Hispanic market profiles 2011

Hispanic Market Pro!les 2011Top 20 Hispanic Markets

multicultural

System Name % Conc.

% of Hisp

HHs

/market System Name % Conc.

% of Hisp

HHs

/market

Time Warner/Los Feliz, CA 54.5% 6.6% TW/Norwalk-Whittier, CA 57.5% 2.8%

TW/Central Los Angeles, CA 44.2% 5.4% TW/Riverside, CA 37.7% 2.7%

TW/East San Fernando Valley, CA49.7% 5.0% TW/Central Orange County, CA 33.3% 2.6%

TW/Hollywood, CA 41.3% 4.9% Viamedia/Long Bch-N Org Verizon, CA28.2% 2.5%

TW/Hacienda Heights, CA 62.1% 4.5% Viamedia/N Inland Empire Verizon, CA37.6% 2.3%

DMA Stats TW/Downey-MidCities, CA 60.2% 4.3% TW/East Ventura, CA 39.9% 2.2%

Market Rank 1 Viamedia/San Gabriel Vlly Verizon, CA45.8% 3.6% Viamedia/S Inland Verizon, CA 27.0% 2.2%

Hispanic American TV HH 1,868,200 TW/San Pedro, CA 50.8% 3.5% TW/Alhambra, CA 38.3% 2.1%

% Mkt 14.2% TW/San Bernardino County, CA 50.5% 3.1% TW/Long Beach, CA 28.7% 1.9%

Hispanic American Pop P2+ 7,351,848 TW/South Orange County, CA 42.5% 3.1% TW/Torrance, CA 27.0% 1.8%

Median Age 27.3 TW/West San Fernando Valley, CA29.8% 2.9% TW/North Orange County, CA 24.2% 1.8%

Median Income $46,764 TW/Redlands, CA 39.6% 1.7%

HA Interconnect* Coverage Area TW/Chino-Corona-Diamond Bar, CA 32.4% 1.7%

Wired Cable Stats Covers 80% of Hispanic Americans in DMA TW/Huntington Beach, CA 20.4% 1.7%

Hispanic American HH 774,210 Other Cable TW/Ontario, CA 49.7% 1.6%

% Hispanic American DMA HH 40.9% No Cable

Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population in Coverage Area

Interactive TV - Via Remote Control

Geotargeting - Zoned within Market

Mobile Text Marketing

NCC Digital Online Network

VOD - Sponsorship & Long form

Promotions - Sweepstakes/Sponsorships

CNN en Espanol

Own Residence 112 ESPN Deportes

Professional or Manager 109 FOX Deportes

Some or More College 112 Galavision

Owns HDTV 110 Mun 2

Owns MP3 Player 108

Owns Smartphone 112

Owns Video Game System 109

Use Wireless/Cell Phone 103

Access Internet 108

HH Used Financial Planner (last yr) 123

Has/Use: Online Banking or Bill Paying 116

Network Program Name HA A25-54 RTG

ESPN NFL REGULAR SEASON L 2.80

USA NETWORK WWE ENTERTAINMENT 1.32

NFL NETWORK POSTGUN 1.19

NICK-AT-NITE SPONGEBOB 1.01

SPIKE TV UFC: MARQU VS OKAMI 1.01

ESPN SPORTSCENTER: L 0.78

NICKELODEON ICARLY MOVIE: STARTFANWAR 0.77

AMC WALKING DEAD 0.73

GALAVISION MLS FINAL 2010 0.74

GALAVISION SABIAS QUE... 0.71

SYFY WWE FRI NIGHT SMACKDOWN 0.70

GALAVISION CHESPIRITO 0.70

Source: Nielsen Npower Nov'10 Source: Scarborough Au09-Jy10 Source: US Census/Claritas

Reaching Hispanic American Consumers in Los Angeles

Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 169% more likely to watch GALA than the average Adult in Los Angeles. Spot Cable offers a variety of inherently local Advanced Advertising

opportunities to integrate with on-air media and reach Hispanic

Americans in this market:

Hispanic American Penetration in Coverage Area

Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable Nets

Source: Los Angeles, CA-PrizmAu09-Jy10 Scarborough

To Read: Among Los Angeles Hispanic Americans A18+, wired cable homes are 9% more

likely to be new car prospects.

Source: AMS/Cabletrack

Targeted Programming

Source: Los Angeles, CA-PrizmAu09-Jy10 Scarborough Source: Nielsen Npower Nov'10

Language Country of Origin

System Name % Conc.

