As marketers, we are always on the lookout for innovative ways to drive sales, increase awareness and improve the customer experience. Whether it’s building brand loyalty or creating more valuable customer relationships, our goals remain the same. Marketing Engagement Create a customer satisfaction loop Joe sent an email to his customers that offered a $5 Prepaid Award Card for completing a survey. Not only did the incentive motivate more customers to complete the survey, lots of them made additional purchases from Joe’s company as a result of being more engaged! Identify the “cream of the crop” Joe got together with his data team to look at common characteristics and purchasing behavior of his customers. Now Joe knows the best time of year to send his newsletter, who should get discount offers, and which customers are his most valuable. He sends prepaid cards to show appreciation and encourage continued patronage. Recognize and reward Joe consulted with his VP of Sales to help create an employee incentive program. In the past six months, they’ve given out prepaid cards for “spot” awards, along with meeting or exceeding sales goals. Productivity has gone up and there’s a buzz in the office! Get feedback and build repeat business Keep your brand top of mind Every good marketer knows that customers enjoy expressing their opinions. Online or over the phone, customers want their voices to be heard. We’re always looking for ways to increase brand recognition and develop positive brand awareness, to improve the chances of customer engagement. Thank your top customers We’re always looking for ways to keep our client’s brand top of mind, improving the chances of customer engagement – and seeing is believing. Saying thank you is one of the easiest ways we can help keep customers happy, engaged, and ready to make that next purchase. Employees are where any organization’s rubber meets the road. Recognizing and rewarding employee efforts can go a long way. Reward Brand Loyalty Value 1 2 3 Recognize the most important people 4 Example: Joe, Marketing Manager Get your clients and their customers engaged! Prepaid Award Cards can help your marketing goals and your business. For more information on Prepaid Award Cards, visit smartoneprepaid.com. Recognize customer milestones Joe tracked purchase milestones within his customer database. He rewarded customers with Prepaid Award Cards for their loyalty once they reached an anniversary or spending threshold. By putting his company logo on the cards, Joe was able to remind customers of his company each time they used their award card. 60-70% 1 The probability of selling again to an existing customer is 61% of buyers spend 7 months or more planning a major purchase 2 89% of employees who are recognized feel more “appreciated” at their job 4 20% of your customer base 3 Identify the top Sources: 1 http://www.linkedin.com/today/post/article/20130604134550-284615-15-statistics-that-should-change-the-business-world-but-haven-t 2 http://www.findmorebuyers.com/page.cfm/11 3 According to 80/20 rule - Pareto Principle 4 http://smallbiztrends.com/2012/08/employee-recognition-programs.html A “rising star” in the marketer’s toolkit is the Prepaid Award Card. Did you know that entire engagement programs can be developed around this handy resource? Check out some ways our client example, Joe, uses Prepaid Cards for marketing campaigns to get his customers engaged with his business and brand.

Marketing Initiatives to Increase Customer Engagement

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Offering incentives are a great complement to your marketing strategy and can help you achieve your goals to increase sales, boost brand recognition, and generate customer engagement.

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Page 1: Marketing Initiatives to Increase Customer Engagement

As marketers, we are always on the lookout for innovative ways to drive sales, increase awareness and improve the customer experience.

Whether it’s building brand loyalty or creating more valuable customer relationships, our goals remain the same.

Marketing Engagement

Create a customer satisfaction loop Joe sent an email to his customers that offered a $5 Prepaid Award Card for completing a survey.

Not only did the incentive motivate more customers to complete the survey, lots of them made additional purchases from Joe’s company as a result of being more engaged!

Identify the “cream of the crop”

Joe got together with his data team to look at common characteristics and purchasing behavior of his customers.

Now Joe knows the best time of year to send his newsletter, who should get discount offers, and which customers are his most valuable. He sends prepaid cards to show appreciation and encourage continued patronage.

Recognize and reward

Joe consulted with his VP of Sales to help create an employee incentive program.

In the past six months, they’ve given out prepaid cards for “spot” awards, along with meeting or exceeding sales goals. Productivity has gone up and there’s a buzz in the office!

Get feedback and build repeat business

Keep your brand top of mind

Every good marketer knows that customers enjoy expressing their opinions. Online or over the phone, customers want their voices to be heard.

We’re always looking for ways to increase brand recognition and develop positive brand awareness, to improve the chances of customer engagement.

Thank your top customersWe’re always looking for ways to keep our client’s brand top of mind, improving the chances of customer engagement – and seeing is believing.

Saying thank you is one of the easiest ways we can help keep customers happy, engaged, and ready to make that next purchase.

Employees are where any organization’s rubber meets the road. Recognizing and rewarding employee efforts can go a long way.

Reward

BrandLoyalty

Value

Recognize the most important people4

Example: Joe, Marketing Manager

Get your clients and their customers engaged! Prepaid Award Cards can help your marketing goals and your business.

For more information on Prepaid Award Cards, visit smartoneprepaid.com.

Recognize customer milestones

Joe tracked purchase milestones within his customer database. He rewarded customers with Prepaid Award Cards for their loyalty once they reached an anniversary or spending threshold.

By putting his company logo on the cards, Joe was able to remind customers of his company each time they used their award card.

60-70%1

The probability of selling again to an existing customer is

61%of buyers spend 7 months or more planning a major purchase2

89%of employees who are recognized feel more “appreciated” at their job4

20%of your customer base3

Identify the top

Sources:1 http://www.linkedin.com/today/post/article/20130604134550-284615-15-statistics-that-should-change-the-business-world-but-haven-t2 http://www.findmorebuyers.com/page.cfm/113 According to 80/20 rule - Pareto Principle4 http://smallbiztrends.com/2012/08/employee-recognition-programs.html

A “rising star” in the marketer’s toolkit is the Prepaid Award Card.

Did you know that entire engagement programs can be developed around this handy resource? Check out some ways our client example, Joe, uses Prepaid Cards for marketing campaigns to get his customers engaged with his business and brand.