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A presentation given at the Lunch & Learn group for the NWC Center for Training & Development in Cody, WY.
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Social NetworkingThe New Marketing Tool for Businesses
Micah Humphreys, dirt guy
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What do you think of when you hear ‘Social Networking’ or
‘Social Media’?
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“Social Media is the process of using interactive web-based tools to create and share information in
order to establish community engagement online and off.”
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A personal observation...
Twitter Updates of TCTWest
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Businesses of products I love offer coupons with these tools!
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Ponder this fact:
Half of my life I’ve had access to the internet.
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0!
10!
20!
30!
40!
50!
60!
70!
80!
90!
100!
32! 31! 30! 29! 28! 27! 26! 25! 24! 23! 22! 21! 20! 19! 18! 17! 16! 15! 14! 13! 12! 11! 10! 9! 8! 7! 6! 5! 4! 3! 2! 1! 0!
Percent of Life with Internet!
Age
Perc
ent
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With my students, research projects are now online collaborations.
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Coldplay on Twitter
One Month...
40,000 eyes
$010
Oh, and I found that presentation software through a contact
...on twitter.
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One last example(s):
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A quick overview of Social Networking Tools
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RSS - Your New News SourceIt Stands for Really Simple Syndication
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Twitter“What are you doing?” And much more.
140 characters or less
A Sixth Sense
twibs.com
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Facebook - A Friendlier Face for Your Business
Become Friends and Finding Fans
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Blogs and WebsitesBecause Your Product Isn’t Static
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There’s plenty of others...
BeeboClassmatesDodgeballFriendsterGoingOnHabboImeemLast.fmMeetup
NingOrkutXanga
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Things To Remember...Your business plan remains your best directive
Your customer profile is the starting point
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Things To Remember...You have special knowledge, and that knowledge
can be used as material for drawing customers and filling out your ‘Social Networking Personality’
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Things To Remember...
Start Slow.
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Things To Remember...
You will not be an instant expert
It will take time to realize the potential of these (free!) tools
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Things To Do...Read these books:
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www.twitter.com/micahhumphreys
www.designhollow.com
www.northwestcollege.edu/ag
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