mladá fronta).

Content: news from the areas of pharmacotherapy and medicine, results of studies, studies processed by the editorial board, press releases, educational articles, interviews with prominent specialists, profiles of preparations.

Placement: fixed, inside the magazine (together with Pharmacotherapeutic information by the State Institute for Drug Control)

TEMPUS MEDICORUM is the only magazine in the Czech Republic covering the entire group of physicians regardless of their specialization. It is a monthly with the highest circulation among periodicals for physicians.

SCHEDULEissue deadline date of issue1/2011 7th Jan 2011 17th Jan 20112/2011 2nd Feb 2011 14th Feb 20113/2011 2nd Mar 2011 14th Mar 20114/2011 30th Mar 2011 11th Apr 20115/2011 4th May 2011 16th May 20116/2011 1st Jun 2011 13th Jun 2011

issue deadline date of issue7-8/2011 27th Jul 2011 8th Aug 20119/2011 31st Aug 2011 12th Sep 201110/2011 27th Sep 2011 10th Oct 201111/2011 26th Oct 2011 7th Nov 201112/2011 30th Nov 2011 12th Dec 2011

SPECIFICATIONSVolume: 19, Periodicity: monthly, Number of pages: 16, Circulation: 46 000 copiesDistribution: to all physicians/members of the Czech Medical Chamber to their private addresses Design: cover – chalk paper 115 g, inside – LWC 70 g, binding – sewn, 4 colours Dimension: 210 x 297 mm

MAGAZINE OF THE CZECH MEDICAL CHAMBER


ADVERTISING PRICES2nd cover page 115 000 CZK3rd cover page 95 000 CZK4th cover page 135 000 CZK

Front page of Tempus Medicorum banner 55 000 CZKFront page of MFmediREPORT banner 45 000 CZK1/1 of page 95 000 CZK

2/1 of page 135 000 CZK1/2 of page 55 000 CZK1/3 of page 42 000 CZK1/4 of page 30 000 CZK1/6 of page 22 000 CZK1/8 of page 18 000 CZK

personnel advertisements upon calculation inserting or sticking in, reprint upon calculation

(210 x 297)90 x 245

(102 x 297)185 x 120

(210 x 145)

59 x 245(70 x 297)

185 x 79(210 x 100)

90 x 5959 x 120

185 x 59 (210 x 77)90 x 120

44 x 245 (54 x 297)140 x 37190 x 50

1/1 1/2

1/3

1/4

1/4

1/2

1/3 1/4

(420 x297)

2/1

1/81/6

bANNER

bANNER

TEMPUS MEDICORUM

MFMEDIREPORT

Zdravotnické noviny (Health care newspaper) – weekly for medical and pharmaceutical professionals – the most read professional weekly with long tradition. The title is intended for physicians and other medical and pharmaceutical professions. The readers also include employees of public service, insurance companies and other organizations related to the field.

Zdravotnické noviny weekly offers current, independent and professionally presented medical-political news and specialized medical information from the Czech Republic and from abroad. It regularly publishes information about education opportunities and labour market in health care.

Lékařské listy (Medical paper) is a specialized medical supplement with contributions from top professionals. It is conceived as an educating periodical in individual medical fields. It presents new pieces of knowledge and serves as a quick overview of the medical and pharmaceutical field.

More at www.zdn.cz

SCHEDULEissue deadline date of issue1/11 7th Jan 2011 17th Jan 20112/11 21st Jan 2011 31st Jan 20113/11 4th Feb 2011 14th Feb 20114/11 18th Feb 2011 28th Feb 20115/11 4th Mar 2011 14th Mar 20116/11 18th Mar 2011 28th Mar 20117/11 1st Apr 2011 11th Apr 20118/11 15th Apr 2011 26th Apr 20119/11 29th Apr 2011 9th May 201110/11 6th May 2011 16th May 201111/11 20th May 2011 30th May 201112/11 3rd Jun 2011 13th Jun 201113/11 18th Jun 2011 27th Jun 2011

issue deadline date of issue14/11 1st Jul 2011 11th Jul 201115/11 15th Jul 2011 25th Jul 201116/11 29th Jul 2011 8th Aug 201017/11 12th Aug 2011 22nd Aug 201118/11 2nd Sep 2011 12th Sep 201119/11 16th Sep 2011 26th Sep 201120/11 30th Sep 2011 10th Oct 201121/11 14th Oct 2011 24th Oct 201122/11 27th Oct 2011 7th Nov 201123/11 11th Nov 2011 21st Nov 201124/11 25th Nov 2011 5th Dec 201125/11 2nd Dec 2011 12th Dec 20111/12 22nd Dec 2011 9th Jan 2012

SPECIFICATIONSPublished since: 1951 Periodicity: biweeklyNumber of pages: 48 + 4 Circulation: 28 000 copiesDesign: cover – glossy chalk paper 150 g, inside – LWC 70 g with increased whiteness, binding V1Dimensions: Zdravotnické noviny – 240 x 297 mm Lékařské listy – 210 x 260 mmDistribution: to subscribers, professional events – trade fairs, conferences etc., to the members of ČLK (the Czech Medical Chamber)

(480 x 297)220 x 276

(240 x 297)84 x 276126 x 276

220 x 135220 x 95

130 x 130220 x 50

1/12/1 1/21/3 1/2

1/3

1/4

square

85,2 x 264

85,2 x 63

85,2 x 130

85,2 x 174

85,2 x 8640,4 x 63

40,4 x 63

40

,4 x

86

prices of personnel adsMirror dimensions (bleed dimensions). 5 mm for cropping needs to be added to the net bleed dimensions. In case of a double-page spread we require each page as a separate document.

ADVERTISING PRICES2nd cover 78 000 CZK3rd cover 73 000 CZK4th cover 82 000 CZK2/1 of page 99 000 CZK1/1 of page 64 000 CZK1/2 of page 36 000 CZK1/3 of page (width) 26 000 CZK1/4 of page 19 000 CZKsquare 22 000 CZK

advertising front pagehorizontal bottom strip 45 000 CZKearlug ad 35 000 CZK

inserting or sticking in upon calculationcharges for special placement 15%

prices of classified adsup to 5 lines 550 CZKup to 10 lines 1 100 CZKup to 15 lines 1 600 CZKup to 20 lines 2 000 CZKup to 30 lines 2 900 CZKfor every started 10 lines 900 CZK

85 2 x 174 14 500 CZK85 2 x 86 7 000 CZK85 2 x 264 21 500 CZK40 4 x 86 3 500 CZK40 4 x 130 5 000 CZK40 4 x 63 2 500 CZK85 2 x 63 5 500 CZK85 2 x 130 10 500 CZK

Lékařské listy (Medical paper) is a specialized medical supplement with contributions from top professionals. It is conceived as an educating periodical in individual medical fields. It presents new pieces of knowledge and serves as a quick overview of the medical and pharmaceutical field.

SCHEDULEissue deadline date of issue1/11 General Practitioner 21st Jan 2011 31st Jan 20112/11 Allergology and Immunilogy 18th Feb 2011 28th Feb 20113/11 Gynaecology 18th Mar 2011 28th Mar 20114/11 Cardiology 15th Apr 2011 26th Apr 20115/11 Oncology 6th May 2011 16th May 20116/11 Pediatry 18th Jun 2011 27th Jun 20117/11 Psychiatry 12th Aug 2011 22nd Aug 20118/11 Diabetology 16th Sep 2011 26th Sep 20119/11 Pharmacology 14th Oct 2011 24th Oct 201110/11 Inner medicine 11th Nov 2011 21st Nov 201111/11 Casuistry 2nd Dec 2011 12th Dec 2011

SPECIFICATIONSPublished since: 1993 Periodicity: monthlyNumber of pages: 32 Circulation: 20 000 copiesDesign: cover – glossy chalk paper 115 g, inside – LWC 70 g with increased whiteness, binding V1Dimensions: Lékařské listy – 210 x 260 mmDistribution: to subscribers, professional events – trade fairs, conferences etc.