% of Hisp

HHs

/market System Name % Conc.

% of Hisp

HHs

/market

Cablevision/Bronx, NY 47.3% 15.3% Cablevision/Brooklyn, NY 14.9% 7.3%

Time Warner/Queens, NY 21.3% 11.8% Time Warner/Brooklyn, NY 21.0% 3.6%

Time Warner/N. Manhattan, NY 31.2% 7.3% Viamedia/NY North Verizon, NY 28.3% 3.3%

Cablevision/Hudson County, NJ 42.8% 2.9%

Viamedia/NY City Verizon, NY 17.9% 2.6%

Time Warner/Southern Manhattan, NY 6.3% 2.0%

Viamedia/Union Verizon, NJ 23.9% 1.9%

Cablevision/Newark, NJ 28.4% 1.8%

Comcast/Union South, NJ 17.3% 1.6%

Cablevision/Passaic West, NJ 14.9% 1.6%

Cablevision/South Nassau, NY 9.8% 1.6%

DMA Stats Cablevision/Hauppauge, NY 11.0% 1.5%

Market Rank 2 Viamedia/New York, NY 17.6% 1.5%

Hispanic American TV HH 1,251,460 Cablevision/Bridgeport, CT 14.3% 1.4%

% Mkt 9.6% Viamedia/NJ North Verizon, NJ 18.1% 1.4%

Hispanic American Pop P2+ 4,062,027 Cablevision/Elizabeth, NJ 53.4% 1.4%

Median Age 31.1 Time Warner/Bergen, NJ-Mt. Vernon, NY20.1% 1.4%

Median Income $42,718 Cablevision/Paterson, NJ 49.8% 1.3%

HA Interconnect* Coverage Area Comcast/Jersey City, NJ 23.5% 1.3%

Wired Cable Stats Covers 80% of Hispanic Americans in DMA Cablevision/Yonkers, NY 24.8% 1.2%

Hispanic American HH 974,090 Other Cable Cablevision/Norwalk, CT 10.6% 1.2%

% Hispanic American DMA HH 76.3% No Cable Viamedia/NJ Central Verizon, NJ 12.7% 1.2%

Source: Nielsen Univ Est, Jan'11(DMA), Nov10(Cable); Claritas 2011; AMS/CableTrack * Includes all cable systems containing 80% of Hispanic American Population Cablevision/Bergen Central, NJ 11.9% 1.1% in Coverage Area







Targeted Insertable Nets

CNN en Espanol


Professional or Manager 101 Fox Sports Deportes


Owns HDTV 106 Gol TV

Owns MP3 Player 103 History En Espanol

Owns Smartphone 105 Mun2

Owns Video Game System 104 Noticias 1


Access Internet 102 Toon Disney En Espanol

HH Used Financial Planner (last yr) 106 MTV TR3S

Has/Use: Online Banking or Bill Paying 104 WAPA America













GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov'10 Source: Scarborough Se09-Au10 Source: US Census/Claritas

Reaching Hispanic American Consumers in New York

Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 409% more likely to watch GALA than the average Adult in New York Spot Cable offers a variety of inherently local Advanced Advertising

opportunities to integrate with on-air media and reach Hispanic Americans in this market:

Demographic & Consumer Profile HA HH Share of Viewing

Source: Nielsen Npower Nov'10

Targeted Programming Language Country of Origin

Source: New York, NY-Prizm Se09-Au10 Scarborough


To Read: Among New York Hispanic Americans A18+, wired cable homes are 14% more likely

to be new car prospects.


Canal Sur

Source: New York, NY-Prizm Se09-Au10 Scarborough


System Name % Conc.

% of Hisp

HHs

/market

Comcast/Miami, FL 62.0% 18.0%

Comcast/South West Dade, FL 60.5% 16.3%

Comcast/Doral-Hialeah, FL 88.9% 11.9%

Comcast/North Dade, FL 38.3% 8.6%

Comcast/Coral Gables, FL 77.0% 8.0%

DMA Stats Comcast/Miami Beach, FL 53.7% 8.0%

3 Comcast/South Dade, FL 78.8% 7.3%

666,230 Comcast/South Broward, FL 29.9% 4.7%

19.0%

1,880,660

Median Age 38.6

Median Income $45,127

HA Interconnect* Coverage AreaWired Cable Stats Covers 80% of Hispanic Americans in DMA

