Tampa bay Hispanic market info

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

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Tampa, Florida


Step OneGet to Know the Tampa

Market

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Too Big to Ignore in Tampa89% Hispanic population growth over the last decade!

Source: Tampa Census Population Growth. 2000 v 2010. Total Population Hispanic Population Non-Hispanic Population

17.6%

88.6%

10.1%


Hardee County, Florida

Hillsborough County, Florida

Manatee County, Florida

Sarasota County, Florida

Hernando County, Florida

0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0% 140.0% 160.0% 180.0% 200.0%

23.8%

62.7%

70.6%

71.3%

95.4%

109.6%

112.4%

131.9%

170.2%

178.2%

2000-2010Source: Census 2000, Census 2010 Data, Tampa DMA Counties; Hispanic Population

% Change 2000-2010All of Greater Tampa Experienced Hispanic Growth


The Tampa Hispanic ConsumerThey are younger

They are Home Owners

They live in larger households

They speak Spanish in the home

of Tampa Hispanics speak Spanish at home.79%

of Hispanics in Tampa live in households with 3+ Persons vs. 44% for the Non-Hispanic Tampa Household.74%

of Hispanic’s in Tampa own their own home64%

The average age of the Tampa Hispanic is 41 years vs. 49 years for the Non-Hispanic.41 yrs

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Source: Tampa Scarborough Release 2 2012 A18+

They are Bi-lingual

71% of Tampa Hispanics speakBoth Spanish and English.


Tampa Hispanic Media Habits

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Hispanic

Prefer Speaking in Spanish

65% / 567 index

Hispanic

Prefer Listening to the Radio in Spanish

Hispanic

Prefer Watching TV in Spanish

Tampa HispanicsPrefer to Consume Media in Spanish

Source: Tampa Scarborough Release 2 2012 Full Year Study, Hispanic Adults 18+.

77% / 640 index

59% / 474 index


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WYUU-FM 288,500WTMP-FM 77,100WQBN-AM 17,000

In November 2012, Over a Quarter of a Million

Listeners Tune into CBS WYUU-FM Every Week

Source: WYUU-FM, WTMP-FM, WLCC-AM, WQBN-FM Unduplicated Cume (November 2012 PPM), P6+ M-Sun. 6a-12m


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92.5 MAXIMA-FM Reaches the Majority of Tampa’s Spanish-Language Radio Listeners

All Spanish Language Radio Stations

335,700 288,500

Source: Arbitron Tampa, November 2012 PPM; Mon-Sun 6a-mid Cume Persons 6+

WYUU-FM Reaches 86% of All Spanish Radio Listeners!!


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WYUU-FM

Dial Position WYUU-FM 92.5 FM

Format Spanish ContemporarySlogan Maxima 92.5

Hispanic A18-49 Rank(AQH Rating)

#1

Hispanic M18-49 Rank(AQH Rating)

#1

Hispanic W18-49 Rank(AQH Rating)

#1

Total Market A18-49 Rank(AQH Rating)

#5t

Total Market A25-54 Rank(AQH Rating)

#6t

Median Age (Wkly Cume) 41Gender Comp (P6+) 49% M/51% F

% Spanish Dom (H6+) 68%

Sample ArtistsSpanish Contemporary Format

Sample Artists: Pitbull, Jennifer Lopez, Aventura, Shakira, Prince Royce, Don Omar, Marc Anthony, Juan

Luis Guerra, Daddy Yankee, Gilberto Santa Rosa

Sources: Tampa November 2012 PPM.


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Leadership in Tampa’s S-L Radio is WYUU-FM Jan.’12 v. Nov’12

A leader that continues to grow!

Highest Spanish Station Cume In The Market!

#5 Adults 18-49 Total Market!

#6 W18-49 Total Market!

+8%+40%

Source: Arbitron Research, Tampa. M-Sun/6a-12M. November 2012 PPM.

Hispanic Adults 18-49 Total Week

Hispanic Women 18-49 Total Week

Weekly Listeners, P6+288,500

Hispanics set their radio dial to Spanish Contemporary Music in

Tampa!DEMO RANK STATION

HA18-34 #1 WYUU-FM

HA18-49 #1 WYUU-FM

HA25-54 #1 WYUU-FM

HA25-49 #1 WYUU-FM

HA35+ #1 WYUU-FM

November 2012

November 2012

Source: Arbitron Research, Tampa Metro, Average Persons

Source: Arbitron Research, Tampa Metro, Average Persons


We are Growing A18-34!

Jan 12 – Nov 12 PPM Share A 18-34 M-F 6a-7p


We are GROWING with A18-49!

Source: Jan 12 – Nov 12 PPM Share A 18-49 M-F 6a-7p


We are GROWING with A25-54!

Source: Jan 12 – Nov 12 PPM Share A 25-54 M-F 6a-7p


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Why wouldn’t you buy the top ranked Spanish Language station across all key dayparts in Tampa?

Source: Arbitron Research, Tampa Metro, PPM November 2012. Total Adults 18-49 and Hispanic A18-49.

Total Week #1 #5t

Prime #1 #7t

AM Drive #1 #11t

Midday #1 #5t

PM Drive #1 #6t

Evening #1 #5t

Weekends #1 #5t

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Hispanic Adults 18-49

Total Adults 18-49

November 2012


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Tampa’s WYUU is a picture of efficiency

Source: Arbitron PPM: Tampa November 2012 PPM. Baseline 10 Spots on each station. Mon-Sunday/6A-12 Midnight.

TOTAL ADULTS 18-49 - 10 SPOTSThe competition simply cannot reach the same number of A18-49 as CBS’ WYUU-FM

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Tampa bay Hispanic market info