190 x 240(210 x 260)

190 x 120(210 x 130)

95 x 240(105 x 260)

1/1 1/21/2

125 x 24060 x 240

1/32/3

ADVERTISING PRICES2nd cover page 72,000 CZK3rd cover page 67,000 CZK4th cover page 82,000 CZK1/1 of page 64,000 CZK1/2 of page 36,000 CZK1/3 of page 26,000 CZK2/3 of page 45,000 CZK

inserting or sticking in upon calculation charges for special placement 15%

Pacientské listy (Patients’ paper) is a title focused on medical issues and healthy lifestyle. It is intended for general public and its goal is to provide readers with a wide range of objective and interesting information to help them with reliable orientation in several medical issues, and to introduce in detail individual medical specialities, work of top medical professionals, and institutions that form the overall health care system in the Czech Republic.

The published facts are presented in an absolutely comprehensible form, so that the readers are able to understand their medical condition and talk about it with their attending physician without any problems.

Pacientské listy is issued as a regular supplement of Zdravotnické noviny with biweekly periodicity (with every odd issue of Zdravotnické noviny). It is available in waiting rooms of physicians subscribed to Zdravotnické noviny, and all interested readers may also easily subscribe to this magazine.

More at www.pacientskelisty.cz

SCHEDULEissue deadline date of issue1/11 1th Jan 2011 17th Jan 20112/11 4th Feb 2011 14th Feb 20113/11 4th Mar 2011 14th Mar 20114/11 1st Apr 2011 11th Apr 2011 5/11 29th Apr 2011 9th May 20116/11 3rd Jun 2011 13th Jun 2011

issue deadline date of issue7/11 29th Jul 2011 8th Aug 20118/11 2nd Sep 2011 12th Sep 20119/11 30th Sep 2011 10th Oct 201110/11 27th Oct 2011 7th Nov 201111/11 25th Nov 2011 5th Dec 2011

SPECIFICATIONSPublished since: 2008 Periodicity: monthlyNumber of pages: 32 + 4 Circulation: 60 000 copiesDesign: cover – glossy chalk paper 115 g, inside – LWC 70 g with increased whiteness, binding V1Distribution: subscribers, trade fairs, physicians’ waiting rooms, special distribution points


ADVERTISING PRICES2nd cover page 72 000 CZK3rd cover page 67 000 CZK4th cover page 82 000 CZK1/1 of page 64 000 CZK1/2 of page 36 000 CZK1/3 of page 26 000 CZK1/4 of page 22 000 CZKeditors’ tip 12 000 CZK

advertorial 1/1 65 000 CZKadvertorial 1/2 40 000 CZKsurchargesinserting or sticking in – upon calculation

190 x 240(210 x 260)

190 x 120(210 x 130) 190 x 80

95 x 12095 x 240

1/1 1/2

1/3

1/2

1/4

60 x 240

1/3

The exclusive professional magazine Postgraduální medicína (Postgraduate medicine) was first published in 1999 and is conceived as the source of information for continuous life-long education of doctors.

The goal of Postgraduální medicína is to provide doctors in outpatient offices and hospitals as well as medical students with access to up-to-date medical information, presented in a clear and comprehensible form.

The magazine has two main parts: one consists of regular as well as occasional sections and the other is monothematic. The regular sections provide news and articles from fundamental clinical fields; the occasional sections then bring articles from smaller fields or from the areas of basic and applied biomedical research, provided they have, or will presumably have, significant impact on clinical practice. The regular sections also include news from pharmacology and preventive medicine, as well as summaries of selected papers from top medical magazines. The monothematic part, Focus, deals in detail with selected topics and comprises several contributions.

From 2000, the magazine Postgraduální medicína has also included a test incorporated in the system of continuous education of the Czech Medical Chamber, which relates to the topic presented in Focus and is evaluated with 10 credit points.

Postgraduální medicína also features thematic supplements.

SCHEDULEissue deadline date of issue1/11 13th Dec 2010 5th Jan 20112/11 20th Jan 2011 4th Feb 20113/11 17th Feb 2011 4th Mar 20114/11 23rd Mar 2011 7th Apr 20115/11 21st Apr 2011 6th May 20116/11 19th May 2011 7th Jun 20117/11 22nd Aug 2011 6th Sep 20118/11 22nd Sep 2011 7th Oct 20119/11 19th Oct 2011 4th Nov 2011

Small supplement with the magazineissue deadline date of issue(General Practitioner I)Praktický lékař I. 19th May 2011 7th Jun 2011(General Practitioner I)Praktický lékař II. 22nd Sep 2011 7th Oct 2011Special supplement – separateissue deadline date of issueCardiology 6th Apr 2011 22nd Apr 2011Internal Medicine 24th Aug 2011 9th Sep 2011

SPECIFICATIONSMagazine:Published since: 1998 Periodicity: 9x in a yearNumber of pages: 116 Circulation: 10 000 copiesDesign: cover – glossy chalk paper 170 g + UV coating, inside – LWC matte, binding V2Distribution: to subscribersSupplement:Volume: 10 Periodicity: 2x in a yearNumber of pages: 68 Circulation: 10 000 copiesDesign: cover – glossy chalk paper 170 g + UV coating + 1/0 glossy lamination, inside – LWC matte, 70 g, binding V1Distribution: to subscribers, members of professional associations, professional events – trade fairs, conferences etc.


354 x 245(440 x 295)

177 x 245(220 x 295)

116 x 245 177 x 79 177 x 162

177 x 120 56 x 245

1/12/1

2/3

1/3

ADVERTISING PRICES2nd cover page 69 000 CZK3rd cover page 64 000 CZK4th cover page 75 000 CZK1/1 of page 59 000 CZK1/2 of page 39 000 CZK1/3 of page 25 000 CZK2/3 of page 48 000 CZK

supplement (148 x 210)cover 49 000 CZKpage 45 000 CZK

surchargesfor specific positioning 15 %inserting or sticking in upon agreementreprintování článků dle kalkulace

1/2

1/3 2/3

The magazine Sestra (Nurse) has a long-lasting tradition and is intended for nurses, midwives, occupational therapists, physiotherapists, radiology assistants, health care laboratory technicians, health care and social employees, and other non-physician health care employees. Readers have been reading this specialized title for twenty years already and they perceive it as a guarantee of quality information they subsequently apply in practice as well as in further life-long education.

Sestra presents regular sections and thematic sheets with many articles from the theory and practice of nursing, ethics, communication, management, psychology, law etc. The specialized monthly Sestra also includes traditional supplements Sestra roku (Nurse of the year) and a schedule of education opportunities.

Magazine structurel INFORMATION SERVICEl Current news from conferences and seminarsl FORUM of opinions and experiencel CURRENT NEWS from the Czech health care sectorl Contributions FROM ABROADl News in EDUCATION and RESEARCHl Useful professional information from the Ministry of

Health Care of the Czech Republic, National Centre of Nursing and Other Health Professions, and Czech National Nurses Association

l Case studies, labour market, legal and legislative changes

l Other regular sectionsl REPORTS from interesting workplacesl Contributions from the area of CONSULTING (legal

advice, social advice etc.)l FIRST AID seriesl Extended space for contributions about EDUCATION

www.sestra.cz

Every year, the magazine Sestra announces a competition for nurses and other non-physician health care employees – Sestra roku (Nurse of the year). The award is conceived as an acknowledgement of the consistent and devoted work and is not intended just for the winners, but also for the finalists, for the nominated, as well as for all the other health care employees.