439,240 Other Cable

63.6% No Cable







CNN en Espanol


Professional or Manager 102 Miami Heat en Espanol

Some or More College 102 FOX Deportes

Owns HDTV 104 Galavision

Owns Smartphone 101 Gol TV

Owns Video Game System 101 Mun 2

Access Internet 101 Canal Sur

HH Used Financial Planner (last yr) 109 MTV Tr3s

Has/Use: Online Banking or Bill Paying 100 WAPA America















Market Rank

Hispanic American TV HH

% Hispanic American DMA HH

Language

Reaching Hispanic American Consumers in Miami

Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 79% more likely to watch GALA than the total A18+ population in Miami Spot Cable offers a variety of inherently local Advanced Advertising




% Mkt

Hispanic American Pop P2+

Hispanic American HH

Source: Miami, FL-Prizm Au09-Jy10 Scarborough

Country of Origin

Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable NetsTo Read: Among Miami Hispanic Americans A18+, wired cable homes are 5% more likely to

be new car prospects.

Source: Miami, FL-Prizm Au09-Jy10 Scarborough Source: Nielsen Npower Nov'10 Source: AMS/Cabletrack


System Name % Conc.

% of Hisp

HHs

/market

Comcast/North Houston, TX 44.7% 11.7%

Comcast/Pasadena, TX 52.3% 10.9%

Comcast/Pearland-Friendswood, TX 27.2% 9.1%

Showcase Cable/Houston, TX 29.9% 8.9%

Comcast/Baytown-Crosby-Highlands, TX35.7% 8.1%

DMA Stats Comcast/Humble-Atascocita, TX 33.7% 7.5%

Market Rank 4 Comcast/Galleria-Memorial, TX 33.2% 6.4%

Hispanic American TV HH 561,390 Comcast/Westchase, TX 22.9% 4.6%

% Mkt 4.4% Comcast/Sugar Land, TX 20.6% 4.5%

Hispanic American Pop P2+ 1,925,856 Comcast/Cypress, TX 18.0% 2.8%

Median Age 27.1 Comcast/Katy, TX 21.0% 2.8%

Median Income $40,651 Comcast/Inner Loop, TX 15.0% 2.7%


Hispanic American HH 273,500 Other Cable








ESPN Deportes

Own Residence 109 FOX Deportes

Professional or Manager 121 Galavision

Some or More College 108 Mun 2

Owns HDTV 117 MTV Tr3s

Owns MP3 Player 112

Owns Smartphone 121



Access Internet 108
















Source: Nielsen Npower Nov'10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas

Reaching Hispanic American Consumers in Houston

Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 273% more likely to watch AZAN) than the total A18+ population in Houston Spot Cable offers a variety of inherently local Advanced Advertising



Source: Houston, TX-Prizm Se09-Au10 Scarborough

Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable NetsTo Read: Among Houston Hispanic Americans A18+, wired cable homes are 18% more likely

to own a DVR.

Source: AMS/CabletrackSource: Houston, TX-Prizm Se09-Au10 Scarborough Source: Nielsen Npower Nov'10



System Name % Conc.

% of Hisp

HHs

/market

Time Warner/Dallas East-Mesquite, TX29.6% 11.9%

Time Warner/Dallas South-DeSoto, TX33.3% 11.6%

Time Warner/Dallas North-Carrollton, TX27.1% 10.5%

Time Warner/Ft. Worth - South , TX 21.1% 9.5%

Time Warner/Arlington-Grand Prairie, TX23.3% 8.7%

DMA Stats Time Warner/Ft. Worth - North, TX 20.7% 6.4%

Market Rank 5 Viamedia/Dallas SouthWest Verizon, TX22.5% 5.5%

Hispanic American TV HH 506,020 Time Warner/Irving-Coppell-Lewisvle, TX24.7% 4.7%

% Mkt 3.9% Time Warner/Richardson-Garland, TX20.4% 4.0%

Hispanic American Pop P2+ 1,749,681 Viamedia/Dallas SouthEast Verizon, TX19.1% 2.9%

Median Age 26.6 Viamedia/Dallas NorthWest Verizon, TX12.3% 2.8%

Median Income $41,100 Time Warner/McKinney-Allen-Frisco, TX11.3% 2.5%










CNN en Espanol **

Own Residence 105 ESPN Deportes **

Professional or Manager 105 Fox Sports Deportes **

Some or More College 115 Galavision **

Owns HDTV 119 Mun 2

Owns MP3 Player 114

Owns Smartphone 115



Access Internet 109
















Reaching Hispanic American Consumers in Dallas

Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A18+ in wired cable HHs are 19% more likely to watch NGC than the total A18+ population in Dallas Spot Cable offers a variety of inherently local Advanced Advertising



Source: Dallas, TX-Prizm Se09-Au10 Scarborough


Source: Nielsen Npower Nov'10Source: Dallas, TX-Prizm Se09-Au10 Scarborough


To Read: Among Dallas Hispanic Americans A18+, wired cable homes are 26% more likely to

own a DVR.


