C. GRANT & COMPANY GENERAL CAPABILITIES OVERVIEW

WE’RE TRUE BELIEVERS

ABOUT US‣ C. Grant & Company is a Chicago-area full-service marketing

firm focused primarily on serving the faith-based education and nonprofit markets.

‣ We are the only firm that is both a Hubspot Silver Certified Partner and have been certified by Google.

‣ In Higher Education, we are a member of NACCAP, the North American Coalition for Christian Admissions Professionals

SERVING INDUSTRY-LEADING PEERS

PARTIAL CLIENT LISTWheaton College

Thomas Nelson Publishers

Zondervan

Willow Creek Association

Raging Waves Waterpark

SpringHill Camps

Leadership Network

Covenant College

Mount Hermon Camps

Faulkner University

Indiana Wesleyan University

Center for Student Missions

ServiceMaster

Wheaton Christian Grammar School

Aramark

Biola University

York College

Tyndale House Publishers

TruGreen

Forest Home

Baker Publishing

Muskoka Woods

City of West Chicago, IL

John Brown University

Muskoka Woods (ONT)

Redeemer Church/NYC

Anderson University (IN)

Kanakuk Kamps

LeaderTreks

Palm Beach Atlantic University

Wheaton Academy

Moody Publishing

Northwestern College (IA)

Wheaton Academy

Huntington University

Bluefield College

REALLY FULL-SERVICE

OUR CAPABILITIES

Recruitment Marketing Strategy

Brand Strategy

Advertising and Promotion

Media Relations/PR

Social Network Marketing

Broadcast Advertising

Direct Mail

Web Marketing

Blogging/Content Development

Identity/Logo Development

Event/College Fair Marketing

Website Design

Web Games

Video Production

Student, Prospect, and Donor Research

Alumni Relations Communications

Communication Audits and Programs

BEST PRACTICES

OUR DISTINCTIVE

We bring best practices in marketing and research from the Business, Non-Profit, and Ministry markets to Christian Higher Education.

As a firm with expertise in marketing as well as research, we know how to develop research with real-world application to communication programs--and we know how to develop marketing strategies that are constituent-driven.

INBOUND MARKETING IN THE MIX

OUR PROCESSDialogue:

Collect Data, Listen to Customers, Ask Questions, Review Previous Performance

Discover:

Analyze Data and Determine the key insight that will drive new results

Design:

Develop Communications and Marketing Strategy and Execution Plan

Deliver:

Execute Strategy on Time and on Budget, Generate Momentum, Analyze Results, Begin New Dialogue

START WITH INSIGHTS

RESEARCH CAPABILITIES Quantitative and Qualitative Research capabilities in:

Customer Satisfaction Surveys

Constituent Research

Donor File Analysis and Surveys

Predictive Modeling

Institutional Branding and Competitive Analysis

PAGE STOPPERS

PRINT ADVERTISING

DIGITAL PRESENCE

EBLASTS, BANNER ADS

CONTENT IS KING

PRINT AND OLINE CONTENT

MAKING THE CASE

BROCHURES/CATALOGS

STILL PART OF THE MIX

DIRECT MAIL

Date Dear Ministry Leader: As one working with professionals who seek to integrate their faith and business life, I though you’d be interested in the attached sampler of our new title, Serving Two Masters? Reflections on God and Profit by C. William Pollard, chairman emeritus of The ServiceMaster Company. This is the follow- up book to Pollard’s best - selling, The Soul of the Firm, which we published with our sister company Zondervan, and a book that has had enormous influence in both the business and Christian communities. This sampler contains four chapters of this just- released book with ideas for further discussion and questions , in a length that works well in a group setting. These chapters will engage participants in stimulating discussion and give them important insights they can carry into their workplaces. They will appreciate the advice and encouragement from a business leader who has been in their place. I’d encourage you to use this sampler as a special four - week session or us e an individual chapter to supplement a discussion you are already facilitating. Additional information and copies of the sampler chapters can be downloaded from the book website: www.servingtwomasters.com . The book is now available at bookstores nationwide or online. Special discounts and ordering information for bulk orders are also detailed in the booklet. I hope this sampler will be helpful to you and those in your circle of influence. Sincerely, Marion Maneker Vice President and Publisher Collins Business

THE WHOLE SHOOTING MATCH

INBOUND MARKETING

TRULY MOVING PICTURES

VIDEO

LEVERAGING CONTENT

WEB DESIGN/GAMES

GETTING THE WORD OUT

MEDIA RELATIONS/PUBLICITY

LOOKING GOOD

BRANDING/IDENTITY

GETTING DIGITAL WITH IT

SOCIAL MEDIA SERVICES

Social Media

Optimization

Advertising

and Search Engine

Optimization

Research/

Online Reputation

ManagementDigital Audit

GETTING DIGITAL WITH IT

SOCIAL MEDIA SERVICES

Digital Audit: Evaluation of web presence in online and consumer-generated media, including websites (publisher, author, and related), blogs (influencers and general), search engines, and online reviews.

Social Media Optimization: Generating publicity through social media, blogging, reviews, and other non-search engine related vehicles.

Research/Online Reputation Management: Analyzing consumer website posts and reviews to gain insight into consumer trends; tracking and responding to online posts, reviews, and articles related to client products or brands.

Advertising and Search Engine Optimization: Increasing web traffic to websites or blogs through improved coding and keyword content and through online advertising placement and Adwords campaigns.

WE CAN KEEP GOING

OTHER

OutdoorRadioBanners

Apps and Games

WE MEAN IT

THANK YOU