Embed Size (px)
DESCRIPTION
How to increase customer engagement in audit and consulting services with infographics. Case of Baker Tilly Ukraine
Citation preview
Baker Tilly:
Baker Tilly Ukraine / B2B Infographics
How to increase customer engagement in audit and consulting services with infographics
Case of Baker Tilly Ukraine
WHY INFOGRAPHICS?
WIN CUSTOMER ATTENTION In the age of information overload and constant fight for customer attention Infographics become excellent way to engage customers and support brand. Here are few examples of Baker Tilly Ukraine campaign to promote its audit and consulting services. DRIVE BRAND RECOGNITION This campaign drive a lot of attention of prospects and customers and leads to strong brand recognition from Ukrainian media community.
Baker Tilly Ukraine / B2B Infographics
Baker Tilly Ukraine / B2B Infographics
GUIDE TO TRANSFER PRICING
click here for full version of this infographic
WHY IT WORKS:
a simple explanation for a
complex topic;
created in a ‘for Dummies’
style, keeping information
concise and clear;
easily understandable, not
overloaded with facts and
figures.
INFOGRAPHIC EXAMPLE №1
COMBINED AUDIENCE OF 20 000+ VISITORS
230+ SHARES ON FACEBOOK!
Baker Tilly Ukraine / B2B Infographics
COUNTRY TRADE BALANCE INFOGRAPHIC EXAMPLE №2
click here for full version of this infographic
WHY IT WORKS:
visually attractive content;
clear comparison of trade
balance and economic
relations with trade partners.
high engagement on
Facebook: 230+ shares
Baker Tilly Ukraine / B2B Infographics
WHY IT WORKS:
well-structured, easily
understandable content;
attractive, eye-catching
design.
click here for full version of this infographic
SUSTAINABILITY INFOGRAPHIC EXAMPLE №3
Baker Tilly Ukraine / B2B Infographics
GUIDE TO BAKER TILLY SERVICES
WHY IT WORKS:
a graphic explanation «How IFRS
can improve your business»
step-by-step guide of benefits IFRS
can deliver for business and it’s
capitalization.
click here for full version of this infographic
INFOGRAPHIC EXAMPLE №4
Baker Tilly Ukraine / B2B Infographics
INDUSTRY OVERVIEW
WHY IT WORKS:
a comprehensive industry
overview;
not overloaded with facts
and figures;
attractive branded design
was used for promoting
Industry Report.
Can be used as promo for an industry report
INFOGRAPHIC EXAMPLE №5
COAL INDUSTRY 2013
Output
click here for full version of this infographic
Baker Tilly Ukraine / B2B Infographics
GOVERNMENT BUDGET
WHY IT WORKS:
defines the most important
and interesting lines of state
budget ;
easily understandable;
attractive branded design.
INFOGRAPHIC EXAMPLE №6
UKRAINE GOVERNMENT BUDGET 2014
click here for full version of this infographic
COMBINED AUDIENCE OF 50 000+ VISITORS
400+ SHARES ON FACEBOOK!
TOP LEAD 51 Vorovskogo St, office 2,
Kyiv, Ukraine e-mail: [email protected]
Thank you!
Baker Tilly Ukraine / B2B Infographics
