Creativity & Innovation Week 8

Creativity &Innovation

© Kevin Popović. All rights reserved. Developed for San Diego State University

Class 8

Play A Game

Mid-Term

Roll + Admin

Lecture: Pages 75-83

Assignment


Make a Better Mid-

Term


Mid-Term Requirements

1 hour to develop a mid-term exam

Reference slides, book and SLO’s

Develop 25 Q&A’s, 25 points (manage team)

(10) True/False, (15) Multiple Choice

Questions, Answers in e-document

Evaluate teams members 1-5

Submit as group project, names, scores

Mid-Term Exam

Take your group exam

Honor code

20-minutes to complete

Turn in test when completed

Reading Assignment: Chapter 6


Leadership: Fostering Systemic Creativity

Chapter 6 of Creativity, Inc.


Fostering Systemic Creativity

Class Discussion

Pooty Tang


Guidant: Leaders want to maintain an entrepreneurial character

Company grows large enough that bureaucracy threatens to dampen speed, risk taking, atmosphere

“We could see some of the entrepreneurial nature of our company fading, and we needed to catch it in time.”

“We could lose people as we scaled up.”

“If we didn’t stay creative, we would not survive.”


Less pressure, more holistic

Assess current state of creativity

Convened staff, focus groups

Examined companies with reputations for ongoing creativity

Examined self vs. creative profiles

Examined models of corporate structure

Bottom up approach


“The idea is for everyone to learn to understand that they are responsible people in a changing world, to show how to take control of their lives and their work, and how to speak what they believe.”

Next round of training is planned to focus directly on building skills for creativity and innovation, skills that can be applied for personal growth and the company’s benefit by individuals and groups.

Reward and recognize those who succeed.


To reward the team and to encourage others, the team was recognized.

Systemic creativity is a never-ending quest – why?

What can you do?

How can you foster change in your groups?

How will you make creativity happen at your company?


To reward the team and to encourage others, the team was recognized.

Systemic creativity is a never-ending quest – why?

What can you do?

How can you foster change in your groups?

How will you make creativity happen at your company?


Initially, we present creative dynamics in a sequence

The creative process is better understood as a whole.

Best learned experientially, like riding a bike, rather than reading about how to ride a bike.

Every chance to learn the process from a different angle makes for more comprehension.


Theory X = Employees need to be controlled to produce good work. Employees respond to extrinsic

motivation or coercion, were not to be trusted or self-directed.

Theory Y = Employees want and need to excel and require the right organizational (global, local) climate to do so.

Where is management today?


Leaders need to confer responsibility and capability of creative leadership on every employee.

When each employee can engage with the (systemic) creative process and feels like they are a part of change THEN the company will reach systemic creativity.

When this (systemic) process is in place and functioning it can THEN work on refining the process.


To foster creativity companies must: Reduce Unnecessary controls Adopt creative-friendly reward

systems Instill attitudes about efficiency and

failure Communicate the value of creative

change Provide tangible and intangible

resources Lead as a guide, not manage as a

manager


1. Initiate Change

2. Build a Coalition

3. Plan and Experiment

As the change to systemic creativity advances, effective guiding, leadership will make a point to learn from every step.

Without a conscious effort to learn there will be no creativity or innovation.

Reading Assignment: Chapter 7


Read The Innovation Value Chain


Leadership & Management

Creativity & Innovation Week 8