Ways to Rapidly Grow Your Facebook

Fan Base with Legitimate, Targeted Followers

Presentation By:

Amy Porterfield

Here’s What You’ll Learn • How to move your Profile friends over to your Page.

• How to attract your first 1,000 fans.

• The most effective Facebook ads to grow a legitimate

fan base.

• If you have less than 500 fans, Sponsored Ads are not

the best fit for you just yet. I’ll show you a different

option to grow your fan base with ad support.

Moving Friends to Fans

Link Your Page to Your Profile

Link Your Page to Your Profile

www.facebook.com/username

Add a Like Box Plug-in to Your Website

Post

Consistently

Consistency

always wins on

Facebook.

Post several different

types of content

throughout the day.

questions

Let’s Talk Facebook

LIKE ADS

Sponsored Like Ads

Sponsored Like Ads

The OLD Sponsored Like Ad

Who Sees Your

Sponsored

Like Ads?

Don’t Have

500 Fans Yet?

Fan Growth Like Ads

Fan Growth Like Ads

Fan Growth Like Ads

Page Post Like Ads (Target Non-Fans))

Fan Targeting

Target Similar Facebook Pages

News Feed Ads

Reminders When

Marketing on Facebook

to Non-Fans

Your Facebook ads

should always blend.

Respect the News Feed: A brand’s

Suggested Post is occupying a valuable

piece of News Feed real estate.

When reaching a larger audience, for most

of the users that see your Sponsored Posts,

it will be their first introduction to your

brand. It’s a lot like cold marketing.

Make a good first impression.

Practice word economy. People on

Facebook are multi-tasking every minute,

so be concise, get to the point quickly and

create interest and a sense of value.

How to Create a Facebook Contest

That Will Grow Your

Fan Base & Your Email List

Faster Than the Average Contest

Why a

Contest?

www.contestdomination.com

Case Study: Mixergy, Andrew Warner

Interviews top entrepreneurs and has

published over 800 interviews

At the time of his contest he was selling

premium memberships for his site.

His goal was to attract more leads with the

plan to sell more memberships.

He had a marketing-phobic audience.

Andrew’s Plan Give away 3 lifetime subscriptions to premium level

subscription program ($500 value)1 point for entry. 10

points for referrals.

He posted about the contest on his social sites and mailed

his current leads.

Bonus: Private Q&A with at least 1 referral. (People

wanted to know how he was doing the contest and why he

was doing it.)

The Results

5,527 contest entries

3,714 non-referral entries (his FB, Twitter

or email list)

1,813 social referral entries

1,147 new Twitter followers 678 new

Facebook likes

Case Study: Anthony Veltri, Complete

Newbie

Started from zero - no list at all

Wanted a local audience only

Focused on Facebook traffic to leads

Town of 56K, too small for Groupon to pay

attention to

Still big enough to corner

Ran contests for local gift cards of the businesses he

wanted to run daily deals for moving forward.

He curated the businesses’ existing coupons and deals

that they already offer in the local newspapers, etc.

Purchased FB ads to get exposure for the contest.

Targeted Corvalis only.

Anthony’s Plan

The Results

Generated over 2,300 Facebook Likes

Curated an email list of 2,100 and growing (only

56K in the town)

Average open rates of 40-45%

Average click rates of 18-25%

Local businesses immediately wanted ad space

because so many people were talking about

him online!

Quick Contest Tips

Decide on ONLY one goal. (Not social proof AND leads)

Connect your contest with your other social platforms. Use Pinterest,

Twitter, YouTube and Google+ to drive traffic to your FB Page contest.

Use Facebook Ads to drive traffic to it - at least in the beginning to get it

going.

When choosing a prize, make it relevant to your brand. (No iPads!)

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