Summer Internship Presentation (3)

8/8/2019 Summer Internship Presentation (3)

1/17

BY: ROHIT SHARMA, IB-B, ROLL NO- 19

SUMMER INTERNSHIP

PRESENTATION


2/17

TABLE OF CONTENTS

y Introduction

y Key objectives of the training

y Company profile

y Current scenario in BSLy Industry and problems faced

y Export procedure

y learning's

y Suggestions


3/17

INTRODUCTION

THE FUTURE

OF STEEL....!

y Company name: Bhushan Steel Limited

y Location: Ghaziabad, U.P.

y Project undertaken: International Business

in BSL

y Department: Export Marketing

y Duration: 6 weeks

y

Industry guide: Mr Saurabh Mittal(Asst. Vice President, IB)


4/17

KEY OBJETIVES OF THE TRAINING

y To know the company and profile.

y To understand the export marketing in BSL.

y To know the export procedure.y To suggest measures to improve exports and efficiency of

export marketing department.


5/17

COMPANY PROFILE

THE FUTURE

OF STEEL....!

y Incorporated in 1989 by Mr Brij Bhushan Singal

in Sahibabad.

y Other production facility at:

yKhapoli, Maharashtra

y Dhenkanal, Orissa

y A leader in automobile and white goods

segment.

yA profit making and dividend paying companysince inception.

y An avid investor in technology.


6/17

CURRENT SCENARIO IN BSL

y Completion of Phase-II of Orissa plant to add up in the production

capacity.

y Export sales have fallen down:

y 1462.86 crores in 2009

y 1217.85 crores in 2010

y Domestic sales have gone up:

y 3946.69 crores in 2009

y 4785.79 crores in 2010

y Recovery of automobile and white goods sector to expected to

enhance the sales for FY 2010-11.


7/17

PRODUCT PROFILE

y Cold rolled- specialist for automobile sector

y Galvanised

y Plain

y

Corrugatedy Bhushan Galume

y Colour coated coil

y Colour coated Tiles/ profile sheet

yDrawn tubes

y Steel stripping, wire rods, alloy billets, sponge iron, etc


8/17

CUSTOMER PROFILE


9/17

EXPORT PROCEDURE

y Buyer identification and proposal.

y Export contract:

y Mode of payment

y LC- 43-45%

y Advance- 50%

y CAD- 5-7%

y Documents required

y Commercial invoice

y Bill Of Lading

y Certificate of Origin

y Packing list

y Mill Certificate etc.


10/17

Contd....

y Details of export items

y Terms and conditionsy INCO terms.

y Execution of export order:

y Production and packingy Pre-shipment finance

y Quality certification

y Excise clearance

y

Preparation for Shipping:y Booking of shipping space

y Forward contracts with banks

y Insurance


11/17

Contd....

y Truckingy Factory stuffing- loading on trailersy ICD stuffing- loose cargo goes to ICD

y Railing

y Clearance from excisey Issuing of Let Export Order

y Shippingy Shipping billy Bill of lading

y

Custom clearance by:y Logistic service providery Custom House Agent

y Presentation of documents for negotiation

y Receipt of payment


12/17

LEARNINGS

y Export Procedures

y Export Marketing

y Methods of Payments


13/17

SUGGESTIONS

y Clean and standardised Letter of Credit.

y Reduction in number of documents supplied.

y Try to increase export to Africa, Latin America, Oceania and CIS

countries.

y Aggressive marketing policy to:

y Improve the demand for products like Strips, tubes etc.

y Attract new customers.


14/17


15/17


16/17


17/17