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In today's increasingly connected world, small business owners who understand and effectively utilize online tools and technologies can have a distinct competitive advantage. During this webinar we will take you through some of the most critical aspects of marketing on the internet and help you assess its usefulness for you and your business.
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Social Media for Small Businesses
What are your perceptions of the uses of social media?
Take the Poll!
Should We Participate? Types of Social Media The Purpose of Social
Media Common Myths Now What Sites, Differences, & Purposes What Oasis is
Doing
Social Bookmarking
Social News Social
Networking Social Photo &
Video Sharing
Types of Social Media
Social media is an instrument of communication
All about your customer
Being able to communicate directly and honestly
Social Media IS…
Social media allows companies to: Listen to wants and
needs Interact in real
time Solve problems Answer questions Acknowledge
concerns Celebrates
milestones
Social Media IS…
What Social Media IS NOT It’s not about a “hard sell” It’s not about self-
promotion It’s not about formal
images An audience, it’s a
community of collaborators
Not a replacement for personal interaction
Common Myths
#1 Social Media is Free Facebook, Twitter &
LinkedIn accounts may be free but the time you spend creating content has value.
#2 You NEED to be everywhere Signing up for and
then neglecting your social networks can negatively impact your business.
* Learn what sites are most frequented by your customers and be there
Common Myths
#3 Success is Overnight Growing your
audience organically takes time and patience. Figuring out what is best for your company is trial and error, don’t get hasty
#4 Outsourcing is always the best option You can hire an outsider to
manage your social media but they won’t know your company as well as an employee. Stay true to your business by providing an authentic voice for your interactions.
Types of Social MediaWhat Social Media ISWhat Social Media IS NOTCommon Myths
Pick a Strategy
Generate more leads Solve customer service issues Increase networking opportunities
Possibilities
Before Starting: Have a Champion Clarify Your Social Media
Goals & Objectives Create a Social Media Time
Budget Outline Your Approach Complete Your Social Media
Profiles Lurk & Observe
Tips for Using Social Media
Use social media in small doses to develop brand awareness and market your company
Humanize your brand, give it a voice and personality with which your audience can relate
Invest in a real website
Know your keywords Start Blogging Share Helpful
Content
Checklist Do you homework on the
backgrounds, interests or writing focuses of your target(s)
Engage your targets first Leave comments on blog posts Retweet content Send an introductory email Become a follower or fan Never contact people without
using their names in the e-mail Follow instructions
What social media sites are you already using
(personally or professionally)
Take the Poll!
Choosing the correct social media sites to utilize is just as
important as what you’re saying on them.
Where Should You Be?
B2BCompany
Blog
Where Should You Be?
B2CFacebook
800+ MILLION USERS
FASTEST GROWING SOCIAL MEDIA SITE
EVER
400 MILLION TWEETS/DAY
133 MILLION ACTIVE USERS
Constant Contact reveals which social sites small business owners find the most effective
Video Sharing
86%
71%
60%
55%
Most Effective Sites
What’s the Most Effective Way to Reach Customers on Facebook
Wall Posts
Direct Messages
Special Offers/Discounts
Testimonials
Likes
Survey/Polls
Ads
Other
0% 10% 20% 30% 40% 50% 60%
Consumers
SB Owners
Sites, Differences & Purposes
VisualFlickr
PinterestYouTube
BothTumblrFacebookGoogle+Wordpress
WrittenLinkedInTwitter
Whatever Sites You Use: Complete Your Registration Post something at least twice a week Listen and Respond Monitor daily Consider linking your sites
(LinkedIn+Twitter, Facebook+Twitter)
Where We Are:
Company Blog
Com
pany
Page
Cust
om
er
Netw
ork
G
roup
How did you find out about this webinar?
Take the Poll!
• Founded in 1991 – 20+ Years of Experience• Regional presence in:
– Louisville, KY (HQ)– Lexington, KY– Nashville, TN– Boston, MA
• 15 employees, 2 CPAs on staff • Project Managers have 115 years combined experience• Provide Support Services to more than 650 Clients in 15
States• Authorized Sage Training Center• Sage Development Partner• Business First - Fast-Fifty Award Winner
Who is Oasis Solutions Group
Serving Clients in a Variety of Industries • Wholesale / Distribution• Professional Services• Financial / Banking• Retail• Manufacturing• Medical• Construction• Franchise Management• Non-Profit• Government
COMING ATTRACTIONS:
FREE Social Media For Small Business Webinars!!
Thursday, February 28 10-11am EST
Thursday, March 28 10-11am EST
Thursday, April 11 10-11am EST
Thursday, May 30 10-11am EST
COMING ATTRACTIONS:
More FREE webinars!!
And many more…
www.oasisky.com/webinars
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BizNet Financial Reporting
How to Become A Data-Driven Organization
Customer Relationship Management Week
7 Reasons You Need Document Management
If you have questions you can follow up with us via Twitter @Oasisky Facebook
facebook.com/OasisSolutionsGroup LinkedIn linkedin.com/groups/Oasis-Solutions-Group-Customer-Network-1715527/about Blog http://blog.oasisky.com/
