Embed Size (px)
DESCRIPTION
A presentation by Yehbaby Digital Creatives to the Bonnievale Business Chamber on how small and medium business can market through social media.
Citation preview
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
YehBabyDigital Creatives
SOCIAL MEDIAIs no hype, but a basic human need
and, it’s here to stay
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
IN A NUTSHELL – WHAT IS SOCIAL MEDIA?
1. Social networking is a basic human need. Technology just makes it easier.
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
Maslow’s Hierarchy of Needs
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
IN A NUTSHELL – WHAT IS SOCIAL MEDIA?
1. Social networking is a basic human need. Technology just makes it easier.
2. From marketplace to the digital space.
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
IN A NUTSHELL – WHAT IS SOCIAL MEDIA?
1. Social networking is a basic human need. Technology just makes it easier.
2. From marketplace to the digital space.3. Platforms will come and go, but social media will become
daily routine.
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
PLATFORMS COME AND GO
But online social networking is
here to stay
Source: Search Engine Journal
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
IN A NUTSHELL – WHAT IS SOCIAL MEDIA?
1. Social networking is a basic human need. Technology just makes it easier.
2. From marketplace to the digital space.3. Platforms will come and go, but social media will become
daily routine.4. EVERYBODY’s doing it.
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
NOT JUST THE YOUNG
Over 55 years is fastest growing
segment
Source: Pew Research Centre
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
• 91% of SA internet users are on Facebook • 4.8 million profiles, 10% of the population• 1.1 million Twitter users in SA• SA one of fastest growing Twitter countries• 1.5 million on LinkedIN (29% of internet users)• SA users upload 48 hours of video every minute• MixIT is SA’s biggest network – 10 million locally, 50 million
worldwide
SA SOCIAL MEDIA STATS
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
IN A NUTSHELL – WHAT IS SOCIAL MEDIA?
1. Social networking is a basic human need. Technology just makes it easier.
2. From marketplace to the digital space.3. Platforms will come and go, but social media will become
daily routine.4. EVERYBODY’s doing it.5. Not just a channel for huge companies.
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
“Due to the flexibility and cost efficiency of social media as well as the manageability of the target group, social media will become the central communications platform for SMEs”
Y&R PREDICTS:
Source: Y&R Group Switzerland
WHAT DOCONSUMERS
DO?
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
• Talk & listen– Get ideas – inspiration– Get news– Form cliques– Find support– Support ideas, express
opinions– Give praise and reward– Show dislike, disapproval
WHAT DO CONSUMERS DO?
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
• Plan & shop– Hear of new products– Hear of places – travelling,
accommodation– Find work– Do transactions– Window shop– Form opinions– Bank– Shop
WHAT DO CONSUMERS DO?
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
• Live life– Store photographs– Learn– Laugh and relax – Date– Share video, experiences– Express identity
WHAT DO CONSUMERS DO?
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
Everything they did before social media, just
WHAT DO CONSUMERS DO?
WHAT DO BRANDS DO?
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
Everything they used to do …
WHAT DO BRANDS DO?
1. Build identity2. Protect identity3. Chat with customers4. Listen to customers5. Build business networks6. Promote products7. Sell8. Get information on their
market9. Advertise10. Compete for attention
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
In short – the biggest part of business,building a return customer base.
WHAT DO BRANDS DO?
Everything they used to do …
JUST DIFFERENTLY
Everything they used to do
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
WHAT DO BRANDS DO?
Customers now demand from theirbrands of choice:• openness• accessibility• be entertaining/informative• be genuine• be consistent• be valuable
It’s branding in 4D
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
Never before have you needed to understand your brand to this extent. It has now become alive, a personality with emotions and context. It is an entity with complexity and a voice. You cannot pretend or keep your brand at a distance. And what more, your brand has friends and enemies. This is the most important aspect to understand, because like all friendships and human relations your brand will go through changes and challenges. But it offers you more opportunities than ever before to give, receive, influence, convince.
TRULY UNDERSTANDING YOUR BRAND
HOW DOES IT BRING BUSINESS?
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
The same way it always did:• By letting people know about your product• By helping you reach your perfect client• By helping you persuade them to choose you• By helping your brand stand out above competitors
HOW DOES IT BRING BUSINESS?
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
The same way it always did,just more efficiently than traditional media:• Distance eliminated– Your perfect client can find you– Client can be anywhere– Your shop front can be virtual– You can target your message more efficiently
HOW DOES IT BRING BUSINESS?
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
• Its about gaining INFLUENCE, not just exposure– join your customers’ conversations and influence
more directly– Communication becomes a dialogue– Your brand can become a friend, not just a picture
and a pay-off line– You can engender deeper brand loyalty– Marketing and customer care in one channel
HOW DOES IT BRING BUSINESS?
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
• Lady Gaga reaches more people with one Tweet than the combined circulations of NY Times, Wall Street Journal and USA Today (25.5 million) (Y&R Switzerland)
• ‘Blogger’ is now an occupation, with tweets worth up to R2000
• LoveCapeTown – £50,000 worth of publicity in 1 week• Search engines now demand of you to create fresh, valuable
content for your website to rank (#GTBC)
WORD OF MOUTH ON STEROIDS
WHAT DOES IT COST?
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
The platform is free, but the content is not:• Time• Expertise• Creativity• Consistency• Professionalism
WHAT DOES IT COST?
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
DO I MAKE MONEY FROM IT
1. It’s not about being greedy – its about being influential2. Networking, finding partnerships3. Prove yourself as trusted brand / business / person4. Become an influencer5. Being valuable, making peoples lives and choices easier6. Do this better than your competitors
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
OKAY – BUT HOW CAN I MAKE MONEY FROM IT
1. You have promotions2. Bring people to your shop3. You advertise4. You turn ‘friends’ into return customers into brand advocates5. You sell online – it depends what you are selling
a. Pinterestb. Fancyc. Facebookd. Your websitee. Other online salesf. Groupon
Copyright © 2012 YehBaby. The Content On This Presentation May Not Be Reproduced, Republished Or Mirrored In Any Shape Or Form.
SEPTEMBER 2012
THANK YOUConnect with us:www.twitter.com/yehbabyCTwww.facebook.com/[email protected]