More at www.sestraroku.cz

SPECIALIZED MONTHLY FOR NURSES AND OTHER NON-PHYSICIAN HEALTH CARE EMPLOYEES.

SCHEDULEissue deadline date of issue1/11 17th Dec 2010 12th Jan 20112/11 25th Jan 2011 10th Feb 20113/11 23rd Feb 2011 11th Mar 20114/11 24th Mar 2011 11th Apr 20115/11 26th Apr 2011 11th May 20116/11 25th May 2011 10th Jun 2011

issue deadline date of issue7-8/11 23rd Jun 2011 11th Jul 20119/11 24th Aug 2011 9th Sep 201110/11 22nd Sep 2011 10th Oct 201111/11 25th Oct 2011 10th Nov 201112/11 23rd Nov 2011 9th Dec 20111/12 16th Dec 2011 12th Jan 2012

SPECIFICATIONSMagazine: Published since: 1990 Periodicity: monthlyNumber of pages: 84 Circulation: 18 000 copiesDesign: cover – chalk paper 115 g, inside – LWC 80 g with increased whiteness, binding V1Distribution:to subscribers

Supplement: Periodicity: 3x in a year Number of pages: 32 Circulation: 18 000 copies Design: cover – chalk paper 115 g, inside – UPM Star 80 g with increased whiteness, binding V1Distribution: to subscribers, professional events – trade fairs, conferences etc.


378 x 251(440 x 275)

189 x 251(220 x 275)

93 x 251(113 x 275)

189 x 124(220 x 136)

1/12/1 1/2

ADVERTISING PRICES2nd cover page 54 000 CZK3rd cover page 52 000 CZK4th cover page 59 000 CZK1/1 of page 43 000 CZK1/2 of page 24 500 CZK1/3 of page 15 800 CZK2/3 of page 31 700 CZK1/4 of page 12 800 CZK1/6 of page 8 100 CZK

1/8 of page 6 600 CZKkariéra (career) 60 CZK/cm2

50% discount for “Looking for a job” advertisements

surchargessurcharge for specific positioning 15 %inserting or sticking in upon agreementarticle reprinting upon calculation

1/2

124 x 251 (144 x 275)

2/3

59 x 251 79 x 275

189 x 81 (220 x 93) 189 x 165 (220 x 177)

124 x 93189 x 60 (220 x 72)

59 x 95124 x 60189 x 50

1/3

1/4

1/3

2/3

1/61/4 1/8

horizontalbottom strip

Mladá fronta is currently the longest continuously operating publishing house in the Czech Republic,

and its division Knihy (Books) has always been offering reading for the entire family::

• books for children and the youth

• fiction• popular-science literature

• poetry• detective stories

• pictorial encyclopaedias• books of travels

Division Knihy with more than sixty-year-long tradition

More information to be found in the Mladá fronta online

bookstore at www.kniha.cz

In 2010, we offer advertising opportunities in more than 190 new books, in the form of free pages, additional printing of extra pages, printing of the customer’s logo on the book with circulation above 1,000 copies, or in the form of purchase of a part of the circulation by the client with a significant discount, according to the client’s professional focus.

At the customer’s request we will prepare and ensure complete publishing service for publishing of special publications.

We offer cooperation with top Czech writers, draftsmen and graphic artists in preparation and production of non-periodic publications. Contact: tel. +420 225 347 313 e-mail: [email protected]

Division MEDICAL SERVICESDoes your target group include doctors or patients? Do you need help with communication between you and your target group?

We offer the following communication channels:: Publishing“from content to distribution” complete provision of production of education brochures, leaflets, posters or magazines

Event Marketing“from proposal, through implementation, to outcome and media promotion of your event”organizing of medical conferences, symposiums or meetings with doctors or patients

Web presentations“from proposal to creation of an intensive communication tool with feedback”complete proposal and implementation of education websites including email communication with your target group

Sponsoring“building of the sponsoring company’s good repute”Mladá fronta ensures many projects within the Czech Republic

Educationraining programmes for nurses and other health care employees, national education programmes for other professions with focus on the issue of health (teachers and education consultants)

Publishing house of specialized literaturecomplete publishing services from proposal, through processing, to distribution”publishing of specialized literature focused on doctors, nurses and patients.cooperation with top Czech doctors and book authors

Contacts:e-mail: [email protected]

DiviSION Online

In 2010, Mladá fronta significantly supported its Internet activities. We are now bringing you a wide portfolio with four basic segments – women, men, news, travelling. Advertising pricelists of all projects can be found at www.mf.cz

E15.czThe economically oriented news server brings current information about the events in the Czech Republic as well as worldwide, with emphasis on economics and business. The news is supplemented with the server’s own analyses and interviews, as well as with current data from world stock exchanges and markets. The focus of E15.cz is extended by many supplements, such as Finexpert (deals with personal finances), Strategie (media and marketing), AVMania and Digiarena (electronics and technologies). Relaxing topics can be found in the supplement Relax.

Sedmicka.czThe daily updated internet version of the weekly Mladá fronta Sedmička provides its readers with quality and extensive news coverage of regional events in forty-two towns all over the Czech Republic in a total of twenty-seven versions. Apart from the news, Sedmička.cz also brings interviews, reports, opinions, as well as coverage of cultural and sports events.

From the portfolio of websites by Mladá fronta we are choosing the most successful ones:

Fitweb.czFitweb.cz is a community server for all who like healthy life style, want to keep their weight, get rid of some fat or gain some muscles. The web structure resembles that of Facebook and hence it is easy for all who are interested to join the site and get involved in its content. Mutual control of successes and sharing of experience and ideas helps the users better achieve their set goals.

Zive.czŽivě.cz was established in 1996. Today it is the most read Czech specialized website dedicated to information technologies. It writes about services, software and hardware, publishes tests, news as well as analyses. It regularly issues thematic editorial videos. The readers can discuss in the forum, give pieces of advice in the advice section, and publish their opinions in the blog. Živě.cz includes the site VTM.cz focused on science and technology as well as Doupě.cz focused on games and game industry.

Orbion.czWebsite intended for tourism and travelling enthusiasts, who do not hesitate to share their impressions and experiences with others. Popular as well as forgotten destinations through the eyes of those who have visited them. Users can find here detailed information about various destinations, hotel reviews, users’ photos as well as extensive discussion forums with contributions from many travellers willing to give advice. Orbion.cz contains a consistent overview of tourist and travel agencies, including users’ reviews. The fact that the website is written mainly by the users themselves makes it an important source of information before any travel or trip purchase.

Recepty.czThe newly redesigned website Recepty.cz offers more than 20 thousand tried and tested recipes from our users and from the magazine F.O.O.D. Every recipe is rated and commented by users who have already tried it. For easy orientation in the recipes, the website offers several handy tools, search methods and rankings. Recepty.cz also offers overviews of the most popular and best cooks, articles about cooking, and a live community of users who love good food. As one of the first Czech websites, Recepty.cz has its own iPad application for easy use in the kitchen.

Autorevue.czThe Internet daily AutoRevue.cz was established in 2001. It deals with cars, drivers and in general with all topics related to motor sport. It brings news, comments and detailed car tests on a daily basis. The discussion forum Garáž (Garage) is very popular. Here, the readers can discuss motor-sport-related topics they are interested in. They can also upload pictures of cars into the photogallery and mutually rate the photos.

Dama.czThe website of the Internet magazine Dáma.cz merges discussion forums and selection of the most interesting articles for real ladies. It is one of the most visited women’s servers in the Czech Republic and is among the oldest Czech Internet magazines (it was established in 1999). The most popular sections are the discussion forums, where the readers can chat, and photogalleries, where they upload photos of themselves, their children, or home-made pieces of work.

