ONLINE COMMUNITIES marketing

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    08-May-2015

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How does online communites help marketers

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  • 1.#1. ?

2. Reddit.com ". 7000,20 ,120 , "( .) 3. ( )... 4. Report of National Surveys of Womens Childbearing Experiences Conducted October December 2012 and January April 2013 78% 69% 87% 77% Listening to Mothers III / New Mothers Speak Out 67% 67% 5. 6. 7. ":" "", SimilarWeb, - 19/03/2014,06:35, 8. #2. ? 9. 10. 2.5 11. 12. 13. 14. -13 15. 12 16. 17. #3. 18. 19. 20. 21. 22. 23. 24. -10.4 25. 22 68% 26. 80% 49% 27. 22 -22 28. #3.5. ? 29. The Bass diffusion model describes the process of how new products get adopted as an interaction between users and potential users. It has been described as one of the most famous empirical generalizations in marketing 30. = + 31. #4. ? 32. / . . ZMOT 33. . . 34. earned-owned media 35. 36. . : 37. () Share Paid EarnedOwned 38. #5. ? 39. ?....? 24/7 40. #6. ? 41. / 42. (): Share of talk SEO 43. ' ,' ' ' ,2008 -11%-44%. 44. , 45. . reddit 46. 5. 47. //// 48. Brand advocates() ...