SUMMER INTERNSHIP@ MITCON-IESS

Nitesh Jaiswal304128

GuideInternal ExternalProf. Dr. Vishram

RajhansMr. Rupesh Ankolekar

IntroductionMitcon consultancy & engineering services ltd. is

registered under Companies Act, 1956. An ISO 9001:2008 Certified company, it’s promoted in 1982 by ICICI, SIDBI, IFCI, SICOM, MIDC, MSSIDC and Banks with registered office at Pune.

MITCON has been providing consultancy in Power generation viz. Wind, Solar, Small hydro, Biomass, Bagasse, Coal, Co-Generation besides consultancy in Carbon Credit, ”Entrepreneurship training”, Energy Conservation, Industrial Infrastructure, Environment Engineering, Food Processing, Sugar, Textiles, Chemicals, Market Research etc.

IESS India Pvt. Ltd.IESS India is a Pune based company formed

in 2007 by Mr. Rupesh Ankolekar. IESS stands for institute of exercise & sports science, it was formed with an aim to provide certified fitness training course and to takeover the management of health clubs.

IESS has been providing certified trainers to various health clubs in pune such as symbiosis, world gym. It is also managing Orion gym since 2009.

It entered into a joint venture with MITCON in 2009 to provide certified training course.

What Does IESS provide?Placement Tie-up with 250+ Gyms in PuneLifetime Validity for CertificateCertified & Experienced Faculties (Physiotherapist/

Dietitian, Yoga Expert/ CPR   Expert/Soft Skills Trainers)Case Study based TrainingMITCON certificate is valid across India, Loan proposals

 are given preferences if MITCON certification is presentYogasanas, Pranayam, Meditation Introduction to new exercise forms e.g Taebo, Taichi,

 Zumba, Bosu Ball etcTheory + Practical Manual + Exercise CD’sCommunication & Interview Handling Skills Lectures

OBJECTIVEDeciding marketing strategies to promote

training coursesTo promote the course from the entire

available channel and medium (Online & ofline)

To ensure it reaches to atleast 500 target customer on line & 50 health clubs in two months

Project DescriptionMy role in this two months was to work upon

the marketing strategies to promote the training courses

To have a presence on web

To create awareness among the target customer about the course and institution

To understand the strategies of its competitor

Research Methodology

Steps TakenCreating A page on Face bookPlanned to conduct event in health clubsCollecting the data of the health clubsTie-up with the health clubAssociation With the AssociationsWriting BlogVideos on you tubeDesigning Posture for the courses

Research MethodologyPrimary Data Collected - the data of around

250 health clubsApproached around 70 trainers and 300

target customers by conducting events in 50 gym

Went on to all the gyms in person and made a data base

Initially took the information from just dial website

Task PerformedNew Tie-up with the gym for placementsCollaboration with the Sports association for

continues engagementHandled the admission queriesPrepared an eBook on health & fitnessWorked on the course manual

AdvertisingWorked on the course manualCollected the data of Nutrition manufacture

and dealersCollected the data of sports manufacture &

Sports shop for advertising on manualHandled advertising for course manual

LimitationsThere were many members in the gym and

there was no sure shot way to reach exactly to the target customer

Time period was short so it was not able to reach all the gym

Health club industry is not organized apart from few big chains

Neither members nor gym owners are aware regarding the need of having trained trainers.

RecommendationShould work to improve the face book pageShould have websiteShould be more active online by various ways

such as blogShould be associated with a chain of gymShould continue to conduct events in

association with fitness associations of pune