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How To Manage Your Online Reputation

How To Manage Your Online Reputation

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Your reputation online can either make or break your business. It's a double-edged sword but managing your reputation online shouldn't not be a terrifying prospect. Here, we'll discuss a three-step approach on how you can effective manage your online reputation.

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Page 1: How To Manage Your Online Reputation

How To Manage Your Online Reputation

Page 2: How To Manage Your Online Reputation

Now That Your Business is

Online…

The Whole World Is Listening

Page 3: How To Manage Your Online Reputation

Two Possible Outcomes

People could love you or

your business and you share things online with others

People could find fault with you or

your business and share things

online with others

Page 4: How To Manage Your Online Reputation

Does that seem like a terrifying prospect?

Page 5: How To Manage Your Online Reputation

It doesn’t have to!

Page 6: How To Manage Your Online Reputation

New Skills You Have To Learn

• Monitoring online conversations

• Engaging customers and audiences

• Promoting the right information

• Managing both positive and negative customer feedback

Page 7: How To Manage Your Online Reputation

When you can build a reputation that customers can trust, you have the

potential to really grow your business faster!

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Your Guide To Online Reputation Management

Page 9: How To Manage Your Online Reputation

Claim Your Vanity URLs

• Start by claiming your vanity URLs for your websites and social network sites

• Vanity URLs are used for the sole purpose of expressing your site’s individuality

• Instead of this: http://www.facebook.com/profile/view?

id=84756289&local=enUStrk=tyah it should look like this http://www.facebook.com/seriouslysimplemarketing

Page 10: How To Manage Your Online Reputation

Tune In

• You have to start listening to what people are saying about you on the Internet

• A simple Google search on your name or brand can get you started

• Google Alerts are better!

• Explore local search sites such as Yelp, Yahoo! Local, TripAdvisor, etc. for customer feedback

Page 11: How To Manage Your Online Reputation

Manage Your Online Responses

• Think about your response

• Reply to as many reviews as you can

• Always thank people who give you positive reviews

• For negative reviews you have 2 options…

• Remember “negative” review aren’t always a bad thing.

Page 12: How To Manage Your Online Reputation

Your Seriously Simple Marketing Hack

1. Go to www.google.com/alerts

2. Type in your brand or product name

3. Set the details you need to create the alert for your brand