** Note: Also available on Time Warner Texas Select Statewide Opportunities



System Name % Conc.

% of Hisp

HHs

/market

Comcast/Chicago Southwest, IL 36.3% 14.4%

Comcast/Oak Park, IL 21.8% 9.1%

Comcast/Chicago Northwest, IL 24.8% 7.9%

Viamedia/Goldcoast, IL 18.5% 7.9%

Comcast/Chicago Central, IL 23.7% 7.7%

DMA Stats Comcast/Aurora-Naperville, IL 19.9% 4.7%

Market Rank 6 Comcast/Gurnee, IL 26.7% 3.9%

Hispanic American TV HH 492,170 Comcast/Joliet West, IL 15.0% 3.8%

% Mkt 3.8% Viamedia/Chicago Metro, IL 12.1% 3.7%

Hispanic American Pop P2+ 1,808,713 Comcast/City North, IL 9.3% 3.5%

Median Age 27.1 Comcast/Bloomingdale, IL 16.8% 2.8%

Median Income $49,451 Comcast/North Lake, IN 16.5% 2.5%

HA Interconnect* Coverage Area Comcast/Mt. Prospect, IL 11.3% 2.1%

Wired Cable Stats Covers 80% of Hispanic Americans in DMA Comcast/McHenry, IL 10.4% 2.0%

Hispanic American HH 247,660 Other Cable Comcast/Elgin, IL 27.4% 2.0%

% Hispanic American DMA HH 49.4% No Cable Comcast/South Suburban, IL 6.9% 1.8%







CNN en Espanol


Professional or Manager 111 Galavision

Some or More College 109 GOL TV

Owns HDTV 107 History En Espanol

Owns MP3 Player 108 Mun 2

Owns Smartphone 106 Si TV

Use Wireless/Cell Phone 106 MTV Tr3s

Access Internet 107
















Source: Nielsen Npower Nov'10 Source: Scarborough Se09-Au10 Source: US Census/Claritas

Reaching Hispanic American Consumers in Chicago

Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 29% more likely to watch Animal Planet than the total A18+ population in Chicago Spot Cable offers a variety of inherently local Advanced Advertising



To Read: Among Chicago Hispanic Americans A18+, wired cable homes are 18% more likely

to own an HDTV.



Source: Chicago, IL-Prizm Se09-Au10 Scarborough


Source: Nielsen Npower Nov'10Source: Chicago, IL-Prizm Se09-Au10 Scarborough



System Name % Conc.

% of Hisp

HHs

/market

Time Warner/South West, TX 73.8% 34.6%

Time Warner/North West, TX 49.4% 16.0%

Time Warner/East San Antonio, TX 43.9% 10.1%

Time Warner/North Central, TX 30.1% 8.7%

Time Warner/North East, TX 26.8% 8.5%

DMA Stats Suddenlink/Eagle Pass, TX 93.6% 3.6%

7

388,800

3.0%

1,183,891

Median Age 29.1



245,050 Other Cable

61.2% No Cable






FOX Deportes **

Own Residence 102 Galavision **

Professional or Manager 102 Mun 2

Some or More College 103

Owns HDTV 110

Owns MP3 Player 105

Owns Smartphone 103

Owns Video Game System 107 Other nets on TW Texas Select:

Use Wireless/Cell Phone 103 CNN en Espanol

Access Internet 104 ESPN Deportes


















Source: AMS/CabletrackSource: San Antonio, TX-Prizm Au09-Jy10 Scarborough Source: Nielsen Npower Nov'10

HA HH Share of ViewingDemographic & Consumer Profile



Spot Cable Networks to Reach Hispanic Americans

Targeted Programming Language

Reaching Hispanic American Consumers in San Antonio

Market Rank


% Mkt



Country of Origin

Advanced AdvertisingTo Read: Hispanic Americans A25-54 are 51% more likely to watch MTV than the total A18+ population in San Antonio Spot Cable offers a variety of inherently local Advanced Advertising



To Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more

likely to be college graduates.

Source: San Antonio, TX-Prizm Au09-Jy10 Scarborough


System Name % Conc.

