Embed Size (px)
DESCRIPTION
Slides from a talk to the Chartered Institute of Marketing on practical things that business can do with Social Media. Originally presented at Staffordshire University.
Citation preview
10 Things a Business can do with Social Media
CIM 2013
10 Things every Business should be
doing on Social Media
10 Reasons I love Social Media for
Business
https://plus.google.com/+PhilipOakley
http://uk.linkedin.com/in/philoakley
Twitter @philoakley
10 Reasons I love Social Media for
Business
10 Things1.Market Research (Listen)2.Get Feedback (Engage)3.Find Evangelists4.Create a Community5.Create an Email List6.Get More Sales7.Get Recommendations8.Get closer to you Customer/Prospect9.Provide Support10. Have Fun
1. Market Research
Oatcake video
2. Engage
#FavOatcake
Oatcake Video
QuickTime™ and a decompressor
are needed to see this picture.
3. Find Evangalists
•Find fanboys/cheerleaders
•Product/Service Champions
•Bloggers and Reviewers
•Experts in their fields
•Offer rewards ?
4. Create a Community
#BforB
#BforBHour
#StaffordshireHour
#ShropshireHour
#WestMidsHour
#AgriChatUK
#MarketingHour
#CIMHour
#BforBHour
#Lego
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and aAVC Coding decompressor
are needed to see this picture.
5. Create an Email List
6. Get More Sales
3 Levels of Selling
1.-Links to services and products
2.-
3.-
3 Levels of Selling
1.-Links to services and products
2.-Offers and promotions
3.-
3 Levels of Selling
1.-Links to services and products
2.-Offers and promotions
3.-Help people buy!
Hasbean Coffee
7. Get Recommendations
Get Recommendations
85% of consumers say that they read online reviews for local businesses (up from 76% in 2012)
79% of consumers trust online reviews as much as personal recommendations (up from 72% in 2012)
Testimonial Tips•Have a designated web page for
Testimonials
•Allow people to submit a testimonial on your website
•Build it into your process
•Ask at point of sale
•Share testimonials on your Social Media
Get Closer to your Customer
ASK THEM!
•Do you use Social Media?
•What Social Media Sites do you use?
•How would they like to be engaged on their
•Would you connect?
•Links to accounts
Add to your emailP.S. By the way quick question are you using social media these days? If so, which channels are you spending your time? Mind if we connect there?
or
To serve our customers better we would like to connect with them on the Social Media sites you use. If you would like to connect please click this link to tell us your favourite Social Media sites.
Tools
Tools
Support
10. Have Fun (with engagement)
https://plus.google.com/+PhilipOakley
http://uk.linkedin.com/in/philoakley
Twitter @philoakley
