OnPage SEO

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1. Onpage SEO 2. DM&SEO CEO Netpeak Bulgaria [SEO PPC ] Netpeak Prodvigator.bg - Ringostat . 3. 1. Server response codes 2. 3. 4. 5. 6. Robots.txt 7. Sitemap.XML 8. Google Webmaster Tools 9. SEO Checklist 4. HTTP Headers, Server response codes HTTP Headers https://chrome.google.com/webstore/detail/http-headers/hplfkkmefamockhligfdcfgfnbcdddbg Chrome Live HTTP Headers https://addons.mozilla.org/ru/firefox/addon/live-http-headers/ - Firefox http://headers.cloxy.net/ 5. HTTP status 1xx: Informational , , 2xx: Success , 3xx: Redirection 4xx: Client Error 5xx: Server Error 6. 200 OK 7. 301 Moved Permanently URI , . Location 8. 302 Moved Temporarily URI , . 9. 404 Not Found 10. 408 . . 11. 500 (Internal Server Error) -, .htaccess . 12. ? 1. browser add-on 2. Google Webmaster Tools ( ) 3. Spiders, Checkers ( ) 13. Google Webmaster Tools 4** 5** 14. 15. ? 1. https://developers.google. com/speed/pagespeed/insights/ 2. http://gtmetrix.com/ 16. 17. Webmaster Panels 18. GoogleBot Mozilla/5.0 (compatible; Googlebot/2.1; +http://www.google.com/bot.html) Mediapartners-Google - AdSense Googlebot-Image (Google) Googlebot-Image/1.0 - imagesbot 19. meta robots - - - = - - DMOZ = 20. robots.txt , . 21. robots.txt User-agent: * Disallow: /cgi-bin/ Disallow: /tmp/ User-agent: * Disallow: / User-agent: * Disallow: 22. User Agents Google Googlebot Yahoo Yahoo! Slurp Bing bingbot 23. Robots.txt Sitemap * - 24. robots.txt User-Agent content-type : Content-Type: text/plain https://support.google.com/webmasters/answer/156449?hl=en 25. Robots.txt 26. HTTP headers X-Robots-Tag header(X-Robots-Tag: noindex, nofollow, true); 27. Google Search https://support.google.com/websearch/answer/136861?hl=bg - ( : title,description, text, menu) - - , . - site:domain.com - , * - . : " * * ", " * " 28. Google Search .. - : , , . 500..1000 info:www.apollobg.com/- - 29. Google Search cache:www.apollobg.com/- - - googlebot. 30. intitle:q title, , allintitle:q1+q2+... q1, q2 title inurl:q url- , allinurl:q1+q2+... q1, q2 url filetype:pdf, docx,doc,jpg,png ~ - ( ) 31. Lifehack Google Chrome 32. site:example.com site:example.com/folder site:sub.example.com site:example.com inurl:www site:example.com -inurl:www site:example.com -inurl:www -inurl:dev -inurl:shop site:example.com inurl:https site:example.com inurl:param site:example.com -inurl:param site:example.com text goes here site:example.com text goes here site:example.com/folder text goes here 33. site:example.com this OR that site:example.com top * ways site:example.com top 7..10 ways site:example.com ~word site:example.com ~word -word site:example.com intitle:text goes here site:example.com intitle:text * here intitle:text goes here text goes here -site:example.com site:example.com intext:text goes here site:example.com text goes here -intitle:"text goes here" site:example.com filetype:pdf site:.edu text goes here 34. ? : www/non-www index.html, index.htm, index.php url 404 url (?sort_id, ?srch, ?per_page) ref- test, def, dev : /pdf url 35. ! Netpeak Spider http://netpeak.net/software/netpeak-spider/ 36. : ? : Netpeak Spider Scan Type Google - url- rds (firefox, chrome) ctrl+y serp- - url- 37. www/non-www (redirect 301 + GWT) index.html, index.htm, index.php (301, canonical) url (cms) (site/index.php?cat=128&prod=14513) (sef-url, 301, cms) 404 (cms) url (?sort_id, ?srch, ?per_page) (canonical) ref- (canonical, 301) test, def, dev (meta robots noindex) : /pdf (rel=nofollow , canonical, robots.txt) (rel next/prev, meta robots noindex,follow) (cms, rel=alternate hreflang=X) url (301) 38. SEO alt 39. SEO alt : alt= alt=2014 40. SEO alt keyword-opisanie-na-snimkata-stranicata.jpg IMG3081234.jpg 2014.jpg 41. SEO : 300 px - jpg, png, gif resize exif! 42. sitemap.xml http://site.com/2009-11-18T08:12:32+00:00weekly1.0 ... http://site.com/htmlcss/internet-shop-gallery.html2009-11-13T14:38:43+00:00weekly0.9 43. sitemap.xml 10 50 000 url- 44. url-: sitemap.xml google webmaster google+ 45. crawling budget http 46. 5** robots popup (Panda) 47. Learn more about internet marketing