% of Hisp

HHs

/market

Cox Media/Phoenix, AZ 46.2% 41.0%

Cox Media/East Valley, AZ 16.9% 13.7%

Cox Media/West Valley, AZ 17.1% 10.4%

Cox Media/North Phoenix, AZ 14.1% 10.0%

Cox Media/Southeast Valley, AZ 17.2% 8.9%

DMA Stats

8

391,770

3.0%

1,382,082

Median Age 25.7



139,620 Other Cable

35.0% No Cable







CNN en Espanol





Owns MP3 Player 102 Toon Disney en Espanol

Owns Smartphone 116



Access Internet 109
















Source: AMS/CabletrackSource: Phoenix, AZ-Prizm Au09-Jy10 Scarborough Source: Nielsen Npower Nov'10



Source: Phoenix, AZ-Prizm Au09-Jy10 Scarborough

Demographic & Consumer Profile HA HH Share of Viewing



Reaching Hispanic American Consumers in Phoenix

Market Rank


% Mkt


Country of Origin


Advanced AdvertisingTo Read: Hispanic Americans A18+ are 31% more likely to watch TOON than the total A18+ population in Phoenix Spot Cable offers a variety of inherently local Advanced Advertising







System Name % Conc.

% of Hisp

HHs

/market

Comcast/San Jose Zone, CA 22.0% 20.5%

Comcast/San Francisco Zone, CA 9.3% 8.4%

Comcast/Hayward Zone, CA 19.4% 7.8%

Comcast/Oakland Zone, CA 16.9% 7.4%

Comcast/Delta Valley Zone, CA 25.2% 6.4%

DMA Stats Comcast/Berkeley Zone, CA 16.4% 6.2%

9 Comcast/Mid-Peninsula Zone, CA 12.7% 4.9%

382,460 Comcast/Silicon Valley Zone, CA 9.5% 4.9%

2.9% Comcast/Gilroy Zone, CA 36.2% 4.8%

1,449,742 Comcast/North Peninsula Zone, CA 18.8% 4.2%

Median Age 28.8 Comcast/Fremont Zone, CA 14.4% 3.9%

Median Income $61,420 Comcast/Contra Costa Valley Zone, CA9.1% 3.5%


211,320 Other Cable

53.7% No Cable







FOX Deportes

Own Residence 104 Galavision



Owns HDTV 105

Owns Smartphone 104


Access Internet 103

















Source: San Francisco, CA-Prizm Au09-Jy10 Scarborough

Market Rank


% Mkt






Reaching Hispanic American Consumers in San Francisco

Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 27% more likely to watch DISC than the total A18+ population in San Francisco. Spot Cable offers a variety of inherently local Advanced Advertising



Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable NetsTo Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16% more


Source: San Francisco, CA-Prizm Au09-Jy10 Scarborough



System Name % Conc.

% of Hisp

HHs

/market

Time Warner/McAllen, TX 84.0% 61.6%

Time Warner/Harlingen-Brownville, TX79.0% 33.5%

DMA Stats

10

294,640

2.2%

1,012,464

Median Age 26.1



111,250 Other Cable

37.4% No Cable







Galavision **

Own Residence 103 Mun 2

Professional or Manager 112


Owns HDTV 115

Owns MP3 Player 102

Owns Smartphone 117 Other nets on TW Texas Select:

Owns Video Game System 110 CNN en Espanol

Use Wireless/Cell Phone 103 ESPN Deportes

Access Internet 112 FOX Deportes



















Source: AMS/CabletrackSource: Harlingen, TX-Prizm Au09-Jy10 Scarborough Source: Nielsen Npower Nov'10



Source: Harlingen, TX-Prizm Au09-Jy10 Scarborough




Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 are 25% more likely to watch GALA than the total A18+ population in Harlingen Spot Cable offers a variety of inherently local Advanced Advertising



Reaching Hispanic American Consumers in Harlingen

Market Rank


% Mkt



System Name % Conc.

