(SEO) buổi 3 : seo onpage

  • View
    223

  • Download
    0

Embed Size (px)

Transcript

  • BUI 03 - SEO ONPAGE

    Ni Dung Bui Hc

    1. Seo Onpage l g? Cc cng vic ca Seo Onpage.

    2. Cc tiu ch v tn min. Cch la chn tn min ti u cho Seo.

    3. Domain Authority l g? Phng php tng ch s Domain Authority.

    4. K thut vit tiu , m t cho website.

    6. Cch thc ti u ha hnh nh.

    7. HTML v XML Sitemaps. K thut to sitemap XML.

    8. Tm hiu v Rich Snippet. Cc loi Rich Snippet thng dng. Ci t Rich Snippet &Authorship.

    9. CTR l g? Cch thc tng t l CTR trn Google Search.

    1. Seo Onpage L G ? Seo Onpage l qu trnh ti u ha website v ni dung cc trang trong website nhm gip trang web ca bn tr nn thn thin hn vi cc b my tm kim.

    iu ny c ngha quan trng khi lm SEO v cc SE s nh gi cao trang web ca bn v gia tng v tr xp hng trn cc SE nu bn thc hin Onpage tt.

  • Mt Website tt cn ti u c bn cc vn sau : - Ti u th tiu . - Ti u th meta keywords. - Ti u th m t. - Ti u ha cc th heading. - Ti u SEO Friendly (ng dn thn thin) - Ti u hnh nh. - Ti u mt t kha (keywords density). - Xy dng sitemap cho website. - Ti u ha v cu trc lin kt ni b. - Ti u tc ti trang . 2. Cc tiu ch v tn min. Cch la chn tn min trong Seo Tiu ch 1: Cng ngn cng tt Mc d mt tn min ngn th rt kh ng k hin nay ( tt c tn min .com,.net,.org c t hn 4 k t u c ng k ht ), nhng tr khi bn mun tn min l tn y ca cng ty bn, bn nn chn tn min ngn nht c th c ( msn.com, hpc.com, ...). Tn min ngn th d nh, d g a ch, v d dng khi cn thit k nhn hiu, logo... Tiu ch 2: Tn min cha t kha (Domain Keyword) - daotaoseo.com - hocketoan.com Tiu ch 3: D nh Bn s d dng nh cc tn nhu Art.com, Business.com... Bn cng c th nh nhng tn c bit nh Yahoo.com, Amazon.com hay Google.com. Nhng tn min c mt ngha t bit, v khi pht m giu m iu, d nghe, d c th s d nh hn. Nhng tn min ng nghnh th cng d nh ( Alibaba.com, Umbala.com,...). Tiu ch 4: Khng gy nhm ln Mt tn min tt phi khng tng t hoc d gy nhm ln vi tn min sn c. Nu tn min sn c l mt thng hiu c ng k, bn c th gp rc ri khi s dng tn min tng t. Mt kha cnh cn phi lu l tn min ca bn cn phi d c khi bn phi c tn min cho ai qua

  • in thoi. ng dng cc du gch ngang (-) trong tn min ca bn (tr khi bt buc), bi v rt d nhm ln khi c v v g cc tn min loi ny. VD: G7-group.com Tiu ch 5: Kh vit sai. Nu mi ngi c th vit sai ci g , h s vit sai! Tn min cng di v cng phc tp th cng nhiu kh nng b vit sai. Nu tn min ca doanh nghip bn di hoc rc ri, bn s mt i nhiu khch hng. Mt s k s li dng s nhm ln ca ngi truy cp khi g sai mt a ch ca ch n mt website khc. VD: hyundaicounty.com/ - Tn min d vit sai. Tiu ch 6: Tn min phi lin quan n tn hoc lnh vc hot ng ca doanh nghip bn V d: Cng ty hot ng trong lnh vc thit k ni tht thietkenoithat.com Tiu ch 7: Tn min phi xy dng da trn khch hng mc tiu Vi rt nhiu phn ui ca tn min hin nay, ngui s dng interrnet phn ln vn quen thuc vi nhng tn min .com, .net, .org. Nu khch hng mc tiu ca bn l ton cu, tn min .COM, .NET s c li cho bn. Nu bn mun nhn mnh doanh nghip bn mt quc gia, bn s xem xt c mt tn min quc gia ( .VN, .UK, .DE,...) v l s chn la ng n ca bn. 3. Domain Authority l g? Phng php tng ch s Domain Authority. 3.1. Domain Authority l g? - Domain Authority l mt ch s do SEOMOZ a ra xc nh uy tn ( trust) v mnh ca mt tn min hay mt website. - Khc vi PA (Page Authority) ch tnh cho mt trang web c th( webpage), Domain Authority c tnh cho ton b website. nh gi da trn 3 yu t: Tui i domain, mc ph bin tn min, kch thc website. 3.1.1. Domain Age Tui i domain. Tui i domain ngha l thi gian tnh t ngy khi to n thi im hin ti. Tui i domain cng cao th cc my tm kim cng tin tng v nh gi cao v tc ng tch cc n Domain Authority. 3.1.2. Domain Popularity Tnh ph bin ca domain c xc nh thng qua s lng backlink v cht lng backlink tr v website (C nhiu backlink t nhin) 3.1.3. Domain Size ( ln ca domain) Ni cho d hiu, th nu domain ca bn cng c nhiu trang c Google hay cc my tm kim khc index nhiu th Domain Authority ca bn cng c kh nng ci thin, iu ng ngha vi size ca domain bn cng tt hn. Thm mt yu t na, l nu bn cng c nhiu link tr n

