MASTER DEALER PROGRAM

We are committed to:

1 Manufacturing our products and creating jobs in the USA

2 The health and well-being of our employees

3 Raising the overall standards of the outdoor LED lighting industry

4 Putting the interests and fi nancial goals of our dealers at the center of everything we do

We have introduced two strategic tools that will change the way you do business and give you signifi cantly more control over the markets you serve.

The two tools are:

1 An eStore with:

a. Your business brand and contact information

b. Garden Light LED inventory

c. Your customer testimonials and photos

2 A comprehensive digital marketing platform that includes:

a. A proprietary digital marketing platform created to drive dealer sales

b. An intelligent combination of digital marketing software and dedicated marketing services

c. A single source solution to generate sales and grow your dealership

d. No other marketing solution, service or software does everything that the GLLED marketing platform does

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Garden Light LED has recently introduced

a revolutionary marketing platform for

the outdoor LED lighting industry that

will change the way our family of dealers

grows their businesses.

We have transformed ourselves from a

business that simply makes and sells a

desirable product to an organization with

the higher purpose of improving the lives

of our dealers and their families.

Network of Dealer eStores

So what is an eStore you might ask? We have developed a website for you that has your brand, your location information and our inventory for local customers to view. This website is IN ADDITION TO and intended to enhance your current website and web presence. It will also have photos of your best Garden Light LED installations along with customer testimonials. Here are some interesting facts about your eStore.

1 It will be mobile friendly for smart phones and tablets

2 A second website for your business will give your web presence a big boost

3 Our experts will work diligently to get your eStore at the top of the search results for outdoor LED lighting

4 The site will have both your brand and Garden Light’s brand

5 It will be integrated with your social media websites as well as local search listing results

6 With the Garden Light Master Dealer badge on your website, more visitors will turn into sales!

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Summary Explanation of the Digital

Marketing PlatformThe digital marketing platform is a grouping of 6 very powerful tools designed to help our

family of dealers signifi cantly grow their business in their local markets.

1. Online Reputation 2. Social Media

3. Search Engine Optimization4. Directory Listings

5. Market and Business Data Dashboard6. Customer Relationship

Management (CRM)

1 Online Reputation

a. Allows you to monitor, manage and market your online reputation

b. Get more sales by increasing trust

c. Get full control over your listing,content and brand online

d. Expose your business and brand across Google, Yahoo and Bing

e. With our reputation system, managing your reputation is easy

3 Search Engine Optimization

a. Search engine optimization is the process of improving the ranking of your web pages on search engines such as Google, Yahoo and Bing versus your competition.

b. Each dealer’s “web store” will be optimized for specifi c keywords along with their location information (keyword examples are LED lighting, outdoor LED lighting and Landscape lighting)

c. SEO will give you high visibility and ranking, more traffi c to your website and a higher probability of receiving new leads and booking appointments for demonstrations

4 Directory Listings

a. Manage your company name, address and phone number (NAP) listings on 300+ websites, directories, and data aggregators.

b. This listing solution enables you to push the most current and consistent contact and location information for your business

2 Social Media

a. Grows your local fan base

b. Is a source for real-time leads

c. Share relevant content across Facebook and Twitter with the push of a button

d. Schedule a post; then set-it-and-forget-it

e. Monitor changes in Facebook and Twitter

f. Track growth across channels from a single dashboard

g. Start conversations with customers and offer incentives to buy

h. Post to multiple social channels

6 Customer Relationship Management (CRM)

a. Manages the leads and prospects that the marketing platform generates

b. Leads will fi lter directly into the CRM tool

c. Turns more leads into long-term customers

d. Guides your interactions with new prospects and leads

e. Stores the important data about a customer’s history with the dealer

f. Helps to establish, maintain and improve business relationships with customers

5 Market and Business Data Dashboard

a. An information management tool to help you run your business

b. We capture and show your performance data in simple and accessible reports that keep you informed, motivated and data-driven.

c. Displays your most important business data in real-time

d. You will easily see what’s working and what is not at a glance

e. You can celebrate wins, fi x roadblocks and respond faster when changes happen in your business and market area

Detailed Explanation of Digital Marketing Platform

Garden Light LED has been working on your eStore and digital marketing platform for almost two years. It is not a commitment that we take lightly. We have put signifi cant time and money into developing these tools to effectively grow your business.

It is only through the growth of our dealers that Garden Light LED will be able to grow its business and create more jobs right here in the USA. Therefore, all of our marketing initiatives, business development efforts and technology acquisitions completely focus on growing the sales volume and market share of our dealers. This is how Garden Light LED has been successful since its inception and how it will be successful in the future.

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A Fixture For Life

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Master Dealer Benefi ts

• Right to sell and install a very high quality and dependable LED product

• Product training certifi cation• Excellent technical and warranty support• Specialized access to engineers for technical support• Sophisticated branding and marketing materials • Intelligent online order entry• Logo merchandise store• Special pricing bundles • Product and specifi cation sheet downloads• Photometrics and IES reports• Comprehensive business development and

marketing support

• Formalized training and certifi cation support

• Personalized co-branded website and eStore

• Dealer Platform on-boarding and training

• Geo-targeted digital marketing

• Real-time lead generation and reporting

• KPI results dashboard

• Social presence and reputation management

• Online directory listing standardization

Ongoing Master Dealer Requirements

• Complete application• Meet eligibility requirements• Comprehensive product and installation training

• Sign Master Dealer Agreement• Submit 12-month rolling forecast• Yearly Dealer Congress attendance• Serve on a Master Dealer committee• Respond to sales leads within one business day• Comply with GLLED product presentation

requirements• Comply with GLLED product installation

requirements

• About Us• Data Dashboard• Home Page• Product page• Products• Reviews Dashboard• Reviews Website• Services• Social Media Dashboard

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A Fixture For Life

Garden Light LED | 6112 Benjamin Road, Tampa, FL 33634 | gardenlightled.com