Creativity & Innovation - Week 10

Creativity &Innovation

© Kevin Popović. All rights reserved. Developed for San Diego State University

Class 10

Play A Game

Guest Speaker

HBR: The Innovation Value Chain

Roll + Admin

Assignment


Share the Story


Brandon Noel


Brandon Noel

Mission and Vision

Our Mission and Vision at RezidentManagement Group is to promote and assist the driven artist to reach the highest level in their art and profession.

We have created a team/network of elite Djz. Artists, and Musicians who’s core values stem from integrity, consistency, originality, independence, and a true passion for music.

We provide the elite DJ/Artist with high quality representation, talent development, networking opportunities, website management, social media marketing, PR, and a true understanding and genuine appreciation of their art.

Brandon Noel

The Innovation

Value Chain


All companies face obstacles

Everyone knows best practices

Why aren’t all companies better at

innovation?

Intuit

Procter & Gamble

The Innovation Value Chain


A company’s capacity to innovate is only as

good as the weakest link in its innovation

value chain.

The idea poor company

The conversion poor company

The diffusion poor company


The innovation value chain provides a

framework for managers to sort out which

approaches make the most sense for their

companies.


Assignment

Develop a Mini-Pitch for an idea

Practice for Creativity & Innovation

Application Presentation, Memo

Develop a creative product or service

Write 1-page memo; outline how concepts

learned in class are applied, address

challenges and how you will overcome,

identify techniques from class.

5-minute presentation to class and guest

speaker

Guest Speaker

John Carder, CEO, MOGL

Serial entrepreneur with a passion for

solving problems.

Connect on LinkedIn

Creativity &

Innovation

PPT + Memo


Creativity & Innovation PPT + Memo

Apply what you have learned (50%)

Develop a creative product or service

Be novel, useful, have market potential

Write 1-page memo mapping ideas to what

you have learned in class that will insure

effectiveness of your idea

Select a creativity exercise or technique,

apply to your idea, document.

5:00 presentation of concept, explain

thinking, sell your idea (50%).

Design Thinking

Group Project


Design Thinking Group Project

Groups of 5-6

Apply a design thinking approach to develop

a new product or service

10-15 minute creative presentation

Include project overview (memo)

Grades = group presentation (50%, memo

(30%), individual evaluation (20%)

Survivor rules apply

Leadership & Management

Creativity & Innovation - Week 10