  • website ca bn (inbound link) th n s tt hn ci thin domain size. M mun c nhiu inbound link, nhiu trang c index th khng c g khc ngoi vic to ni dung tht cht lng v a dng. 3.2. Phng php tng ch s Domain Authority. 3.2.1. Guest Blogging Vit blog cng sinh. Hnh thc vit bi trn cc Blog ni ting c nhiu ngi truy cp. Ch Blog cho php chn backlink dofollow tr v website ring ca mnh. Nng cao cht lng ca Backlink. 3.2.2. S dng Social Bookmarking Hnh thc gi bi (submit link) ln cc trang mng x hi: Facebook, Twiter, Tumblr 3.2.3.Tham gia cc Forum. Tham gia vit bi trn cc Forum (cho php chn link vo ch k hoc bi vit ) v tham gia tho lun vi mi ngi trn . 3.2.4. Xy dng lin kt ni b tht tt Cng thc: Ti u lin kt ni b -> ci thin Page Authority -> tc ng ln Domain Authority. 3.2.5.Cp nht ni dung thng xuyn 3.3. Cch kim tra Domain Authority Ci t addon Mozbar Trnh duyt firefox https://addons.mozilla.org/vi/firefox/tag/mozbar Trnh duyt chrome. https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp 4. K thut vit tiu v m t cho website. - di tiu chun: + Title < 65 k t. + Metadescription < 160 k t. - Cha t kha cn Seo, xut hin ti v tr u tin trong th tiu . - R rng, mang tnh miu t ni dung, sn phm dch v hay website. - Nn s dng ting vit c du. - Bao qut ht ni dung ca bi vit, website.

  • - S dng cc cm t c li cho khch hng: khuyn mi, gim gi, dch v tt, cht lng cao, chm sc tn tnh Nhng khng nn qu lm dng. - S dng cc t ng nhn mnh: Duy nht, s 1 - C cha cc t ng mang tnh cht hnh ng (Mua ngay, click ngay), Tn sn phm y - Thng p dng cho cc trang bn hng. - Cha tn thng hiu. - Hp dn, nhn pht bm lun. Cng thc vit Title cho sn phm kinh doanh online

    Cng thc vit Meta Description cho sn phm kinh doanh online

    5. K thut ti u ha hnh nh.

    1 - t tn file cha t kha.

    2 - S dng du gch di trong tn file.

  • VD: ten-hinh-anh

    3 - Kch thc hnh nh (ti thiu 320 pixel, ti a 1280 px).

    4 - nh dng t l: hnh vung hoc t l 4:3 hoc 16:10

    5 - S dng Alt v Title cha t kha cho hnh nh.

    6 - S dng text gn hnh nh cha t kha.

    7 - Ni dung hnh nh phi ph hp vi t kha.

    6. HTML v XML Sitemaps. K thut to sitemap XML.

    7.1. Sitemap l g? Sitemap l 1 s ca website gip cho ngi dng v Google d dng trong vic thc hin tm kim nhanh tm ra thng tin cn thit cng nh trong vic di chuyn thng qua cc ng link trn website ca bn. Nhim v ca sitemap l hng dn cho cc cng c tm kim thu thp thng tin ca website mt cch hiu qu v cp nht nhng thay i trn website ca bn. Sitemap c 2 loi: Sitemap cho ngi dng: Gip ngi dng d dng tm kim nhanh chuyn mc cn thit. Sitemap cho ngi dng c ui .html.