% of Hisp

HHs

/market

Comcast/Stockton, CA 33.3% 14.8%

Comcast/Modesto-Oakdale, CA 29.3% 11.9%

Comcast/Elk Grove-So. Area, CA 19.5% 10.8%

Comcast/Stanis Cnty-Turloc, CA 32.0% 9.4%

Comcast/Downtown Sacramento, CA 17.1% 9.1%

DMA Stats Comcast/West Sacramento 29.5% 5.1%

11 Comcast/Citrus Heights, CA 10.3% 4.4%

264,100 Comcast/Yuba City, CA 20.2% 4.2%

2.0% Comcast/Manteca, CA 28.0% 3.3%

930,900 Comcast/Tracy, CA 26.4% 3.0%

Median Age 26.6 Comcast/Fairfield, CA 17.7% 3.0%

Median Income $46,134 Comcast/Lodi, CA 24.1% 2.8%


134,410 Other Cable

75.1% No Cable







FOX Deportes




Owns HDTV 110

Owns MP3 Player 102

Owns Smartphone 110



Access Internet 107

















Source: Sacramento, CA-Prizm Se09-Au10 Scarborough Source: AMS/CabletrackSource: Nielsen Npower Nov'10



Source: Sacramento, CA-Prizm Se09-Au10 Scarborough




Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 are 325% more likely to watch GALA than the total A18+ population in Sacramento Spot Cable offers a variety of inherently local Advanced Advertising



Reaching Hispanic American Consumers in Sacramento

Market Rank


% Mkt



System Name % Conc.

% of Hisp

HHs

/market

Comcast/Albuquerque, NM 38.8% 48.9%

Comcast/Santa Fe, NM 41.5% 8.6%

T.M.S./Espanola, NM 74.3% 4.2%

Comcast/Roswell, NM 37.9% 3.2%

T.M.S./Hobbs, NM 36.4% 2.9%

DMA Stats Comcast/Farmington, NM 17.8% 2.5%

12 Comcast/Alamogordo-Ruidoso 24.3% 2.5%

248,590 Comcast/Las Vegas, NM 78.6% 2.4%

1.9% Comcast/Rio Rancho, NM 28.8% 2.3%

465,499 Comcast/Deming, NM 47.3% 2.0%

Median Age 30.6 Comcast/Silver City, NM 40.6% 1.7%



102,430 Other Cable

40.2% No Cable







Galavision

Own Residence 102 Univision



Owns HDTV 105

Owns MP3 Player 101

Owns Smartphone 103



Access Internet 103















GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov'10 Source: Nielsen Media 2010 NHSI Language Strata Source: US Census/Claritas


Source: AMS/CabletrackSource: Albuquerque, NM-Prizm Oc09-Se10 Scarborough Source: Nielsen Npower Nov'10



Source: Albuquerque, NM-Prizm Oc09-Se10 Scarborough




Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 are 48% more likely to watch Nickelodeon than the total A18+ population in Albuquerque Spot Cable offers a variety of inherently local Advanced Advertising



Reaching Hispanic American Consumers in Albuquerque

Market Rank


% Mkt



System Name % Conc.

% of Hisp

HHs

/market

Cox Media/Central-South Zone, CA 31.2% 56.8%

Cox Media/North Zone, CA 25.6% 17.6%

Time Warner/San Diego, CA 9.1% 9.3%

DMA Stats

13

239,520

1.9%

873,537

Median Age 26.3



168,630 Other Cable

67.8% No Cable







CNN en Espanol




Owns HDTV 115 Mun 2

Owns MP3 Player 107 MTV Tr3s

Owns Smartphone 108



Access Internet 102


















Source: San Diego, CA-PrizmAu09-Jy10 Scarborough Source: Nielsen Npower Nov'10 Source: AMS/Cabletrack



Source: San Diego, CA-PrizmAu09-Jy10 Scarborough




Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A18+ are 255% more likely to watch GALA than the total A18+ population in San Diego Spot Cable offers a variety of inherently local Advanced Advertising



Reaching Hispanic American Consumers in San Diego

Market Rank


% Mkt



System Name % Conc.

% of Hisp

HHs

/market

Comcast/Fresno, CA 40.6% 52.9%

Comcast/Porterville, CA 54.8% 12.5%

Comcast/Visalia, CA 36.9% 10.4%

Comcast/Merced, CA 40.8% 9.0%

DMA Stats

14

240,950

1.8%

910,156

Median Age 25.5



64,940 Other Cable

26.4% No Cable







Fox Sports Deportes




Owns HDTV 107

Owns Smartphone 100

Access Internet 102

















Source: Fresno, CA-Prizm Au09-Jy10 Scarborough Source: AMS/CabletrackSource: Nielsen Npower Nov'10



Source: Fresno, CA-Prizm Au09-Jy10 Scarborough




Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A18+ are 105% more likely to watch GALA than the average Adult in Fresno Spot Cable offers a variety of inherently local Advanced Advertising



Reaching Hispanic American Consumers in Fresno

Market Rank


% Mkt



System Name % Conc.

