The Elationship Marketing™ Agency

Everything you need to know about HeadOverHeels in about 16 minutes(depending on how fast you read)

The Elationship Marketing™ Agency

We are the Elationship Marketing™ Agency

We help consumers fall in love (and stay in love) with brands using every means imaginable.

We believe in love at first sight. In kismet. In sweaty palms. We believe that relationships are good but Elationships are (way) better.

We know that consumers and customers are fickle except in the rarest of circumstances and that it’s our responsibility to continually incite passion and loyalty.

We believe that any love that endures requires a significant level of communication and honesty. (We’re talking dialogs not monologues)

We believe that marketing and branding can and should exist everywhere

We believe in surprise and delight as an integral part of the marketing mix. This applies to our client (r)elationships as well.

We believe in exceeding expectations. Daily.

The Elationship Marketing™ Agency

Audience

Messages

Communication

Targeting

Media Plan

Penetrate

> Community

> Experiences

> Participation

> Inviting

> Engagement Plan

> Collaborate

Our mindset and worldview are different.

The Elationship Marketing™ Agency

No single organization can be great at everything. Marketing is becoming far too specialized. And yet all too many agencies, in our experience, try to be. So we adopted a different model (similar to a Hollywood Movie Studio).

We are staffed at the top with Big Picture Thinkers (Visionaries, Rabble-Rousers, Contrarians) who understand all that’s possible in our ever-changing marketing world.

They are supported by teams of detail-obsessed Project Managers with C.D.O. (that’s O.C.D. put in the “correct” order) with a fanatical passion for making their clients happy.

Depending on the challenge we are working on, we bring in the best micro-specialists in the world to help with a client’s particular project. This assures that our clients get the “right” (expert, best-in-breed) people, rather than the “available” ones, in a cost efficient manner.

This model also means that we are particularly good at working with any existing partners our clients have. (Everyone at HOH learned very early on to play nice in the sandbox.)

Our organizational model is different.

Big Idea Team

Expert

Expert

Project Team

Expert

Expert

Expert

ExpertExpert

Expert

Expert

Project Team

Print, Broadcast, Out of Home

Interactive

Emerging Media

Shopper MarketingSocial Network Activation

Random Act of Brand-ness

Influencer MarketingSEO/SEM

Content Development

Third Screen/Fourth Screen.TV

Consumer PromotionPoint of Sale Location-Based Programming

Blogging

SponsorshipsEvents

Viral Marketing

AdvertisingConsumer & Trade

Our tools and skill-sets are continually evolving:

The Elationship Marketing™ Agency

The Elationship Marketing™ Agency

How do you measure love? (besides sweaty palms and hearts going pitter-pat)

Gone are the days of strictly looking at GRPs, CPMs, CPCs, Click-Through or Open rates.

We look at ROI through an ROE (“Return on Engagement”) filter indexing our target consumers’ behaviors (measuring their increased involvement and participation) against a brand’s desired outcome.

CR x E(le) = mEConsumers Reached x Specific Engagement Levels = Minutes of Engagement

We are also comfortable working with your research and brand teams’ preferred analytics tools to analyze your specific data or create a custom hybrid solution.

Reading/Listening/Watching Faving/Rating/Liking Commenting Sharing Writing about/Creating content

Consumers as Anonymous Observers Consumers as Passionate Brand Evangelists

Less engaged = Less Valuable More engaged = More Valuable

The Elationship Marketing™ Agency

Some relevant work we’re proud of >>>

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Coty

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Coty

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Estée Lauder

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Unilever

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LG Electronics

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LG Mobile

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Jurlique

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Mercedes Benz

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Heineken

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Heineken

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X-Rite Pantone

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D&M Holdings

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D&M Holdings

Johnson & Johnsonthe elationship marketing agency >>>

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an elationship™ marketing agency >>>

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Polar

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A&E Network

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Rowenta

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RowentaRowenta

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Dunkin’ Donuts

Not all “big ideas” need huge budgets.Our philosophy is that media and brands can exist everywhere (including on revolving doors, vacant storefronts, elevators and apartment peepholes.)

The more surprising and delightful, the better.

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Comedy Central

We make sparks fly

So, wanna go out sometime?

If so, call us at 212.243.2968 or email David Frederick at david@headoverheelsco.comAlan Shapiro at alan@headoverheelsco.com

www.headoverheelsco.com

an elationship™ marketing agency >>>

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Unilever

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Diageo