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Changing Behaviour OfOnline Content Consumption
Age of Listicles & GIFs
BuzzFeed 2014 – 200M monthly uniquesScoopWhoop – 12M monthly uniques Long form still has an audience
#1
Can you have listiclesEvery cat isn’t going to be viral
Think of your reader
Takeaways
Social Media
Facebook and WhatsApp ruleOrganic reach is dead
Networks are the new publishers
#2
Source: We Are Social Report 2015
Facebook Dominates
Source: Waggener Edstrom Communications Content 2015 Report
Sharing on Social Media
Source: Mary Meeker Report 2015
Smartphones & Social Media
Trust data before investing in networksInvest in ads if you can
Respect the individuality of networks
Takeaways
Email Marketing
Email not deadMobile taking over web Open rate 23%,Click rate 5% for Media
#3
Source: Litmus Email Stats June, 2015
Mobile Taking Over
Make it responsiveDon’t hide the unsubscribe button
Respect your readers inbox
Takeaways
Mobile
Desktop still rulesMobile is driving content consumptionIndia most engaged market on smartphone
#4
Source: Mary Meeker Report 2015
Mobile = Internet Traffic
Source: Outbrain Report 2014
Smartphone Content Consumption
Advertising is going to be a challengeApp? think wisely
Think mobile but don’t ignore desktop
Takeaways
Video & Regional Content
India in top 3 video consuming marketsMobile leading video consumptionPreference for content in native language
#5
Source: We Are Social Report 2015
Smartphone Activities
Source: Vuclip Global Video Insights 2015
Native Content Preference
Regional content has demand
Video is interesting but investment is big
Takeaways
Thank You!
Keep producing content, money will follow
Lighthouseinsights.in@LHInsights/@PrasantNaidu