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Personal Branding &Online ReputationBrent Swisher
Brent SwisherWho am I and why should you care?
Owner , The Web Counts, LLC-Online Reputation Company-Specializes in Personal Websites
www.BrentSwisher.com
Personal Branding vs. Online Reputation
Personal Branding How you are perceived as a person What people think when they see you
Online reputation How you are perceived Online What people see when they search for
you on the web
What is Online Reputation?
What people think of you - your values, skills, and attitude, based on what they find about you online.
What is Online Reputation?
It’s a composite picture from many sources
Map via xkcd.com
Why is it Important?
79% of HR professionals and recruiters research candidates online
50% are required to do so by their company
34% have rejected candidates based on what they have found
79% Research Online
How to Manage Your Reputation
Four Steps to Success
Awareness
Content Creation
Personal Websites
Domain name Content
Resume Biography Picture Examples Contact Information
Design Tips
Attorney At Law
Web Developer
Graphic Designer
Complete the entire Profile How do you get content as a student?
Recommendations Who, how, and when.
Summary Who you are, What you do, What you
want, and How you can help.
Facebook And Twitter
Privacy, Privacy, Privacy! But…..
Profile Pictures Stay current
▪ News Changes Be careful who you share/tweet
Blogging
Doesn’t have to be a “professional” blog, but it should be professional. Writing style Grammar How to handle
Political/Personal/Religious views Has to be a passion
Common Issues
*Photos via flickr (jeffwilcox, hughelectronic, subcess)
Monitoring
Monitor changes to your online reputation on an ongoing basis
Maintenance
Set a schedule Monthly Yearly Big Changes
The Bad News….Nobody Cares
Include url: resume cover letter email signature social media comments
Tell your friends/family Business cards
Free at vistaprint
Online Reputation Tips
Online Reputation Success
Questions?
Blog: www.TheWebCounts.com/blog Facebook:
ww.facebook.com/TheWebCounts Twitter: @TheWebCounts Email: [email protected]
Thanks for your time!Get Tips, Ask Questions, and More:
Useful Tools
Google Alerts www.google.com/alerts
Name Check http://namechk.com/
Career Services www.gvsu.edu/careers
Personal Websites www.thewebcounts.com www.wix.com www.wordpress.com
Social Media News www.mashable.com
