Embed Size (px)
Citation preview
The Hispanic Market Monitor
Presented by:Advisory Services Division
Copyright 2007 Global Insight, Inc. 2
Copyright 2007 Global Insight, Inc. 3
A Growing Force in the Market
Hispanic consumers will spend an impressive $845 billion in 2007. This number is expected to nearly double over the next ten years.
Hispanic population growth is now accelerating in new areas such as North Carolina and Georgia.
Sales to the Hispanic population will account for a large share of future growth for retailers such as department stores and home electronics stores.
Copyright 2005 Global Insight, Inc. 3
U.S. Hispanic Population as a Share of Total
The Hispanic share of total population will reach 21.1% by 2027, compared with 15.0% in 2007 and 7.4% in 1982.
Copyright 2007 Global Insight, Inc. 4
Hispanic Market Monitor
Copyright 2005 Global Insight, Inc. 4
• Comprehensive database of estimates and forecasts for:
• United States• Top 20 States• 68 Designated Marketing Areas
• Coverage includes population, households, employment, income, spending in more than 50 detailed product categories, and spending by retail channel of distribution
• Standard tables delivered in an Excel format
Helping You Find the Best Opportunities
Copyright 2007 Global Insight, Inc. 5
Hispanic Market Monitor
Copyright 2007 Global Insight, Inc. 5
Copyright 2007 Global Insight, Inc. 6
Solve the Planning Puzzle
The Hispanic Market Monitor
Maximize Opportunity • Mitigate Risk
Compare multiple markets with comprehensive geographic coverage Identify growth potential based on multiple criteriaTarget demographic characteristics, not just rapid growthDevelop customized marketing or investment strategies
6Copyright 2007 Global Insight, Inc.
Copyright 2007 Global Insight, Inc. 7
Understand the Hispanic Market
Copyright 2007 Global Insight, Inc. 8
Hispanic Market Monitor Methodology
Model results are explicitly tied back to Global Insight’s official U.S., state, and county area forecasts Linked forecasting models for demographics, income, consumer spending, and retail channels
Integrated data from a range of recognized sources, including:
U.S. CensusConsumer Expenditure SurveyNational Income and Product Accounts
Copyright 2007 Global Insight, Inc. 9
The Demographics Model
Copyright 2007 Global Insight, Inc. 10
The Hispanic Market Monitor Captures the Diversity of the Hispanic Population
Demographic characteristics are modeled separately for each group
Albuquerque-Santa FePredominantly a U.S. Born Population
AtlantaNew Arrivals One-third of the Population
There are systematic differences in education, employment, income, and language use between U.S.-born and immigrants
Copyright 2007 Global Insight, Inc. 11
Demographic Concept Coverage
Education4 Years High School4 Years College
Foreign-Born PopulationNumber & Share of Total
Speak Spanish at HomeNumber & Share of Population Age 5+
Speak Only Spanish at HomeNumber & Share of Population Age 5+
Employment
Unemployment Rate
Total Disposable IncomeCurrent DollarsConstant Dollars
Average Household IncomeCurrent DollarsConstant Dollars
PopulationAge 0 to 4Age 5 to 14Age 15 to 24Age 25 to 34Age 35 to 54Age 55 and Over
Age of HouseholderAge 15 to 24Age 25 to 34Age 35 to 54Age 55 and Over
Copyright 2007 Global Insight, Inc. 12
Hispanic Current Year Consumer Spending Product Coverage
12Copyright 2007 Global Insight, Inc.
Copyright 2007 Global Insight, Inc. 13
Hispanic Consumer Spending Forecasts Product Coverage
Broad Product Categories• Food and Beverages• Clothing and Shoes• Other Nondurables• Housing• Household Operations• Motor Vehicles and Parts• Motor Gasoline and Oil• Furniture & Household Equipment• Other Durables• Transportation Services• Medical Services• Other Services
Copyright 2007 Global Insight, Inc. 13
Copyright 2007 Global Insight, Inc. 14
Retail Channels of Distribution Coverage
Copyright 2007 Global Insight, Inc. 14
Copyright 2007 Global Insight, Inc. 15
Hispanic Market Monitor Geographic Coverage
StatesUnited StatesArizonaCaliforniaColoradoConnecticutFloridaGeorgiaIllinoisMarylandMassachusettsMichiganNevadaNew JerseyNew MexicoNew YorkNorth CarolinaOregonPennsylvaniaTexasVirginiaWashington
DMAsAlbuquerque-Santa FeAmarilloAtlantaAustinBakersfieldBirminghamBoiseBostonCharleston, SCCharlotteChicagoChico-ReddingClevelandColorado Springs-PuebloColumbus, OHCorpus ChristiDallas-Ft WorthDenverDetroitEl PasoEurekaFresno-VisaliaFt Myers-NaplesFt. Smith
Harlingen-Wsl-Brn-McA Hartford-New HavenHonoluluHoustonIndianapolisKansas CityLaredoLas VegasLittle RockLos AngelesLubbockMiami-Ft LauderdaleMilwaukeeMinneapolis-St PaulMonterey-SalinasNashvilleNew York CityOdessa-MidlandOklahoma CityOrlando-Daytona
Beach-MlbPalm Springs
PhiladelphiaPhoenixPortland OR-WAProvidence-New Bedford Raleigh-DurhamRenoSacramento-Stockton-MdstSalt Lake CitySan AngeloSan AntonioSan DiegoSan Francisco-Oakland-SJSanta Barbara-SntMar-SLOSeattle-TacomaTampa-St Pete SarasotaTucson (SVista)VictoriaW Palm Beach-Ft PierceWacoWashington DC-HagerstownWichita Falls-LawtonYakima-Pasco-Richland-
KnwkYuma
Copyright 2007 Global Insight, Inc. 16
Copyright 2007 Global Insight, Inc. 17
For Additional Information …
Please contact:
Jim Gillula, Managing [email protected]
Tabitha Bailey, Senior [email protected]
