Creativity & Innovation - Week 12

Creativity &Innovation

© Kevin Popović. All rights reserved. Developed for San Diego State University

Class 12

Play A Game

Guest Speaker : Akshay Sateesh

Individual Mini-Pitch + Feedback

Review Individual PPT + Memo, Group

Project + PPT, Final Exam

“Corporate New Ventures at Procter &

Gamble” – Amabile & Whitney

Quiz

Roll + Admin + Grades


Akshay Sateesh


Corporate New

Ventures at P&G


Corporate New Ventures at

Procter & Gamble

- “Procter & Gamble has a history of creating

new to the world products through

technology – from fluoride to disposable

diapers – and we must continue to do that.”

- We began to realize that there is a greater

opportunity to have a combination of market

driven innovation and technically driven

innovation beyond what we have done

historically.

- This is where Corporate New Ventures and

the sector venture group comes in.


Procter & Gamble

- CNV is a small but important complement to

the strong R&D engine that has always

driven our new product development.

- The payoff from tis goes well beyond the

brands we create.

- The processes and the excitement that start

in the venture groups are spreading in a new

climate of entrepreneurship throughout the

company.

- What is the term we used in Creativity, Inc. to

describe this?


Procter & Gamble

- Why was the group formed?

- What do we call a “members work

environment” in class?

- How did they effect change?

- How did they know, and what were the

results?

- Why did CNV have to move out of their

space, and what did Craig say to explain?


Procter & Gamble

- “What happened in the early days was that

we had all these scientists talking to each

other, and there was much cross-fertilization

of technology. Learning how to deal with

Calcium in the wash water for our synthetic

detergents led to a knowledge of how to deal

with Calcium in the dental area, which led to

P&G getting into the prescription drug

business and dealing with osteoporosis.”

- COO, Durk Jager


Procter & Gamble

- Where does most of P&G’s early innovation

trace back to?

- Provide an example.

- How was the business organized

geographically, and who was it managed by?

- How were the business units organized, and

why?

- What did this organization create?


Procter & Gamble

- “We realized that we needed to get our best

people into that group, because we all felt

that it was most important work we needed to

do. It was difficult starting that group, and

getting quality talent over there in most

functions. Because of our company’s

rewards systems, and because it was

something new, many felt it was an “off the

track” position”

- Steve Barrett

Mini-Pitch Do-Over

Update your Mini-Pitch for an idea

Practice for Creativity & Innovation

Application Presentation, Memo

1-minute presentation to class and guest

speaker

Creativity &

Innovation

PPT + Memo


Creativity & Innovation PPT + Memo

Apply what you have learned (50%)

Develop a creative product or service

Be novel, useful, have market potential

Write 1-page memo mapping ideas to what you have learned in class that will insure effectiveness of your idea

Select a creativity exercise or technique, apply to your idea, document.

1:00 presentation of concept, explain thinking, sell your idea (50%).

Individual Presentations 4/29

Design Thinking

Group Project


Design Thinking Group Project

Groups of 5-6

Apply a design thinking approach to develop

a new product or service

10-15 minute creative presentation

Include project overview (memo)

Grades = group presentation (50%, memo

(30%), individual evaluation (20%)

Survivor rules apply

Group Presentations 5/6

Final Exam 5/13


Leadership & Management

Creativity & Innovation - Week 12