Maminka.czMaminka.cz is intended for women who are planning to become pregnant, women who already are pregnant, as well as mothers with children of any age. The website represents a serious and playful community world, in which women can find professional advice in advice sections, find new friends, talk in discussion forums, and even sell or buy anything for their children in the second-hand e-shop. Last but not least, the website includes photogalleries and diaries of other users, database of maternity hospitals, and more than 4,600 first names for babies to be born.

Advertisements in Magazines Published for Apple iPad

Mladá fronta a. s. publishing house was the first in the Czech Republic to start publishing magazines for Apple iPad. All owners of this phenomenal tablet, which has been on sale in the Czech Republic since November 2010, can download the pilot issues of the magazines ForMen and Computer free of charge.The Computer reader for iPad has become the most downloaded free application for iPads in just a few hours! Use the new advertising medium and place an advertisement in individual issues of the magazines ForMen and Computer, which will be automatically offered to all who are already equipped with our reader – and this group comprises thousands of readers who long for original Czech content.

What is the magazine for iPad like?

It is not a usual PDF – the content is completely adjusted to the excellent coloured 10” iPad display:l articles you know from the paper magazine are

adjusted to iPad

l every article contains interactive elementsl the iPad version includes items that would

be impossible in the paper magazine: videos, photogalleries, rotatable product photos from all sides, active Internet links

l browsing of the iPad magazine is as easy as reading of a normal magazine: by pulling left and right, as if you were leafing it through

And what do the advertisements look like?

Like in the paper magazine. Actually they look much better! We offer a full-page format no reader can miss. By pulling left and right users browse individual articles. It only depends on you between which two articles you want your advertisement to be placed – it is as easy as having a full-page advertisement in a printed magazine. Actually it is much better!

Magazines for iPad are already being published in the world and are full of advertisements. Therefore, we know what your advertisement should look like to have the right effect:

l a full-page is actually an image of 768 x 1024 pixels – the proportion of the sides is similar to a common paper page; i.e. the layout of your campaign for print can be very easily converted (we will gladly do this for you!)

l iPad uses a much better display than most common LCD panels; therefore, your advertisement will look even better than at your computer

l addition of interactive and multimedia elements to the advertisements is advisable – it is simple!

the easiest thing is to refer the readers to your website; you can direct them, for instance, straight to the page of the promoted product; it is better than to direct them to your homepage only

l of course there can be more links: to the product, to the e-shop, to the page with the current campaign…

l a photogallery is not a difficult task either: besides the main theme you will send us photos to be displayed upon pressing of the button and that fs it; we will do the rest for you

l video – if it is to be interesting, it should be similar to a TV commercial: a few seconds of interesting spectacle; send it to us in any format and we will convert it for iPad

Advertising Prices

Basic format: full page 768 x 1024 px, the price also includes:l video, length of max. 30 secl hyperlinkl gallery of max. three photos shown upon pressing of

the button.

Basic price for advertising in iPad version of the ForMen magazine: 144,000 CZK

Basic price for advertising in iPad version of the Computer magazine: 99,000 CZK

Formats subject to additional surchargel second video or video longer than 30 sec (500 CZK/

sec)l more hyperlinks (500 CZK/link)l more switchable images (1000 CZK/image)l more advertising pages (50 % of basic price/page)

Source documents

We accept source documents in common formats (image: PDF, JPG, PNG, TIFF, video: M4V, MP4, AVI…); we reserve the right to convert images and videos to the native formats for iPad, while preserving the highest possible quality.

SCHEDULE COMPUTERissue deadline date of issue1/11 27th Dec 2010 13th Jan 20112/11 10th Jan 2011 27th Jan 20113/11 24th Jan 2011 10th Feb 20114/11 7th Feb 2011 24th Feb 20115/11 21st Feb 2011 10th Mar 20116/11 7th Mar 2011 24th Mar 20117/11 21st Mar 2011 7th Apr 20118/11 4th Apr 2011 21st Apr 20119/11 18th Apr 2011 5th May 201110/11 2nd May 2011 19th May 201111/11 16th May 2011 2nd Jun 2011

issue deadline date of issue12/11 30th May 2011 16th Jun 201113–14/11 13th Jun 2011 4th Jul 201115–16/11 18th Jul 2011 4th Aug 201117/11 22nd Aug 2011 8th Sep 201118/11 5th Sep 2011 22nd Sep 201119/11 19th Sep 2011 6th Oct 201120/11 3rd Oct 2011 20th Oct 201121/11 17th Oct 2011 3rd Nov 201122/11 31st Oct 2011 18th Nov 201123/11 14th Nov 2011 2nd Dec 201124/11 28th Nov 2011 15th Dec 2011

SCHEDULE FORMENissue deadline date of issue1/11 14th Dec 2010 6th Jan 20112/11 19th Jan 2011 7th Feb 20113/11 16th Feb 2011 7th Mar 20114/11 22nd Mar 2011 7th Apr 20115/11 19th Apr 2011 6th May 20116/11 19th May 2011 7th Jun 2011

issue deadline date of issue7–8/11 20th Jun 2011 8th Jul 20119/11 18th Aug 2011 6th Sep 201110/11 20th Sep 2011 7th Oct 201111/11 19th Oct 2011 7th Nov 201112/11 21st Nov 2011 7th Dec 20111/12 15th Dec 2011 6th Jan 2012

Magazine intended for customers of PRAŽSKÁ ENERGETIKA

The division Klientské tituly (Client titles) deals with turnkey production of magazines and advertising printed matters

Division Klientské tituly

Our offerProfessional consulting * Magazine conception * Content structure

* Editorial services * Advertising texts * Interviews with celebrities

* Tailor-made editorials * Competitions * Acquisition of advertising partners * Photographic services * Professional advertising and personal photographs * Rich photo-archive * Tailor-made illustrations * Creative graphical processing * Redesign of materials

* Original publications * DTP * Polygraphic processing * State-of-the-art printing technologies * Targeted distribution * Direct and effective impact on target group

Favourable pricesThanks to utilization of its own facilities for preparation of magazines and other publications, the publishing house Mladá fronta can offer you very interesting prices.

Contact: GSM: +420 602 659 324

Magazine intended for clients of METAL-ALIANCE HEALTH INSURANCE COMPANY

SELECTED REFERENCESMagazine intended for visitors of the Central Bohemia Region

CENTRAL BOHEMIA REGION Magazine intended for customers of TESCO STORES – OC Fontána, OC Galerie and

OC Silesia

Magazine intended for employees of AGROFERT HOLDING

We cannot do wonders, but we do magazines professionally...

TECHNICAL SPECIFICATIONS

Advertisements for magazines of the publishing house Mladá fronta are accepted in electronic form only. The documents must always be accompanied by a colour proof copy (chemical or digital), or a printout from a colour printer. If the colour proof copy is not submitted, the publisher shall not be liable for colour mismatches of the printed advertisement. In case of absence of the proof copy or at least the printout, we cannot guarantee correct form of the printed advertisement.

FINALIZED DOCUMENTS READY FOR PRINTING

PDFPDF documents must be created by the program Acrobat Distiller from a composite (not pre-separated) postscript file set for maximum printing quality – inserted bitmap images in resolution of 300 dpi at the minimum, without compression or downsampling. In the document, fonts must be inserted by a postscript driver (or converted into curves) and all used colours must be in the CMYK mode. PDF files generated directly by DTP applications cannot be used. Detailed description of the settings can be found at http://www.mf.cz/podklady.html.

ILLUSTRATOR EPSEPS documents (Encapsulated PostScript) must contain only colours in the CMYK mode and all used fonts must be converted into curves. The document must be saved with a preview in TIFF format (8bit).

