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Digital People= Digital Businesses
@ajm_digital20 January 2016
Digital People = Digital Businesses
● Digital inclusion programmes in communities● Putting digital into social inclusion
● 2 million people helped since 2010● 86% are socially excluded● 92% say they’ve improved their quality of life
Digital People = Digital Businesses
1. To help the business,help the person
Digital People = Digital Businesses
2. Local faces in trusted places
Digital People = Digital Businesses
Not a priorityLack of time
CostDon’t have the knowledge
Digital Capabilities in SMEs, BMG and Durham University, September 2015
Digital People = Digital Businesses
3. Perception and reality
Digital People = Digital Businesses
GoogleDigital Garage
Lloyds E&W FoundationEnhance Programme
Prince’s Countryside fundDigital Advice Hubs
Working with SMEs and charities
GoogleDigital Garage
Digital People = Digital Businesses
A mix of small businesses, charities, microbusinesses and sole traders
By the end of July we will have trained 10,000 people in partnership with Google
Supported 1,500 people to date
Working with 86 hyper-local partners - community centres, cafes, libraries
Digital People = Digital Businesses
“It was taking me forever to do things I now know are quite simple, but when you don't
know where to look, how do you start?”
Lloyds BankFoundation
Enhance Programme
Digital People = Digital Businesses
48 have completed their support programme
63 charities referred to date
Over 111 training days
6 external trainers
Digital People = Digital Businesses
“It was a whole new world to me, but we’re already reaping the benefits. Our Facebook feed now covers all our streams of work, from fundraising to information on our workshops, to the latest news and research from national bodies. A call-out for runners to represent us on the Great North Run helped us quickly fill our allotted 25 places. And one of our informational articles recently got more than 3,000 likes.”
ME North East charityFrom just over 100 Facebook followers to more than 900.Facebook page has become main communication channel
with the groups they support.
Prince’s Countryside Fund
Digital Advice Hubs
Digital People = Digital Businesses
Rural locations including farms, village shops, community organisations, sole traders
255 rural SMEs supported
Training delivered via outreach in locations convenient for local businesses
3 areas - North Yorks, Hambleton, Richmondshire and Lincolnshire
Digital People = Digital Businesses
Common threads:
Leverage community assetsBlend digital and business support
Focus on personal needs
