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SUMMER INTERNSHIP PRESENTATION

On

CONSUMER BEHAVIOR FOR CADBURY CHOCOLATES WITHSPECIAL REFERENCE TO NOIDA AND GHAZIABAD

Faculty Guide :- MR. GAURAV CHANDHIOK

PRESENTED BY -AMANDEEP SINGH

A0102210013 (C15)MBA (M&S) 2010-2012

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Introduction to the study

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Literature review

Kaur

(Jas)

,(Se

ptembe

r

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Cho

wdhur

y(1994),d

i

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Company profile

Ever

since

1947

theCa

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DATA COLLECTION METHODS

PRIMARY DATA: Data was collected by means of

questionnaire which was close and open ended both. My samplesize is of 60 respondents, who were interviewed by means ofthe questionnaire.

This project required me to personally visit the modern retailoutlets of Noida and Ghaziabad to examine the behavior ofcustomers.

Market research was conducted in Spensers and Big Bazaar ofPacific mall , E.D.M. mall , Jaipuria mall , G.I.P. Noida &Shipra mall.

SECONDARY DATA: Internet, Book and journals. The questionnaire had been formulated to find out the products

acceptance in the market by customers of different age groups,preferences and thus formulating the analysis.

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SAMPLE SIZE The sample size of the survey was 60.

SAMPLING METHOD

Random Sampling. The research which has been followed is a descriptive type of

research.

DATA ANALYSIS: The Statistical Package for Social Sciences (SPSS17) was used

for analyzing the data.

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Analysis

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INTERPRETATION:-24 people out of 60 (40%) likes Cadbury chocolates because of itsquality.34 people out of 60 (60%) likes Cadbury chocolates because of itstaste.

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0

1

2

3

45

6

7

8

9

10

Association of Perk with Cadbury by Consumers

no. of respondents

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0

1

2

3

4

5

6

7

8

9

10

Cadbury chocolate preference depending on age

no. of respondents

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9

peo

pleo

utof

39(2

3

i i h l

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01234

56789

10

Preferred buying place

No. of people

A i B i S h lC

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ConclusionCad

bu

ryha

sastrong

b

A it B i S h lC

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Recommendations

Com

pa

nymu

st

payatte

n

A it B i S h l

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