BITMAP IMAGES – TIFF, PHOTOSHOP EPS, JPGBitmap documents must be saved in the CMYK colour mode (in case of RGB the publisher shall not be liable for colour mismatches of the advertisement), in resolution of 300 dpi at the minimum; if fonts are used, especially in smaller sizes, resolution of 600 dpi at the minimum is recommended.

TIFF files can be saved only with LZW compression or without compression. Black and white advertisements can be saved in the gray-scale mode, line blocks can be saved in bitmap (1bit) mode in resolution of 600 dpi at the minimum.

EPS files must be saved as single files, without compression, in binary mode if possible.

JPG files must be saved in maximum quality, i.e. with the lowest possible compression.

5 mm for cropping must be added to bleed advertisements; titles with V2 binding must have a bleed in the spine as well. When submitting any advertisements, crop marks must be placed directly on the required actual format of the advertisement (this also applies to atypical advertisements).In case of V2 binding, the second and third cover page and the first and last inside page must take into account reduction of the page width by

4 mm from the spine; this distance is necessary for gluing of the inside pages into the cover.In case of double-page spreads (2/1), each page must be submitted as a separate document, except for the front double-page spread in magazines with V1 binding.

DOCUMENTS PROCESSED IN OUR STUDIO

We prepare advertisements for our clients only upon previous agreement. In such case, source documents must be submitted to our studio at least 5 working days before the advertising closing date.

SOURCE DOCUMENTS

All texts must be submitted exclusively in the electronic form in .RTF, or possibly .DOC (Microsoft Word) format for Windows or MacOS. It is assumed that the submitted texts are complete, correct and without mistakes or typos.

Images and graphics are subject to the same technical requirements as finalized documents. CDR files (Corel Draw) can be accepted only upon agreement with our studio, and they are subject to the same requirements as Illustrator EPS files.

If the use of specific font is required, this font needs to be submitted with the source documents (format Type1, or possibly TrueType for Windows).

Advertisement order must be submitted together with a draft of advertisement layout, or possibly a preview in electronic form (for example, JPG, TIFF, PDF or in any other common electronic format for Windows or MacOS).

In case of rather complex retouching or electronic photomontages, customers may be charged additional costs, the amount of which shall be specified in advance.

SUBMITTING OF SOURCE DOCUMENTS

E-MAILDocuments up to the total size of 10 MB may be sent via email. The attachments should be compressed in ZIP format (for example by WinZip) or by StuffIt programme as a protection against data corruption. Name the files with the name of the advertisement/product, and possibly also with the name and issue of the magazine it is intended for. State the same in the email’s subject line.

MÉDIASource documents for advertisements can be submitted on CD-R/CD-RW media with capacity up to 700 MB.

The ad vertiser shall be fully liable for correctness and flawlessness of the submitted source documents as well as of the advertisement content.

RULES FOR EDITORIAL AND ADVERTISING PAGES AND SPECIAL ADVERTISING SUPPLEMENTSRELATED TO PERIODICALS OF THE PUBLISHING HOUSE MLADÁ FRONTA

It has been a long time since advertising pages were perceived as necessary “evil” accompanying magazines and degrading their content. Now it works the other way round. Not only do readers perceive the advertisements that are targeted at them, but they also follow it quite often. Nevertheless, they also want “their magazine” to contain what they bought it for. Readers are the magazine’s priority. And it is in the best interest of its editors and creators to produce such a product that would address as many readers as possible.The second interest, this time the publisher’s, is to have the pages paid for by adequate advertisements that would be aimed at the same target group for which the product (magazine) is intended for. From the contradiction between advertising, which “gains” money, and editorial texts, which “gain” readers, it does not follow that a magazine without advertisements is good and, on the other hand, a magazine full of advertisements is bad. This everlasting struggle implies that these two magazine components cannot be mixed by any means. In other words: if readers do not know whether they are currently reading an editorial text or an advertisement in their magazine, they will lose their trust in the material as well as in the magazine as such. They will stop buying it. Similarly, they will lose their trust in editorial materials, which make them think they were influenced by advertising, or even directly created by advertisers.The following directives are elaborated on the grounds of internationally effective rules for publishing of advertisements and special advertising supplements by the American Society of Magazine Editors. They were updated several times and represent the high standard of journalistic profession.

Rules for editorial pages1. Editorial pages are the magazine’s clearly pre-defined pages and the editor-in-chief or editor is fully responsible for their content.2. The character of editorial pages, i.e. placement of texts and illustrations, or their design, should make them clearly distinguishable from advertising pages at first sight.3. Editors-in-chief bear full responsibility that the editorial pages do not contain any references that might be considered as advertisements by the readers.4. The so-called editorial support, when advertising clients directly request processing of a text on any editorial page, or even process the text themselves, is not possible.5. The editorial pages may not follow the advertising pages in any way that would indicate support of the advertised products or services. Similarly, no advertiser’s name or logo may appear on any editorial page in the sense of sponsoring of such pages, and no editorial pages may be marked as “sponsored” or “brought to you” by any advertiser.

Rules applicable for advertising pages1. Any advertising page containing any text or design of editorial nature must be clearly marked with the word “inzerce” (advertisement) horizontally in the middle, or close to the middle, of the top of the page, in capitals with a font size of at least 10 points.2. Arrangement, design and font type of advertising pages must be clearly distinguishable from general arrangement, design and font type of editorial pages.

3. No advertisement or commercial supplement shall be promoted on the magazine’s first cover or included in the list of contents.4. Neither the magazine’s name, nor its logo shall appear on any advertising page.5. If the advertisement contains more than 50 % of text, the editorial board reserves the right not to publish such an advertisement.6. In order for the magazine’s editor-in-chief to be able to check observance of the directives, advertising pages must be submitted to him/her well in advance.

Rules applicable for advertising pagesCommercial supplement is a set of advertising pages with a common topic. It is accompanied by text or editorial material from a different source, which is in accordance with this topic.

1. Every page of the commercial supplement must be clearly and distinctly marked as information paid by advertisers.

2. The commercial supplement must be clearly and distinctly marked in the following way:a) The words “inzerce” (advertisement) or “komerční projekt” (commercial project) must appear horizontally in the middle, or close to the middle, of the top of every page of such supplement, in capitals with a font size of at least 10 points.b) Arrangement, design and font type of such supplements must be clearly distinguishable from general arrangement, design and font type of editorial pages.c) Commercial supplements shall not be mentioned on the magazine’s cover or included in the list of contents.d) If the supplement sponsor or organiser is not the publisher, the sponsor must be clearly marked.

3. Editors’ names and titles must not appear in the commercial supplement or be connected with the supplement; the same applies to names and titles of any other editorial team members or regular correspondents. Neither the magazine’s name, nor its logo may appear in the titles or texts of such supplements.4. Editors and other editorial team members must not and shall not prepare advertising supplements for their own magazines, for other magazines in their field, or for advertisers in the fields they cover.5. In order for the magazine’s editor-in-chief to be able to check observance of these directives, materials for special advertising supplements must be submitted to him/her well in advance. Checking of the text of the advertising supplement before publishing should concern factual errors, misinterpretations, general taste, and compliance with all applicable laws.6. In order to avoid potential conflicts or interference with editorial texts, the publisher shall inform the editors well in advance about his/her intention to publish commercial supplements.7. The size and number of commercial supplements within one issue must not be disproportional with regard to the size and character of the magazine.

GENERAL TERMS AND CONDITIONS OF THE PUBLISHING HOUSE MLADÁ FRONTA A. S.

