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Creativity + InnovationKevin Popović, B.A., M.S.
© Kevin Popović, SDSU Creativity + Innovation
CourseKey
© Kevin Popović, SDSU Creativity + Innovation
Please check-in: d5icrz
Session 1.7
• Welcome• Roll, Admin• Speaker• Adventure
© Kevin Popović, SDSU Creativity + Innovation
• Game • Discuss Chapter • Quiz• Mid-Term
Guest Speaker | Ali HoruzFounder & CEO, VIP Pedicab Outdoor Media
© Kevin Popović, SDSU Creativity + Innovation
Make A Better: Bar BikeA Game of Design Thinking and Collaboration
© Kevin Popović, SDSU Creativity + Innovation
Make A Better: Bar BikeA Game of Design Thinking and Collaboration
© Kevin Popović, SDSU Creativity + Innovation
The Problem StatementDesign the next generation bar bike:
• Must convey 16 people• Must include at least (1) beer tap• Must include (1) LED screen per side• Must include charging station for phones• Maximum available space for advertising
© Kevin Popović, SDSU Creativity + Innovation
Pages 55-67, 75-83 of Creativity, Inc.© Kevin Popović, SDSU Creativity + Innovation
Breaking and MakingConnections For Enterprise
Dynamics of Creativity
• The Dynamics of creativity apply to all companies as well as individuals.
• The company is a metaphor for a person: variables of complexity, scale, environment.
• In a company, motivation, curiosity and evaluation are nurtured greatly by the corporate (global) climate.
© Kevin Popović, SDSU Creativity + Innovation
Dynamics of Creativity
• Breaking and making connections = the pivotal dynamic of the creative process.
• Create new ways to look at old things.• Differentiate from the competition
(standards and norms).• Example: Steelcase• What did they see?
© Kevin Popović, SDSU Creativity + Innovation
Steelcase Products
• Design: Wheels on everything, change is inevitable
• Connections: Furniture must configure around people in motion
• Anatomy: The body changes through the day over time
• Ergonomics: Chairs maintain back support no matter how you site in them
© Kevin Popović, SDSU Creativity + Innovation
Steelcase Thinking
• Pathways was a different way to look at an office space.
• New thinking on old problem.• Chasing a new concept of the workspace
began with the leaders – why?• What room did they reference in new think
– and why?
© Kevin Popović, SDSU Creativity + Innovation
Steelcase Thinking
• Employees and clients had to be taught new ways of thinking of furniture and space as critical design elements
• Theories of learning-through-application to address education through transition process
© Kevin Popović, SDSU Creativity + Innovation
Steelcase Thinking
• Brought groups of different people together for creative connection making around the evolving business model.
• Created environment for “displayed thinking”, new work spaces, which institutionalized the new approach
© Kevin Popović, SDSU Creativity + Innovation
Steelcase Reflections
• When a familiar map breaks down, or when a map is discarded, there’s a terrific uncertainty as old connections cease and new ones form.
• The more a company is dependent on an old map the more disturbing a new connection can be.
© Kevin Popović, SDSU Creativity + Innovation
Steelcase Reflections
• The success comes in encouraging (positive) conflict and risk taking, in promoting diversity, organizing groups of intrinsic motivation and encouraging the flow of information.
© Kevin Popović, SDSU Creativity + Innovation
Encouraging Conflict
• Conflict between different ideas and points of view can be instrumental in breaking down established connections and generating new material for new solutions.
• Conflict can raise levels of fear, lower motivation, shut down connection making, distort evaluation and damage client.
© Kevin Popović, SDSU Creativity + Innovation
Encouraging Conflict
• Everyone must believe that the intent is to create a better idea – together.
© Kevin Popović, SDSU Creativity + Innovation
Encouraging Conflict
• Get past win-or-lose approach.• “I like my idea, yours is wrong, I need to
defend my idea and my approach.”• “If I am discounted as a person I will get
revenge, somehow, some time.”
© Kevin Popović, SDSU Creativity + Innovation
Encouraging Risk-Taking
• Companies that encourage risk-taking increase the likelihood of breaking and making connections.
• The short-term risk in challenging assumptions and breaking connections reduces the longer-term risk of relying on outdated assumptions.
© Kevin Popović, SDSU Creativity + Innovation
Encouraging Risk-Taking
• Challenging sacred assumptions takes the blinders off the view of the world as you know it.
• If assumptions are flawed, employees can solve the problems.
© Kevin Popović, SDSU Creativity + Innovation
Encouraging Risk-Taking
• Any action holds the risk of uncertain results.
• A plan is not a guarantee of results.• Individual tolerances for risk-taking vary.
© Kevin Popović, SDSU Creativity + Innovation
Encouraging Risk-Taking
• Pressure of time and risk of wasting it triggers anxiety, drives managers to shut down early to avoid failure.
• Companies in favor of fast decisions and safe answers rarely make new connections.
© Kevin Popović, SDSU Creativity + Innovation
Don’t pull out on the big ideas.
Assignment
© Kevin Popović, SDSU Creativity + Innovation
• Read “Managing Creativity at Shanghai Tang”
• Available in the reader
• Prepare for Quiz
Assignment
© Kevin Popović, SDSU Creativity + Innovation
• Read Chapter 6
Mid-Term Exam
© Kevin Popović, SDSU Creativity + Innovation
• Based on what we have read, what we have discussed, what we have learned together.
• True/False• Multiple Choice• Review slides, our process,
SLO’s
Student Learning Outcomes
© Kevin Popović, SDSU Creativity + Innovation
• Explain the influence of problem solving techniques, team processes, and environmental conditions on creativity in organizations.
Student Learning Outcomes
© Kevin Popović, SDSU Creativity + Innovation
• Describe the innovation process, including the innovation value chain, the role of champions, and commercializing an innovation.
Student Learning Outcomes
© Kevin Popović, SDSU Creativity + Innovation
• Explain the process involved in managing creativity or innovation effectively and apply this knowledge to your own creative idea or innovation.
Student Learning Outcomes
© Kevin Popović, SDSU Creativity + Innovation
• Develop case study analysis skills (specifically, identifying critical issues in case studies and applying course material to case studies).