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www.seodoctors.co.inAn Initiative Taken by Pan
India Internet Pvt. Ltd.
On-Page SEO TipsBy
SEO Doctors
• What Google sees on your page –– Title– Meta Description– Main Heading (H1)– Sub-headings (H2, H3 …)– CONTENT– Design– Photos/images
Search Engine Optimization
TITLEMeta
Description
Title Tag• Max 65 characters (including spaces) – most important
keywords should be included within the first 55 characters.
• Title should be strictly relevant to the topic and content you have written on that particular page.
• Eg. – Topic – Delhi to Shimla
• Ideal title – Delhi to Shimla Route, Bus and trains from Delhi to Shimla
• Wrong title – Delhi to Shimla route , bus , train, and air routes from Delhi to Shimla
Meta Description• Max 160 characters (including spaces) – ideally should
be a single sentence with minimum usage of commas. NO full-stops!
• Summary of the summary of your article – Describe your article in 1 sentence
• Eg. – Topic – Delhi to Shimla
• Ideal meta description – Delhi to Shimla - Various routes and modes of transport available between Delhi to Shimla like bus and train with distance and time taken is covered here
Main Heading
• Should always be exactly as the topic name given to you.
• You can always add some important keywords in the heading besides the main topic
• Eg. Delhi to Shimla – Routes and Distance
• NO COMMAS
Sub-Headings
• All sub-headings should be marked as “Heading 2” in the CMS
• Ideal Sub-heading – Bus Routes between Delhi to Shimla
• Wrong sub-heading – Bus routes
Content• Stick to the topic – write content only related to the topic given to
you
• Ideal word count – 500-550 words per article – but not necessary – if the topic demands a 750 word article, go for it!
• Do NOT over-write; avoid the tendency to go off-topic
• Inter-link your articles within our network wherever possible; don’t hesitate to provide links to sites which are relevant and useful for users; DON’T link competitor sites!
• Eg. – Delhi to Shimla – write only about routes, distances, time taken, modes of transport available, stopping points, mid-ways etc.
• Wrong content – if you write about the scenic beauty of Shimla or about Shimla as a hill-station
Photos / images• Always try to have atleast 1 photo/image per article
• You can even have 4-5 photos in an article if required, but DON’T overdo it!
• Always have a proper Title and Alt text defined for your images
• Title should be a small description of the image (max. 30 characters)
• Alt text should be the name of the image.
