Presentation given to local businesses attending the JSOnline Social Media Marketing for Local Business Seminars on July 21, 2010.
Text of Social Media for Local Businesses
1. Social Media Marketing for Local Business Chris Treadaway July 21, 2010
2. 3. 4. 5. 6. 7. 34th state Ive visited which puts me 1 ahead of 8. But in all seriousness Chris Treadaway Founder, CEO Notice Technologies 3 years at Microsoft, Group Product Manager for Web 2.0 Strategy BA Louisiana State University MBA University of Texas firstname.lastname@example.org Twitter -- @ctreada http://www.facebook.com/marketingbook 9. 10. Partial Client List 11. 12. 13. Old Spice TV ad 1978 14. Original Ad Personalized Follow Up Most Successful Internet Marketing Campaign Ever 180+ personalized videos 35 million video views in 7 days on YouTube! 15. 16. Latest Social Media Statistics Facebook is the #1 social network in the world by a large margin Just under 500 million active users worldwide ~50% log in every day Average session time 55 minutes Estimated 150 million people on Facebook mobile (up from 65 million in September 2009) Twitter lagging in audience, repeated & habitual usage, and awareness 17. 18. Local Penetration of Facebook 19. Milwaukee 20. Milwaukee 460,000+ adults 700,000+ in metro area and growing!!! 21. 22. Latest Facebook Demographic Data Milwaukee area? ~44% men roughly 400k women & 300k men 23. Facebook is Immersive 24. Anatomy of a Phenomenon 2003-2005 sleepy, college phenomenon 2006-2007 college student early adopters move on, want to keep in touch 2008-2009 Facebook goes mainstream 25. Revenge of the Big Brands 26. 27. 28. The News Feed Battleground 29. Engage or struggle Play to your strengths Establish authentic relationships w/ local customers Photos Marketing communications Demand Generation Drive traffic to your storefront Announce real-time deals & discounts Customer Service Manage Complaints Manage Reviews 30. Authenticity in Shared Experiences Facebook prominent, but others important Yelp, Citysearch, etc. Reviews and the like make everyone a publisher Business We wont charge you unless your car really needs work. Customer I had a great customer experience with Lambs Automotive and Great Hills Auto Service. Casual observer Wow that was a great customer experience. Authenticity 31. Content is king 32. Your Toolbox Pages Profiles Facebook Advertising Photos & Video Twitter YouTube E-mail marketing Good olfashioned print 33. It may seem frustrating 34. But you can do it Expertise comes when you know what tool to use when & why youre able to measure success & outcomes you know how to adjust your approach And make changes to your marketing 35. Baby Steps Self-serve revolution Tools can help Dont be afraid to ask for help Experiment Fail to succeed Youll get there 36. Thank You! email@example.com Twitter -- @ctreada http://www.facebook.com/marketingbook 37. 38. How Customers Find You