% of Hisp

HHs

/market

Comcast/Central West, CO 28.2% 16.5%

Comcast/East, CO 17.8% 11.9%

Comcast/Central East, CO 17.8% 11.9%

Comcast/North West, CO 17.7% 8.3%

Comcast/North East, CO 24.6% 7.5%

DMA Stats Comcast/West, CO 14.5% 5.3%

15 Comcast/Greeley, CO 21.6% 5.2%

234,750 Comcast/South West, CO 8.4% 4.0%

1.8% Comcast/Boulder, CO 9.5% 3.3%

766,970 Comcast/Longmont, CO 16.7% 2.5%

Median Age 27.4 Comcast/South East, CO 6.1% 2.3%

Median Income $43,502 Comcast/Ft. Collins, CO 8.6% 2.0%


133,730 Other Cable

55.2% No Cable







Canal Sur

Own Residence 109 CNN en Espanol



Owns HDTV 115 Mun 2

Owns MP3 Player 103 Utilisimia

Owns Smartphone 110


Access Internet 104


















Source: AMS/CabletrackSource: Denver, CO-Prizm Se09-Au10 Scarborough Source: Nielsen Npower Nov'10



Source: Denver, CO-Prizm Se09-Au10 Scarborough




Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 are 136% more likely to watch Nickelodeon than the total A18+ population in Denver Spot Cable offers a variety of inherently local Advanced Advertising



Reaching Hispanic American Consumers in Denver

Market Rank


% Mkt



System Name % Conc.

% of Hisp

HHs

/market

Time Warner/El Paso, TX 76.1% 87.3%

DMA Stats

16

222,800

1.7%

703,398

Median Age 28.8



84,870 Other Cable

37.5% No Cable






Galavision **

Own Residence 108



Owns HDTV 113

Owns MP3 Player 111

Owns Smartphone 119

Owns Video Game System 112 Other nets on TW Texas Select:

Use Wireless/Cell Phone 107 CNN en Espanol

Access Internet 115 ESPN Deportes

HH Used Financial Planner (last yr) 121 FOX Deportes

















Source: AMS/CabletrackSource: El Paso, TX-Prizm Se09-Au10 Scarborough Source: Nielsen Npower Nov'10

HA HH Share of ViewingDemographic & Consumer Profile





Reaching Hispanic American Consumers in El Paso

Market Rank


% Mkt



Country of Origin

Advanced AdvertisingTo Read: Hispanic Americans A18+ are 32% more likely to watch GALA than the total A18+ population in El Paso Spot Cable offers a variety of inherently local Advanced Advertising





Source: El Paso, TX-Prizm Se09-Au10 Scarborough


System Name % Conc.

% of Hisp

HHs

/market

Central Fla Int/Orlando-Daytona Bch Int 13.6% 99.0%

DMA Stats

17

202,710

1.5%

609,814

Median Age 30.7



131,960 Other Cable

64.1% No Cable







CNN en Espanol





Owns MP3 Player 107 Mun 2

Owns Smartphone 111 Telemundo

Owns Video Game System 109 WAPA America


Access Internet 107

















Source: Orlando, FL-Prizm Au09-Jy10 Scarborough Source: AMS/CabletrackSource: Nielsen Npower Nov'10



Source: Orlando, FL-Prizm Au09-Jy10 Scarborough




Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 are 41% more likely to watch ZCFN than the total A18+ population in Orlando Spot Cable offers a variety of inherently local Advanced Advertising



Reaching Hispanic American Consumers in Orlando

Market Rank


% Mkt


Hispanic American Penetration in Coverage

Area

System Name % Conc.

% of Hisp

HHs

/market

Target Media Svcs/Philadelphia, PA 7.1% 15.1%

Comcast/NE Philadelphia, PA 11.0% 10.8%

Comcast/Verizon-Philadelphia, PA 4.0% 10.5%

Comcast/Berks County, PA 16.2% 7.7%

Comcast/Camden County West, NJ 13.2% 7.2%

DMA Stats Comcast/Center City, PA 9.4% 6.6%

18 Comcast/Atlantic County, NJ 10.7% 5.4%

189,490 Comcast/SW Jersey, NJ 12.1% 5.2%

1.5% Comcast/West Philadelphia, PA 5.3% 4.9%

603,106 Comcast/Wilmington, DE 5.9% 4.4%

Median Age 26.9 Comcast/Mercer County, NJ 9.4% 3.7%



131,780 Other Cable

64.4% No Cable







FOX Deportes


Owns HDTV 103 Toon Disney En Espanol

Owns MP3 Player 103 Telemundo

Owns Smartphone 100



Access Internet 101

















Source: Philadelphia, PA-Prizm Au09-Jy10 Scarborough Source: Nielsen Npower Nov'10

Country of Origin




Source: Philadelphia, PA-Prizm Au09-Jy10 Scarborough




Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 are 48% more likely to watch DHLT than the total A18+ population in Philadelphia Spot Cable offers a variety of inherently local Advanced Advertising



Reaching Hispanic American Consumers in Philadelphia

Market Rank


% Mkt


Hispanic American Penetration in Coverage

Area

System Name % Conc.

