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Passionate

Blogger

Digital

Nomad

Innovator -

Social Content

& Design

Driven by

Client

Satisfaction

Clients Serviced Events

● Singtel

● Singpost

● Bill & Melinda Gates Foundation

● Click Asia Summit

● Web Summit

● SXSW

For a Quick Chat with Kavita:

www.event2mobile.com

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econtent@event2mobile.com

Twitter: @write2kavita

There are many reasons for

lack of engagement with

delegates at an event...

Some of the obvious ones are:

1. Not enough marketing outreach of speakers and

agenda

2. Limited opportunities for engagement at the event

itself

3. One way communication by speaker to attendees

4. Nothing new when compared to the previous event

5. No clear outcomes defined for the busy attendee

Will I make any interesting

connections?

Agenda looks like

last years

! ho hum!

Importance of ‘Flow Experience’

To create audience engagement, it is important to create ‘flow

experience’. It is defined as

“the state in which people are so involved in an activity that

nothing else seems to matter; the experience itself is so

enjoyable that people will do it even at great cost, for the sheer

sake of doing it.”

Mihaly Csikszentmihalyi, distinguished Professor in

Psychology defined this concept.

Grab attention with games,

quizzes & interesting

activities

Give chance for seamless

networking among

delegates

Allow attendees to be an

active participant in sessions

How to create “Flow Experience” at Events

Pre-event marketing can set the tone

Digitally Connect to the Audience

Event apps gives the flexibility to the attendees

to get event details easily, create personalized

itinerary and network.

Build up the buzz around the event through

regular content sharing in social media platforms

like Facebook, Twitter, Linkedin etc.

Mobile App for Pre Event Marketing

1. Launch Mobile app about 6 weeks before the event

2. Enable attendees to get all event related info at one

place including speakers’ bio, exhibitor details

3. Use EDM to not just send sponsors’ info, but also pre-

event networking and meeting set up with delegates

Educate Delegates in Interactive Manner

1. Give the busy attendees the chance to make

personalised schedule, check speaker bio & other

details while on the move

2. Gamify the app to encourage users to do more

3. Push notifications for reminders, new updates

Technology can help you to drive more

audience participation and generate higher

revenue at your event.

Technology to Increase Audience Engagement

Event Apps Social Media Connect

The following technologies can help to enhance audience engagement:

Event apps let audience to get information

quickly, network with others and enjoy

gamification.

Integration with social media on the event app

allow attendees to log in through the social

media profile & share content.

Technology to Increase Audience Engagement

The following technologies can help to enhance audience engagement:

QR Codes iBeacons

QR codes are machine readable codes for

storing information. These can be used for

various activities at events while event apps can

be used to scan them.

Beacons are small, smart objects that can be put

on the walls of event venue. They send out

bluetooth signals which app in the smartphone can

capture & give information to the attendee.

So How Do Attendees Use an Event app ?

Download the Event App Create Profile Learn Event Details via the App

Share Content on Social

Media through Event App Receive info from iBeacons on

the event app at venue

Exchange business cards & participate

in games using QR Codes

Do something new to interest the delegates

Customise, Personalise, Be Creative

1. Leverage mobile app analytics of the past events to increase the

activities that were popular

2. Be thematic in your mobile and digital communication with the

delegates to have better recall

3. Customise the event app for a wow experience like share great content

on the app, use the photo wall for some fun

4. Gamify learning or just have a cool slot machine interface if having

lucky draws etc ! ( Only possible with apps such as E2M that offer a

high level of customization)

5. Welcome users to the event with the use of QR code check ins

Get communication flowing both ways

Two Way Communication is easy-peasy with an app

Instant polls or surveys to get

real-time feedback.

Passive listening is exhaustive . Interactivity is simulating. Take your pick on what your event should

be doing !

Q&A during Sessions

Allow audience to ask questions to

speakers live!

Instant Polls/Surveys

Activities to Draw Audience Interest

Give timely updates of event activities and share content of sessions through

app CMS.

Promote networking through event app. In Event2Mobile app, attendees are

auto-matched based on their personal preferences to make effective

networking.

Networking

Timely Updates

Activities to Draw Audience Interest

Allow attendees to upload photos and share with other delegates. Event2Mobile

app has the Photo Wall feature enabling attendees to upload photos which in

turn can be shown on giant screen present at event venue.

Social Media Integration

Photo Uploads

Social media integration allowing attendees to share information/photos.

Automate Lead Generation

1. Capture leads at the trade show with no additional purchase or

rental of hardware

2. Go green! Reduce printed materials at booths

3. Make newbies expert sales team members as well with full digital

catalogue including video

4. Immediate follow up done to create maximum impact

5. Real-time lead generation tracking

6. No cost to event organisers & nominal fee from exhibitors

Use of QR Codes in Events

1. Promotion and networking

2. Used for gamification like treasure hunt or collection

games

3. Dissemination of information and card exchange

4. Mobile e-commerce purchases

5. Event2Mobile app has the feature to scan QR codes

and business card exchange using QR codes

Gamification can change the event experience completely

1. Gamification can boost active participation

2. Arrange games for better attendance

3. Help in knowledge retention and lengthen attention spans

4. Leaderboard appeals to competitive nature of people

5. Incentives not always have to be financial; it could be giving

any privileges or access

iBeaconsTM Integration

1. Hyperlocal attendee behaviour analytics

2. In-depth floor analytics

3. Automated tracking

4. Push notifications, surveys & ratings

5. Promotion and advertisement

6. Gamification

7. Mobile app necessary for implementing iBeacons at

events

So, what happens after the event ?

Keep Up the Momentum

1. Thank attendees through personalised mail

2. Ask for feedback

3. Share videos and photos of the event

4. Remain active in social media and build communities

5. Let people network, even after the event is over

6. Send mobile updates and push notifications

Event2Mobile Success Stories...

The leading software company wanted an interactive mobile solution for their

Defy convention 2013.

So E2M provided VMWare with a quick rollout:

1. Both iPhone and Android platform support

2. Custom made CMS

3. Flash based interface in the CMS

4. Photo wall sharing of user-generated photos

5. Options to add filter and captions to photos

VMWare

Bill & Melinda Gates Foundation required mobile solution for their Grand

Challenges Annual Meeting 2014.

So E2M provided them a customised app with:

1. Social media integration

2. News and updates when changes are made to an

ongoing event

3. Personalised itinerary

4. Live Q&A for presenter/conference

Bill & Melinda Gates Foundation

SingTel wanted a mobile app that could facilitate transfer of information

and interaction between the organiser, exhibitor and attendees for their

FMCC Event.

E2M provided a solution which:

1. Allowed Exhibitors to generate leads easily

2. Tracked attendance via QR code scanning

3. Took inputs from delegates and exhibitors through surveys

4. Photo wall sharing of user-generated photos

5. Had user-friendly floor plans

SingTel

SIN

GA

PO

RE

2 Kallang Avenue,

CT Hub 07-32

Singapore 339407

Phone: +65 8499 7403

Fax: +65 6491 5051

NE

W Y

OR

K 22 Cortlandt Street, Suite 1635

New York, NY 10007

USA

Phone: +1 917 546 0886 /

+1 917 373 3950

Fax: +1.866.497.4933

LO

ND

ON

1 Royal Exchange Avenue

London

EC3V 3LT, UK

Phone: +44 (0) 845 123 2592 /

+47 (0) 465 77716

Fax: +44 (0) 870 751 5124

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