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Me and My Web Shadow: How to Manage Your Reputation Online
WOMMA Webinar – 15 September 2010
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been thinking about this for a while
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http://bit.ly/8h04u
web scale
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an expanding sphere
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Image: Bestario http://goo.gl/SWZq
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Image (cc) dominik99
disrupt / absorb
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it’s reached our relationships
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how we think
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Image: (cc) gingiber http://goo.gl/2MM8
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Image: Bestario.org
how we organize ourselves
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my PR advice started applying to my friends and family
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1010
so, 60,000 words later...
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three things
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http://goo.gl/oR8L
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i what’s at stake? ii business view of social web. iii 8 rules.
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http://goo.gl/oR8L
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i what’s at stake?
http://goo.gl/oR8L
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individuals.
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http://goo.gl/oR8L
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individuals. business.
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http://goo.gl/oR8L
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individuals. business. society.
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http://goo.gl/oR8L
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What you know or
don't know about
how networks work
can influence how
much freedom,
wealth and
participation you and
your children will
have in the rest of
this century.@hrheingold
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ii business view of social web.
Image: http://fr.linkfluence.net/
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hard-nosed business version
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http://goo.gl/J2eqhttp://goo.gl/J2eq
“...this is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.”
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STOP
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Strategic Tactical
Organizational Personal
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StrategicHow will the social web affect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be?
Tactical
Organizational Personal
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Strategic TacticalHow will the tactics of our brand
marketing change? What will happen to the structure of campaigns, the mix of
media, our relationships with media and agency partners?
Organizational Personal
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Strategic Tactical
OrganizationalOur organization, including our employees and suppliers, has evolved to meet the demands of a media and marketing environment that is changing rapidly. Will the divisions and structures we have now need to change? How will communications, governance and collaboration alter? Personal
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Strategic Tactical
Organizational
PersonalWhat will this mean for us at a personal level? What skills and ways of working will need to be considered? Will the nature of our peoples’ work, of work itself, be altered?
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Source: http://tweetstats.com
literacy
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social web
literacy = social
superpowers
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serendipity
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iii 8 rules.
1. Check your web shadow.
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2. Be the best / first source of information
about you.
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3. Understand your networks.
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4. Be present.
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5. Be useful.
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6. Public/ private.
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7. You are always on the record.
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8. Get a thicker skin
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STOP
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shiny things
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iCrossing: Say What?
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www.icrossing.com/research43
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meandmywebshadow.com
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Email: [email protected]
Sites: www.icrossing.co.uk / www.icrossing.com
Blogs: connect.icrossing.co.uk / www.antonymayfield.com / greatfinds.icrossing.com
Twitter: @amayfield / @icrossing_uk / @icrossing
Thank you
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