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Insights From Around the Property Portal World

How Mobile Is Changing

User Behaviour

A Closer look on Asian Tigers +

Australia

•  45 % of the traffic in Asia Pacific for classifieds vertical Search engine Mitula

is coming from mobile web access

Asia + Australia are mobile

•  We studied Mitula's traffic in 6 of the top countries in Asia Pacific: Indonesia, India, Pakistan Malaysia,

Philippines and Australia.

Asia + Australia are mobile Mitula total mobile traffic % (In, Id, Ph, My, Pk, Au)  

•  Note: Significant YOY increase : 2013 / 2014 = 44%

Picking up speed 2013 / 2015 = 240%

2013 15%

2014 32%

2015 45%

Asia + Australia are mobile Mitula mobile traffic percentage per country.  

ID 64% MY

48% IN

47%

PH 39%

AU 37% PK

35%

Asia + Australia are mobile Responsive Design vs. Mobile App. Top ten property portals analysed  

RESPONSIVE 88%

MOBILE APP 35%

Asia + Australia are mobile Responsive Design vs. Mobile App. Per country  

•  Apps are less common in Asia even more so for Job and car classifieds (only between 20% and 35%)  

AU 60%

IN 40%

Mobile is no longer the next big thing. It is

“The” Thing

Leading companies today should think mobile first

What do these facts tell us?

Quick Survey:

Mobile APP?

Or Responsive design

None?

APP or mobile Browser? Our advice is use both  

Do  not waste any chance to get traffic Apps are good to build user loyalty and gather new Big Data. Responsive design is a must anyhow. Do not build an app if it is going to be just a mobile browser for your desktop version Apps should offer distinct features and unique user experience not available on your responsive version

APP or mobile Browser?

Think of a way to "gamify" or make your app a different product on its own Use Big data to enhance user experience on your APP You can use new Big Data from the app to improve your site. Thanks to: •  GPS location, •  Frequency of use, •  Push pull notifications, •  Connectivity with social networks •  Accelerometer…etc.

Best APPs we’ve seen Not just 1 APP…Most of these top portals use specific APP’s for Rent / buy / luxury Properties Some have specific aps for Agents and Developers

Iproperty Propertyguru Zillow StreetEasy REA

Zoopla Rightmove Domain Properati Trulia

Best Features we’ve seen

Trulia:  Favorite  Boards   Trulia:  Compare  Homes    Propera6:  Look  &  feel,  Swipe  op6ons,  last  viewed  +  Street  view  and  get  direc6ons  feature  

Best Features we’ve seen

Zoopla:  neighborhood   Zoopla:  Commute  Time   Zoopla:  Valua6on  Es6mate  

Best Features we’ve seen

Domain:    Inspec6on  Planner  &  checklist  +  Personal  Notes  

Domain:  Shortlist  Proper6es  Domain:  Look  and  feel  +    View  proper6es  on  Maps      

Best Features we’ve seen

Street  Easy:  Naviga6on   Street  Easy:  Info  Data  base  Street  Easy:  Swipe  op6ons    

The Best of them all?

Trulia  my  personal  favorite,  always  one  step  ahead  

REA  Probably  the  best  and  most  complete.  Has  most  of  the  above  

Airbnb:  one  of  the  world’s  most  valuable  Start-­‐ups  today.    SeQng  new  trends  and  ways  to  mone6ze  the  property  space.    Holiday  rental  transac6onal  business  model,  really  sexy  and  usable.  

Apps to follow or get inspired by.

Also worth checking

Also worth checking UPTOP  swipe  “6nder  like”  App  for  Rental  property  in  NY.  S6ll  in  Beta  hYps://liveuptop.com  

Estately  Swipe:  self  declared  Tinder  for  Realestate.    

Countries with the highest mobile web access in Asia for Mitula: ID (60%), MY (48%), IN (47%) and growing…   YOY mobile traffic growth 2013 - 2014, = 44%; 2013 - 2015 = 240%.   Responsive Web Designs and mobile App’s are becoming a necessity to respond users needs. Most of Top 10 Asian Portals do not have Mobile Apps yet Around 60% of top Australian portals do Mobile is affecting the way users browse and use the web..

Key Facts & Conclusion

Open Discussion:

Is mobile affecting user behaviour metrics on your site?

How?

As users go mobile, user behaviour is changing:

•  Higher user engagement,

•  Shorter more frequent sessions,

•  Access to new products

•  Higher user conversion on mobile, (when properly designed)

•  24/7 connectivity

•  Traffic peaks where there where valleys (holidays, evenings, commute hours)

•  Geo-localization allows for new more tailored services

•  Apps provide new alternative services and bowser options

Key Facts & Conclusion

One more thing to remember

Whether on Desktop or Mobile

Mitula drives you traffic:

>60% Most of our traffic

More new users

2 - 5% 9 – 18%

Good Conversion

Get new Leads

Competitive CPL’s

ROI

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Competitive CPC

Based on traffic performance and

adjusted to partner’s needs

starting at 0,02$

Mitula’s KPI’s

14 languages

+55 Million

Monthly Visitors

+220 Million

Ads Indexed

+12K Portals

Partners

40 countries

KPI’s Mitula Q3 2014

Europe Spain, UK, Italy France, Germany, Netherlands, Portugal, Ireland Belgium, Austria, Russia, Switzerland, Poland, Romania, Turkey

Americas U.S., Canada, Mexico, Chile, Brazil, Argentina, Colombia, Peru, Venezuela, Ecuador

Asia-Oceania

India, Australia, N. Zealand, Hong Kong, Malaysia, Singapore, Thailand Philippines, China, Indonesia, U. Arab Emirates, Pakistan

Africa

Morocco, South Africa

Mitula is amongst the world leaders in vertical search for classifieds, having partnership agreements with key portals in 5 continents.

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Thanks !!!

Talk to us:

e-mail: javier@Mitula.com Skype: javier_mitula

HQ: Mitula Classified S.L. Cuevas del Valle, 28 28023 Madrid Spain +34 917 082 147

www.Mitula.com

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