  • Sitemap cho Search Engine: (B my tm kim gi tt l SE) l ni m cc SE c u tin, t s i n cc link trong website ca bn, lc qu trnh index s nhanh hn bnh thng. Sitemap cho SE thng c ui l xml. 7.2. Cch To Sitemap. Bc 1: Vo a ch : http://www.xml-sitemaps.com - in domain cn to sitemap. - Chn thng s l daily, weekly... Change frequency - Ti Priority : bn c 2 la chn l t ng thit lp hoc thit lp bng tay. Chn Automatically Calculated Priority - Bm vo: Start - Ch chy xong, rt nhanh nu website bn n gin v t trang v ngc li.

  • Bc 2: Down 5 file: sitemap.xml, ror.xml, sitemap.html v urllist.txt v my: Bc 3: Upload ln root (ngang vi public.html, index.php , index.asp, index.html...) v verify sitemap. (*) Lu : S dng phn mm File Zilla upload. - Link dowload phn mm: https://filezilla-project.org/download.php

    8. Tm hiu v Rich Snippet. Ci t Rich Snippet & Authorship.

    8.1. Rich Snippets l g ? Rich Snippet l thng tin hin th trn kt qu tr v ca b my tm kim (Google, Yahoo, Bing, ) c th hin di dng Sao, hnh nh, xp hng nh gi nhm lm tng ni bt ca trang web. 8.2. Li ch ca Rich Snippets. - C thm nhiu thng tin trong kt qu tm kim, bn cnh: Tiu , Url, M t. - Tng ni bt ca website --> tng t l click vo website . - Tng tin tng ca khch hng vo website. Lm ni bt kt qu tm kim trn Google Tng t l CTR 8.3. Cc loi Rich Snippets. - Author Hin th ng link dn ti tc gi km theo nh c nhn v tn ca tc gi bi vit. Thng tin ny gip ngi dng xc nh c ai l ngi vit bi ny, v nu bn s dng Google Plus th c th cho php hin th nh avatar v link tr ti trang c nhn trn Google Plus. - Breadcrumbs Hin th link iu hng trong chuyn mc bi vit. Cng dng ca n l gip ngi tm kim hiu r bi vit nm trong chuyn mc no v cu trc lin kt dn ti n. - Event Hin th cc thng tin quan trng ca nhng s kin m bn ang t chc v ng n ln website. Cc thng tin ny bao gm tn event, thi gian din ra, thi gian kt thc, a im t chc event. - Organizations Hin th thng tin ca c quan, t chc s hu website. Cc thng tin ny bao gm tn t chc, a ch vn phng, s in thoi v ng dn ti website. - People Hin th ni lm vic v v tr lm vic ca mt c nhn no . - Products Nu bn l mt ngi bn hng trn mng th cng c th thm cc thng tin cn thit v sn phm ca mnh trn my tm kim nh gi tin, nh gi.

  • - Recipes y l thng tin th v dnh cho cc blog chuyn v m thc v dy nu n y. Tnh nng ny s hin th nhng thng tin quan trng ca mt bi vit chuyn v m thc nh thi gian hon thnh, lng calories c trong mn n v thng tin nh gi bi vit. - Review Hin th gi thnh sn phm v xp hng nh gi cho sn phm . Thch hp vi cc blog marketing hay affiliate. - Software Application Khi bn ng mt ng dng hay phn mm no ln website v mun hin th thng tin lin quan n ng dng ngoi kt qu tm kim th chng ta s s dng ci ny. N s hin th mt hnh nh tng trng cho ng dng, km theo l gi tin ca ng dng . - Facebook Share Mc nh khi tin hnh chia s mt lin kt no ln Facebook, lin kt s t ng hin th tiu , hnh nh v trch on gii thiu. Thng thng th chng ta khng th kim sot nhng thng tin ny hin th theo mun. Nhng gi y bn c th lm c iu vi Rich Snippets bao gm ty chnh tiu , trch on gii thiu v hnh nh i din vi Rich Snippets. Ci ny c gi theo 1 ci tn khc dnh ring cho n l Facebook Open Graph. 8.4. Hng dn hin th avatar trn my tm kim 8.4.1. Mc ch ca vic thit lp G