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Innovation Teaser - Creativity

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Innovation Teaser - Creativity New York Press Conference in May 2014 Citi Trends

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Page 1: Innovation Teaser - Creativity

demo-driveninnovation

demodriven.com

Page 2: Innovation Teaser - Creativity

innovation?

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innovation?(describing the problem is essential for finding a solution)

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innovation?

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innovationis for creative people

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innovationis for creative people

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innovationis for smart people

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innovationis for smart people

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innovationis for you

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innovation =reshapingthe status quo

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the status quo?

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the status quo?the existing state of affairs

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let’s look at an example

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apple treesexistsince millennia

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people stood belowapple treessince millennia

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apples have fallenfrom apple treessince millennia

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people haveseen apples fallsince millennia

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and all peoplethoughtsince millennia...

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yummy!

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until one mansaw it differently

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F = m a.

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the status quo?the existing state of affairs

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the sum of your assumptions

the status quo?the existing state of affairs

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innovation =reshapingyour assumptions

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your assumptionsare your main enemies

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deal withyour assumptions

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fightyour assumptions

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learn to fightyour assumptions

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challenge

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challengethe status quo

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challengeyour assumptions

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challengeas a habit

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challengecontinuously

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challenge

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challengedesign

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designa solution

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designa technicalsolution

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design,but don’toverdo it

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designarounda story

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challengedesign

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challengedesign

present

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how to spot whenyour assumptionsare wrong?

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exposeyour assumptions

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presentyour assumptions

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present

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• presenting• is not• bullet• pointing

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presentingisnot evenslide showing

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presentingisstorytelling

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presenta message

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a good story hasa message

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a good story hasone message

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a good ad hasone message

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a good movie hasone message

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a good book hasone message

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a good phd hasone message, too

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a good phd hasone message, too

(it’s called a thesis)

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one message

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one messagemakes youfocus

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one messagemakes youchoose

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one messagemakes youdesign

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one messagemakes youdesign

(it truly does)

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findone message

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presentone message

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challengedesign

present

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challengedesign

presentdemo

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a demomakesyour storyengaging

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a demomakesyour storyexecutable

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a demomakesyour storytangible

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a demoalso validatesyour story

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a demoalso validatesyour assumptions

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content formreal

valuenecessaryevil

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content formreal

valuenecessaryevil

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content form

content might be your goal, butyou cannot even think without form

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content form

content and form go together

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content form

form is more than marketing

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content form

form is a design tool

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challengedesigndemo

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challengedesigndemolisten

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feedbackis the mostpreciousgift

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feedbackis the mostfragilegift

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don’t fightfeedback

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don’t fightfeedbackeven whenit’s negative

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don’t fightfeedbackespecially whenit’s negative

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it’s hardespecially whenit’s negative

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but,it’s importantespecially whenit’s negative

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listen tofeedbackespecially whenit’s negative

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challengedesigndemolisten

enable

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established

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established

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disr

uptiv

e

established

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disr

uptiv

e

established

the innovator’s dilemmaclayton christensen

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disr

uptiv

e

established

the innovator’s dilemmaapplies to how you invest innew ideas, too

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disr

uptiv

e

established

the innovator’s dilemmaapplies to how you invest innew points of view

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disr

uptiv

e

established

the innovator’s dilemmaapplies to how you choosenew points of view

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disr

uptiv

e

established

the innovator’s dilemmaapplies to how you pursuenew points of view

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innovation requiresreshuffling

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15

innovation requiresreshuffling

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15

reshuffling requirestime

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reshuffling requiresenergy

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reshuffling requireseffort you cannot anticipate

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slack is essentialtom de marco

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you can’t manageinnovation

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and overtimewon’t help either

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you can onlyenable it

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slack is essential

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challengedesigndemolisten

enable

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innovation isnot a selfish game

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innovation isa multiplayer game

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give back

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give feedback

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give feedbackto uncoversomeone else’swrong assumptions

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give feedbackto practiceother points of view

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challengedesigndemolisten

enable

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innovation?

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innovation =reshapingyour assumptions

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innovationis for you

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demo-driveninnovation

challengedesigndemolisten

enable

demodriven.com