% of Hisp

HHs

/market

Viamedia/Polk-Hillsboro Verizon, FL 17.0% 20.2%

Bright House Networks/South Tampa, FL22.0% 14.0%

Bright House Networks/Polk County, FL10.9% 9.9%

Bright House Networks/North Tampa, FL23.1% 8.6%

Bright House Net/Hillsborough East, FL13.7% 7.4%

DMA Stats Bright House Networks/Pasco County, FL7.8% 5.8%

19 Bright House Network/Middle Pinellas, FL6.1% 4.4%

194,490 Bright House Networks/Manatee, FL 8.1% 4.3%

1.5% Bright House Network/Citrus-Hernando, FL5.8% 4.1%

584,382 Comcast/Sebring, FL 13.6% 3.5%

Median Age 29.4



125,850 Other Cable

63.6% No Cable





VOD - Sponsorship & Longform


Bay News 9 En Espanol

Own Residence 102 CNN En Espanol

Professional or Manager 109 ESPN Deportes

Some or More College 104 Fox Sports Deportes


Owns Smartphone 106 WAPA America

Access Internet 109
















HA HH Share of Viewing




Source: AMS/CabletrackSource: Tampa, FL-Prizm Fe08-Ja09 Scarborough

To Read: Among San Francisco Hispanic Americans A18+, wired cable homes are 16%

more likely to be college graduates.


Reaching Hispanic American Consumers in Tampa

Market Rank


% Mkt



Country of Origin

Advanced AdvertisingTo Read: Hispanic Americans A18+ are 36% more likely to watch OXYG than the total A18+ population in Tampa Spot Cable offers a variety of inherently local Advanced Advertising





Language

Source: Tampa, FL-Prizm Fe08-Ja09 Scarborough

Demographic & Consumer Profile


System Name % Conc.

% of Hisp

HHs

/market

Comcast/Verizon-Washington, DC 9.6% 31.4%

Cox Media/Fairfax, VA 9.1% 7.7%

Comcast/The District Of Columbia, DC5.6% 7.3%

Comcast/Prince George's, MD-North 14.1% 6.8%

Comcast/Verizon-Fairfax Zone, DC 9.2% 6.2%

DMA Stats Comcast/Prince William, VA-East 17.6% 4.7%

Market Rank 20 Comcast/Montgomery, MD-East 13.1% 4.5%

Hispanic American TV HH 184,970 Comcast/Montgomery North, MD 11.4% 4.2%

% Mkt 1.5% Comcast/Prince William West, VA 9.9% 3.9%

Hispanic American Pop P2+ 666,685 Viamedia/Washington, DC 8.6% 3.0%

Median Age 28.6










VOD - Sponsorship & Longform


CNN en Espanol

Professional or Manager 104 ESPN Deportes

Some or More College 103 Fox Sports Deportes


Owns MP3 Player 102 History En Espanol

Owns Smartphone 105 Mun 2



Access Internet 101














GALAVISION CHESPIRITO 0.70Source: Nielsen Npower Nov'10 Source: Scarborough Se09-Au10 Source: US Census/Claritas

Reaching Hispanic American Consumers in Washington DC

Spot Cable Networks to Reach Hispanic Americans Advanced AdvertisingTo Read: Hispanic Americans A25-54 in wired cable HHs are 51% more likely to watch MTV than the average Adult in Washington DC Spot Cable offers a variety of inherently local Advanced Advertising



Source: Washington, D.C.-Prizm Se09-Au10 Scarborough

Demographic & Consumer Profile HA HH Share of Viewing Targeted Insertable NetsTo Read: Among Washington DC Hispanic Americans A18+, wired cable homes are 10% more

likely to own a HDTV.

Source: AMS/CabletrackSource: Washington, D.C.-Prizm Se09-Au10 Scarborough Source: Nielsen Npower Nov'10


Business

Hispanic market profiles 2011