(HEREINAFTER “GENERAL TERMS AND CONDITIONS”)

A. Printed Periodicals

1 Scope1.1. The General terms and conditions regu-

late contractual relations between the party ordering advertisements and com-mercial supplements (hereinafter the “or-dering party”) and the company Mladá fronta a. s., company reg. No.: 49240315, based in Prague 4-Modřany, Mezi Vodami 1952/9, zip code 143 00, registered with the Municipal Court in Prague, Commer-cial Register, section B, file 1988 (herein-after the “publishing house”) in publishing of advertisements and commercial sup-plements in periodicals published by the publishing house Mladá fronta a. s. (here-inafter “periodicals”)

1.2. The advertisement stands for information from a person other than the publishing house, which is not an editorial text, pub-lished in periodicals for payment or any other consideration. The commercial sup-plement stands for an external supplement from a person other than the publishing house, which is not an editorial text, pub-lished in periodicals for payment or any other consideration. Advertisements and commercial supplements are hereinafter referred to together as “advertisement”.

1.3. The General terms and conditions include current pricelists of the publishing house, Technical specifications, and Rules for ed-itorial and advertising pages and special advertising supplements of the publish-ing house, all of which are available at the publishing house’s website www.mf.cz.

2. Order and Its Confirmation2.1. The publishing house accepts advertise-

ments based on a written ad hoc order from the advertiser, or based on orders within the concluded general contract, or based on a written ad hoc contract with the advertiser (hereinafter the “ordering party”); orders sent via fax or email shall also be considered written orders.

2.2. The order shall contain all necessary re-quirements concerning the ordering party; in case of legal entities these shall include the company name, place of business, in-voicing address (if different from the place of business), company reg. No., VAT No., bank account details, name, position and signature of authorized representative of

the ordering party, and a contact person including telephone number and email address; in case of natural persons these shall include the first name, last name, personal identification number or date of birth, residence, correspondence address (if different from the residence), bank account details, and signature; in case of natural persons running the business on the basis of a trade certificate or any other certification of entrepreneurship, these shall also include the place of busi-ness and company registration number, if assigned. The order shall also contain all necessary requirements concerning the advertisement, i.e. the periodical the ad-vertisement is intended for, advertisement type (space advertisement, classified ad, commercial supplement), advertisement name (for example, by describing the subject of the advertisement) and other details regarding the order (for example, date of publication, number of repetitions, specific placement, section, mark, colour), and the method of submitting of source documents. If the ordering party is a per-son mediating advertisement publication for a third party, the order shall also con-tain information about this third party (ac-cording to the specifications above), and the information whether the price for the advertisement is to be paid by the order-ing party, or by the third party.

2.3. The order is issued in two copies. The ordering party and the publishing house shall receive one copy each.

2.4. Upon confirmation of the order a contract on advertising is concluded between the publishing house and the ordering party. Confirmation of the order is understood as its confirmation by the publishing house’s authorized employee in written directly on the order, or as a confirmation of the order via fax or email. If the order is not confirmed by the publishing house and in spite of that the advertisement is published, the date of advertisement pub-lication shall be considered the date of conclusion of the contract.

3. Documents for Advertisement Publication3.1. The ordering party shall submit to the

publishing house all source documents necessary for advertisement publication (see Technical specifications, Rules for ed-

itorial and advertising pages and special advertising supplements concerning the publishing house’s periodicals, or the val-id pricelist), by the deadline specified by the publishing house, and if no deadline is specified, then without undue delay after confirmation of the order. If the submitted documents are incomplete or erroneous, the ordering party shall submit complete and correct documents upon the publish-ing house’s appeal, and without undue de-lay after this appeal, by the deadline spec-ified by the publishing house at the latest. If the ordering party insists on the use of incomplete or erroneous documents, the publishing house shall not be liable for any potential imperfections of the published advertisement caused by incomplete or erroneous documents, and it shall have the right to withdraw from the contract and shall be entitled to cancellation fees in accordance with the current pricelist.

3.2. Models of the commercial supplements in their final layout shall be properly and timely submitted to the publishing house for approval in a printed or electronic form. In case of violation of this obligation the publishing house shall have the right to refuse their inserting.

3.3. If the ordering party is in delay with sub-mitting of complete and correct docu-ments, the publishing house shall have the right to claim compensation for incurred loss from the ordering party, or to with-draw from the contract on advertising.

3.4. If the ordering party is submitting ready documents, they shall be submitted in their final graphic design. Unless agreed otherwise, second and all other modifica-tions of the originally submitted adver-tisement shall be charged with an amount corresponding to 3% of the invoiced price, but at least with the amount of 500 CZK.

3.5. All documents submitted by the ordering party for advertisement publication shall be returned by the publishing house only upon express written request. The pub-lishing house shall not be obliged to ar-chive these documents.

3.6. The ordering party shall be responsible for correctness of the advertisement content as well as for the fact that it complies with legal regulations and does not infringe rights of any third party. If any third party makes a claim from the advertisement

publication, the ordering party shall be obliged to meet such a claim.

4. General Contract4.1. If the ordering party intends to publish

advertisements in certain extent or finan-cial volume during certain period of time, the ordering party may conclude with the publishing house a general contract on publishing of advertisements in pre-arranged amount, entitling the ordering party to certain discounts. The general contract may be concluded for a period of 12 months at the maximum and shall be concluded in written.

4.2. The general contract shall contain a fixed period of time, during which advertise-ments of given extent or financial volume are to be published, with resulting dis-counts, periodical(s), in which the adver-tisements are to be published, and other potential arrangements.

4.3. Upon agreement of both parties, the gen-eral contract may include advertisements published in the period of 12 months be-fore the end of effect of the general con-tract, provided that such advertisements were properly and timely paid for. The condition is that the price of this previous advertising was lower than 50% of the to-tal volume of advertising specified by the general contract. If, due to inclusion of the already published advertisements into the general contract pursuant to this section, the ordering party is entitled to a discount from the price of this advertisement, such discount shall be payable only after the end of effect of the general contract, and sooner only provided that the volume of advertisements assumed by the general contract has already been used up.

4.4. Publication of advertisements within the general contract shall also be based on in-dividual orders.

4.5. Discounts resulting from the general con-tract shall be granted only in case the advertisements in the agreed extent are properly and timely paid within the speci-fied period of time in accordance with the current pricelist (unless any other price is specified). Otherwise, the entitlement to the agreed discount shall expire.

4.6. The extent agreed in the general contract may be, even repeatedly, increased upon mutual agreement. If in this way the or-

dering party becomes entitled to a higher discount than is the agreed discount in the general contract, the resulting financial compensation will be settled in the form of a credit note issued by the publishing house without undue delay after the term of the general contract.

4.7. If during the specified period of time ad-vertisements were not published in the agreed extent by reasons beyond the pub-lishing house’s responsibility, the ordering party shall pay to the publishing house the difference between the price of the agreed extent and the actually published extent of advertisements. This difference will be reduced by discounts for the actu-ally published portion of the financial vol-ume of the advertisements.

5. Advertisement Publication5.1. The publishing house shall send texts for

proofreading to the ordering party only upon express written request, and only when this is possible with regard to avail-able time. If the ordering party does not submit their comments on the texts for proofreading by the deadline specified by the publishing house, the texts shall be considered as approved.

5.2. If the ordering party does not order a spe-cific type, format, placement, or date of publication, the choice shall be considered as passed onto the publishing house, and the ordering party shall pay the price of the actually published advertisement. The publishing house shall then publish the advertisement at its own discretion with regard to current capabilities of given pe-riodical.

5.3. If the advertisement is to be published on particular date with particular placement, the order with such requirements shall be submitted to the publishing house in a timely manner, so that the publishing house is able to publish the advertisement in accordance with these requirements.

5.4. If the ordering party requests specific placement of the advertisement, the pub-lishing house shall have the right to state the date of publishing of the advertise-ment, so that the publishing house is able to publish the advertisement at this loca-tion.

5.5. If the ordering party orders the adver-tisement in a format that does not cor-

responds with dimensions of the typeset-ting area, with division of the page into columns, or in a format that cannot be published in given periodical by any other reasons, the publishing house shall adjust the advertisement to the closest similar format of the standard formats of given periodical.

