The Power of the Growing Latino Market in

Rochester, Ny, Monroe County

Hispanic Buying Power in Monroe County$1.6 Billion

63,000 Latinos in Monroe County

Comprise 8 percent of the population

Latino-owned businesses account for 3 percent

U.S. Census Bureau

Established in 1968, Ibero is the only Latino human services agency in Rochester and the largest in NYS outside of NYC

Ibero engages individuals of all ethnic and socio-economic backgrounds

Ability to target consumers in two languages is unique to Rochester

Owns and operates the first and only local 24-hour Latin radio station President & CEO Hilda Rosario Escher announces

new station

Hispanic Buying Power in Monroe County$1.6 Billion

Educational Attainment: Remains the lowest in the state with less than 50% graduation

Labor Force: Since January 2015, the unemployment rate for men is 7% and women above the age of 20 ranges around 7.5%

Household income: on average, ranges between $18,301 to $20,559 due to lack of job opportunities as well as lack of education.

Home Ownership: Since 2014, less than 50% of the Hispanic community owned a home.

Center for Governmental Research

IBERO

Approximately 250 employees

Average age: 18-65 High school diploma-PhD Income range Ability to draw high profile

speakers to fundraisers

Upstate Latino Summit 2015U.S. Department of Commerce

William Ramos NYS Governor Andrew Cuomo

Average event attendance: 620

Average age: 25-65 College education-PhD $40,000-$100,000+ Diverse attendees who

work in government, healthcare, law, business, c-suite

IBERO Event Demographics

Photo of our 2015 scholars who were honored at our annual Gala

Flagship Latino agency with ties to national organizations

Affiliate of National Council on La Raza (NCLR)

Somos el Futuro, a nonpartisan, nonprofit committed to addressing the needs of the NYS Hispanic population

Credited Sources

James W. Maddison, Ed. D Democrat and Chronicle Fox News Latino Census Bureau