Social Media for Local Businesses

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Presentation given to local businesses attending the JSOnline Social Media Marketing for Local Business Seminars on July 21, 2010.


<ul><li> 1. Social Media Marketing for Local Business<br />Chris Treadaway<br />July 21, 2010<br /></li></ul> <p> 2. 3. 4. 5. 6. 7. 34th state Ive visited<br />which puts me 1 ahead of<br /> 8. But in all seriousness<br />Chris Treadaway<br />Founder, CEO Notice Technologies<br />3 years at Microsoft, Group Product Manager for Web 2.0 Strategy<br />BA Louisiana State University<br />MBA University of Texas<br /><br />Twitter -- @ctreada<br /><br /> 9. 10. Partial Client List<br /> 11. 12. 13. Old Spice TV ad 1978<br /> 14. Original Ad<br />Personalized Follow Up<br />Most Successful Internet Marketing Campaign Ever<br />180+ personalized videos<br />35 million video views in 7 days on YouTube!<br /> 15. 16. Latest Social Media Statistics<br />Facebook is the #1 social network in the world by a large margin<br />Just under 500 million active users worldwide<br />~50% log in every day<br />Average session time 55 minutes<br />Estimated 150 million people on Facebook mobile (up from 65 million in September 2009)<br />Twitter lagging in audience, repeated &amp; habitual usage, and awareness<br /> 17. 18. Local Penetration of Facebook<br /> 19. Milwaukee<br /> 20. Milwaukee<br />460,000+ adults<br />700,000+ in metro area<br />and growing!!!<br /> 21. 22. Latest Facebook Demographic Data<br />Milwaukee area?<br />~44% men roughly 400k women &amp; 300k men<br /> 23. Facebook is Immersive<br /> 24. Anatomy of a Phenomenon<br />2003-2005 sleepy, college phenomenon<br />2006-2007 college student early adopters move on, want to keep in touch<br />2008-2009 Facebook goes mainstream<br /> 25. Revenge of the Big Brands<br /> 26. 27. 28. The News Feed Battleground<br /> 29. Engage or struggle<br />Play to your strengths<br />Establish authentic relationships w/ local customers<br />Photos<br />Marketing communications<br />Demand Generation<br />Drive traffic to your storefront<br />Announce real-time deals &amp; discounts<br />Customer Service<br />Manage Complaints<br />Manage Reviews<br /> 30. Authenticity in Shared Experiences<br />Facebook prominent, but others important<br />Yelp, Citysearch, etc.<br />Reviews and the like make everyone a publisher<br />Business<br />We wont charge you unless your car really needs work.<br />Customer<br />I had a great customer experience with Lambs Automotive and Great Hills Auto Service.<br />Casual observer<br />Wow that was a great customer experience.<br />Authenticity<br /> 31. Content is king<br /> 32. Your Toolbox<br />Pages<br />Profiles<br />Facebook Advertising<br />Photos &amp; Video<br />Twitter<br />YouTube<br />E-mail marketing<br />Good olfashioned print<br /> 33. It may seem frustrating<br /> 34. But you can do it<br />Expertise comes when you know what tool to use when &amp; why<br />youre able to measure success &amp; outcomes<br />you know how to adjust your approach<br />And make changes to your marketing<br /> 35. Baby Steps<br />Self-serve revolution<br />Tools can help<br />Dont be afraid to ask for help<br />Experiment<br />Fail to succeed<br />Youll get there<br /> 36. Thank You!<br /><br />Twitter -- @ctreada<br /><br /> 37. 38. How Customers Find You<br /></p>