5.6. The publishing house shall reserve the right to mark the advertisements with the words COMMERCIAL PRESENTA-TION, ADVERTISEMENT, or in any similar way, and with an assigned advertisement number.

5.7. The publishing house shall not be liable for any loss incurred by the ordering party due to non-fulfilment of its obligation, provided the causes of non-fulfilment of the obligation by the publishing house are caused without its fault.

5.8. The publishing house shall guarantee reg-ular print quality according to the technol-ogy used for particular periodicals, and depending on the quality of source docu-ments submitted by the ordering party.

6. Advertisement Prices6.1. Advertisement prices in individual peri-

odicals are specified in detail in current pricelists. The pricelists contain base prices without potential discounts or sur-charges. The pricelists contain base prices without value added tax.

6.2. A special pricelist is designed for non-commercial texts. The judgment of wheth-er the advertisement is of commercial or non-commercial nature shall be exclusive-ly up to the publishing house.

6.3. Prices for inserted advertisements or in-serting of sample products shall be cal-culated individually, according to the ordering party’s requirements and upon consultation with the producer of particu-lar periodical.

6.4. The publishing house shall have the right to request advance payment towards the price of the advertisement before its pub-lication, up to 100% of the price of the advertisement. If the ordering party is ad-vertising in titles published by the publish-ing house for the first time, or if their last advertisement in these titles was ordered more than 24 months ago, their first order shall always be published upon advance payment only.

6.5. If there arises reasonable doubt about sol-vency of the ordering party, and the re-quested advance payment is not ensured, the publishing house shall reserve the right to refuse the advertisement without further publication, or to withdraw from the already concluded contract.

7. Payment Terms7.1. The ordering party shall pay the price of

the advertisement including VAT (here-inafter “advertisement price”) on the grounds of the tax document – invoice issued by the publishing house. The pub-lishing house shall issue the tax document – invoice within 15 days from the date of taxable supply at the latest. The ordering party shall pay the advertisement price via direct bank transfer to the account of the publishing house, or in cash, within 14 days from the date of issue of the tax document – invoice, unless different pay-ment deadline is specified in particular case, but always within 30 days from (the first) publication of the advertisement at the latest. If expressly requested, the pub-lishing house shall send a confirmation of advertisement publication, along with the invoice, to the ordering party. According to the type and extent of the order, rel-evant clippings, pages, or full issues shall be provided to the ordering party. If such documents cannot be arranged, the or-dering party shall receive a confirmation of advertisement publication in the elec-tronic form from the publishing house.

7.2. The obligation to pay the advertisement price, which is being carried out via bank transfer, shall be considered as fulfilled at the moment of crediting of the amount corresponding to the advertisement price to the publishing house’s account.

7.3. If the ordering party is in default with pay-ment of the advertisement price, the or-dering party shall pay default interest in the amount of 0.05% of the due amount for every day of default.

7.4. If the ordering party is in default with payment of the advertisement price, the publishing house shall have the right to suspend accepting of new orders from the ordering party, i.e. concluding of contracts on advertising with the ordering party or publishing of new advertisements ordered by the ordering party, until the payment of the advertisement price, which the order-ing party is in default with, is fully settled.

7.5. The ordering party shall pay the advertise-ment price also in cases when the ordering party has informed the publishing house about errors in the published advertise-ment and makes a claim for errors. If the publishing house consequently admits the errors in the advertisement and provides

the ordering party with a discount from the advertisement price, the publishing house shall return to the ordering party the financial amount corresponding with the amount of discount from the adver-tisement price.

7.6. In cases when the ordering party (espe-cially an advertising or media agency) or-ders advertisements for third parties, the amounts of advertisements for such third parties may not be added up together in order to reach higher discounts.

7.7. Discounts from advertisement prices shall be granted by the publishing house in ac-cordance with these General terms and conditions, or upon mutual agreement between the publishing house and the or-dering party.

7.8. If the ordering party is entitled, accord-ing to the order or contract, to a discount from the advertisement price, but gets in default with payment of the advertise-ment price, the ordering party’s entitle-ment to such discount shall expire on the first day of default without any further entitlement, and the ordering party shall pay the advertisement price in full (i.e. ad-ditional invoicing of the remaining price up to the total advertisement price prior to granting of the discount).

7.9. The publishing house shall notify the or-dering parties, with whom the publishing house has concluded a general contract pursuant to section 4 of the General terms and conditions, of any potential changes in the current pricelists, always at least one month prior to the date when such changes come into force. If the publishing house does not meet this term, prices ac-cording to the original pricelist shall apply for the ordering party for the period of one month from the date of change in the pricelist.

8. Withdrawal from the Contract on Adver-tising, Cancellation Fees

8.1. The ordering party shall have the right to withdraw from the contract on advertis-ing or cancel the already confirmed order (hereinafter “withdrawal from the con-tract”).

8.2. Withdrawal from the contract on advertis-ing shall be done in the form of a written notice of withdrawal that shall be submit-ted to the publishing house in the way specified for placement of an order. With-drawal from the contract shall not be valid without written confirmation of its receipt by the publishing house.

8.3. If the ordering party withdraws from the contract on advertising after receipt of an order by the publishing house, the pub-lishing house shall have the right to claim a cancellation fee. If the ordering party

withdraws from the contract on advertis-ing 4 weeks prior to advertisement pub-lication, the ordering party shall pay the advertisement price in full. If the ordering party withdraws from the contract on ad-vertising 6 weeks prior to advertisement publication, the ordering party shall pay 50% of the amount of the advertisement price.

8.4. In case of withdrawal from the contract, the publishing house shall have the right to claim returning of quantity discounts for multiple placements or quantity dis-counts for the ordered amount of adver-tisements, the ordering party’s right for which shall expire with the withdrawal from the contract. The publishing house shall also have the right to claim payment of cost incurred in connection with the withdrawal from the contract from the or-dering party.

8.5. The publishing house shall also have the right to claim a cancellation fee in case of late delivery or non-delivery of advertise-ment source documents in the amount of 100%.

9. Right to Refuse an Advertisement9.1. The publishing house shall have the right

to refuse an order, or to withdraw from the already concluded contract, if the content or form of the advertisement does not comply with legal regulations or rights of any third person, or if the advertisement harms the good repute of the publishing house or interferes with the business plan or any other interests of the publishing house. The publishing house shall not be obliged to justify the refusal of such an or-der to the ordering party; the publishing house shall only notify the ordering party about the refusal, in written and without undue delay after learning this fact.

9.2. The publishing house shall not be liable for any potential loss incurred by the ordering party due to refusal of an order, or due to withdrawal from the contract on advertis-ing, by reasons stated in section 9.1.

10. Claims, Liability for Defects10.1. The publishing house shall be liable to the

ordering party only for proved defects of the advertisement, and only in cases the contract was significantly breached. Un-less agreed otherwise by the parties, the ordering party shall only have the right to claim repeated publication of the correct-ed advertisement. If the ordering party does not make this claim in written with the publishing house within 14 days from the advertisement publication at the lat-est, this right shall expire.

10.2. If an advertisement with the same con-tent is published repeatedly, the order-

ing party shall check its correctness and completeness immediately after its first publication. The publishing house shall not bear the responsibility in cases, when the same defect appears in a repeatedly published advertisement without the pub-lishing house being notified about such a defect immediately after the first publica-tion (within three days at the latest).

10.3. The ordering party shall take into account that the publishing house shall not be li-able for a variation in size of the printed advertisement within 0.5% of the request-ed size occurring due to the technological process used to print the periodical. The publishing house shall also not be liable for a technological defect in publishing of the advertisement causing defectiveness in less than 1% of printing of particular advertisement, or a missing insert in less than 1% of the ordered number of inserts in particular issue. Shortcomings in per-formance in the above-mentioned extent shall not be considered as defective per-formance and may not be the subject of a claim.

