Marketing Small Businesseswith Facebook

Introduction

• Do you have a Facebook business page?

• If not, you’re missing out on a huge marketing opportunity

• Don’t give your competitors an easy advantage

Creating a Business Facebook Page

• Facebook changes the way people do business

• Creating a page only takes five minutes

• Maintaining it can be a little tougher

Before You Begin

• You don’t need much to get started

• Facebook pages are free to businesses

• Do not promote your business on your personal profile page

Before You Begin

• Make sure you have two general photos in mind

• Have a vision, theme, or idea for your page

• Make it easier to create your page > know what you want to do with it

Core Framework

• Visit facebook.com/pages > “Create Page”

• Select your cover photo > one of the main benefits of Facebook Pages’ new format

• Select a profile picture > e.g. business logo

Core Framework

• Fill in the About section > explain what your business does, include a link to your website

• Organize apps > choose which apps are found first

• Set milestones > use to show major events for your company

Core Framework

• Star, Hide and Pin > take control over what’s shown, and how long it’s shown for

• Tour around the Admin Panel > reply to comments, make changes, create ads, etc.

• Enable messages > customers can contact you about issues and concerns, privately

Core Framework

• Managing the Activity Log

– View, manage, organize your hidden and public posts

– Sort stories by comments, posts, and pictures

Best Business Practices

• Best times to post are when people aren’t typically at work

• Posting one or two times a day increases user engagement

• The shorter the post, the sweeter it is

Best Business Practices

• Ask questions!

• Make them fill in the blank!

• Know your keywords and how to use them

• Keep it simple

Using a Marketing Consultant

• Ask the right questions

– How long have you been using Facebook, and why?

– What do you use your personal Facebook page for?

– What is your social media background?

Using a Marketing Consultant

• Ask the right questions

– Do I need to be on Facebook and every other site?

– How do you measure your results for your own page?

– What exact results can you promise me?

Using a Marketing Consultant

• Ask the right questions

– Can I cut out my offline marketing now that I’m on Facebook?

– How much will it cost to set up my Facebook page?

– Have your written online content before?

Using a Marketing Consultant

• Ask the right questions

– Will this fix the problems my business is having?

No!Any consultant telling you otherwise isn’t interested in

genuinely helping you

Conclusion

• Create an account and get started!

• Tap into the huge potential lying within Facebook

Get Started Now

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