10.4. In case of intervention of force majeure, the publishing house shall be relieved from the responsibility to meet liabilities and provide compensations for incurred loss.

10.5. Due to serious operational reasons, the publishing house shall reserve the right not to meet the ordered and confirmed advertisement placement or date of pub-lication. In such a case, the publishing house shall not invoice the relevant sur-charge. The ordering party shall not have the right to claim compensation.

11. Confidentiality11.1. The publishing house and the ordering

party shall maintain confidentiality about all facts they learned in connection with the advertisement order, in connection with fulfilment of obligations arising from their mutual contractual relation, as well as about other facts relating to any of the parties, they learn about on the grounds of positions of the business partners. The publishing house and the ordering party shall also maintain confidentiality about the above-mentioned facts after termi-nation of the contractual relation, as well as in cases the order, the contract, or any part thereof, is or shall be found invalid or ineffective.

11.2. The publishing house and the ordering party shall be responsible for maintenance of confidentiality within the meaning of the previous section also in all persons who, through them, come into contact with the above-mentioned facts in any way, and above all in persons who learn

the above-mentioned facts within fulfil-ment of contractual obligations of any of the parties, i.e. mainly the employees and persons used by any of the parties to fulfil their contractual obligations.

12. Protection of Personal Data, Commercial Communication

12.1. The ordering party shall provide the publishing house, pursuant to Act No. 101/2000 Coll., on the Protection of Per-sonal Data, as amended, with express con-sent with processing of its personal data, in the extent of the company name/first name and last name, address/residence, telephone number, and email, provided to the publishing house within the contractu-al relation for marketing purposes, i.e., for example, to offer business and services, until such consent is cancelled in written.

12.2. The ordering party shall confirm that they have been informed by the publishing house, as the administrator or the person-al data, about all rights arising from the Act No. 101/2000 Coll., on the Protection of Personal Data, as amended, i.e. mainly about the fact that provision of this data is voluntary, that they have right to access the data, as well as about other rights aris-ing from this Act. The ordering party shall take into account that they may cancel this consent at any time.

12.3. The publishing house shall hereby inform the ordering party about their rights aris-ing from the Act No. 101/2000 Coll., on the Protection of Personal Data, as amended, i.e. mainly about the fact that provision of this personal data is voluntary; that the person providing its personal data has the right to access it; that the person provid-ing its personal data may refer to the Of-fice for Personal Data Protection based in Prague, Pplk. Sochora 27, zip code 170 00, if they find out that Mladá fronta breaches its duties arising from this Act; and the ordering party shall also have the right to request blocking, correction, adding or disposal of their personal data, free of charge.

12.4. The ordering party shall also agree, within the meaning of Section 7 of the Act No. 480/2004 Coll., on Certain Information Society Services, as amended, with send-ing of commercial communication via all electronic means. The ordering party shall be aware that they may cancel their consent with sending of commercial com-munication and emails for the purpose of direct marketing at any time by written notification to the address of Mladá fron-ta.

13. Final Provisions13.1. If any different provisions are specified in

the order or in the contract, they shall take precedence over the text of the General Terms and Conditions.

13.2. Legal relations that are not regulated by the General Terms and Conditions, the order, or the contract, shall be regulated by Czech law, especially by the Act No. 513/1991 Coll., the Commercial Code, as amended.

13.3. For potential lawsuits in business matters between the publishing house and the or-dering party, the parties have agreed on the court of local competence according to the place of business of the publishing house.

13.4. The publishing house shall have the right to change the General Terms and Condi-tions at any time. Complete and updated wording of the General Terms and Con-ditions is available at the website of the publishing house at www.mf.cz. If the ordering party does not show express written disagreement with the changes in provisions of the General Terms and Conditions within 30 days from publish-ing of the complete and updated wording of the General Terms and Conditions, the new wording of the General Terms and Conditions shall become binding for the concluded contractual relation as a modi-fication of the originally concluded condi-tions of the contractual relation, with ef-fect from the date of publishing.

B. Electronic Media

1. Scope1.1. The General Terms and Conditions also

regulate contractual relations between the ordering party ordering an advertisement (hereinafter “Internet advertisement”) at the websites currently operated by the publishing house (hereinafter “websites”).

1.2. Provisions of part B Electronic Media of the General Terms and Conditions shall be primarily used for Internet advertise-ments. If the relevant matter is not regu-lated in part B of the General Terms and Conditions, part A of the General Terms and Conditions shall be used for Internet advertisements as well.

1.3. Internet advertising is understood as pro-vision of advertising space for presenta-tion of commercial information of third parties and other advertising elements, mainly in the form of advertising banners and links to websites, for payment or any other consideration.

1.4. The General Terms and Conditions include currently valid pricelists of Internet adver-tisements.

2. Monitoring of Advertisements2.1. The information about the number of visi-

tors of the website, where the Internet ad-vertisement is published, is audited by the independent auditor NetMonitor.

2.2. The publishing house shall provide the ordering party with free access into the on-line advertising system displaying sta-tistics of the number of impressions, click-through rate, and effectiveness of their Internet advertising.

3. Documents for Advertisement Publication3.1. The ordering party shall send an order

of the Internet advertisement at least 5 working days and source documents for publication of the Internet advertisement at least 2 days prior to the requested first day of publication of the Internet adver-tisement.

3.2. The source documents shall be sent in the electronic form (Gif, Flash, HTML or JPG with the size of max. 40 kB), so that the publishing house may use them without any further qualitative, formal, or content-related modifications.

3.3. The publishing house shall have the right to notify the ordering party about er-roneous documents. In such a case, the ordering party shall be obliged to submit corrected documents to replace these er-roneous documents. The publishing house shall not be liable for erroneous docu-ments or late publication of the Internet advertisement due to violation of the obli-gations arising from the previous sections by the ordering party.

4. Payment Terms4.1. The date of taxable supply is understood

as the last day of publication of the In-ternet advertisement. If the Internet ad-vertisement is published for a period of several calendar months, invoicing shall be performed partially; only the amount for the actually implemented part of the Internet advertisement shall be invoiced every calendar month, and the date of taxable supply for such a part shall be the last day in the current month of publica-tion of the Internet advertisement and the last day of publication of the Internet ad-vertisement in the last month of publica-tion of the Internet advertisement.

5. Claims5.1. If the publishing house does not meet the

number of impressions guaranteed by the order, the ordering party shall be entitled to claim a discount or indemnification. The ordering party shall be obliged to make such a claim in written, 3 working days at the latest from the last day of publication of the Internet advertisement.

5.2. Output data from the online advertising system of the publishing house shall be

decisive when assessing the entitlement to such a discount/indemnification.

5.3. If the ordering party properly makes a jus-tified claim for indemnification with the publishing house, the publishing house shall grant indemnification in the amount of 1.15-fold of the remaining number of im-pressions.

5.4. Unless agreed otherwise by the parties, the compensation shall be settled im-mediately after the receipt of the proper claim.

5.5. If the ordering party properly makes a justified claim for a discount from the In-ternet advertisement price with the pub-lishing house, the discount shall be deter-mined on the grounds of the proportion between the actually implemented and the ordered number of impressions. The amount corresponding with this discount shall be paid by the publishing house to the ordering party in the form of a credit note.

These General Terms and Conditions come into force on January 1, 2010.

Mladá fronta a. s.Mezi Vodami 1952/9, 143 00 Prague 4-Modřany

Company reg. No.: 49240315, VAT No.: CZ49240315tel. +420 225 276 111, fax +420 225 276 222

e-mail: [email protected]

www.mf.cz

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