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New mobile tools are evolving retailer loyalty and customer management. Smart POS and other solutions provide a wide range of tools allowing any small business to get pass the transactional aspect of a customer interaction into engagement, loyalty, and marketing. See how SquareUp, ShopKeep, LevelUp, and digital wallets are changing the industry.
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Mobile Loyalty for Small BusinessAdam Kruszynski @ Revolve.caMay 27, 2013
Please note we are not endorsingany of the solutions shown here.
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What is consumer loyalty?
What does a loyalty program look like?
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Then this strange thing came around
Founded by Jack Dorson who founded of Twitter
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Then other solutions came along…
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But how is this related to loyalty?
Here is POS used to be
Here is what POS used to be
Today’s solutions are much more
• Integrated ecommerce on website
• Integrated marketing services
• Mobile payment, coupons, & loyalty
Loyalty as an incentive1. ???
Loyalty programs are no longer about
incentives
Loyalty as a relationship1. ???
Mobile phone evolved loyalty into
relationships
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Look at a quintessential example
Digital revolutionized loyalty
ReturnPurchase
CustomerInsights
CustomerConnection
Increasing Customer Loyalty
Connectivity defines relationship
Retailer
•Can see customer activity across multiple connection points•Has real-time visible insights to make business decisions• Can make the customer feel like they’re receiving a personal treatment
Customer
• Can think and relate to a brand as a person• Can know the manager
and staff in a personal way• Can interact with retailer
via multiple ways / devices• Can personalize their retail
experience (make it easier / more convenient)
Get to know your customer by name
Reward with discounts, coupons, points, etc.
Send marketing emails, SMS, & mobile alerts
Easily provide shareable gift cards
Learn about your customer shopping patterns
Make decisions real-time anywhere you are
Backwards compatible solution
What’s the benefit to retailers?
CompetitiveAdvantage
•Fully functional POS•Inventory management•Great reporting•Mobile dashboard•Cool new technology•Easy maintenance
Value AddedServices
• Integrated loyalty program• Integrates with Ecommerce• Integrated marketing
services like email• Integrated consumer
demographics and insights
But how much does it cost?Same or less than your current POS!
What’s the big picture?
Thank YouAdam KruszynskiSenior Brand Strategist | Director of DigitalRevolve | [email protected]: 902 835 3559Cell: 902 292 5411
About Adam KruszynskiAs an 18 year Digital veteran, Adam has had the opportunity to lead a variety of digital projects for many worldwide brands, including Pepsi, Nissan, Unilever, SC Johnson, RBC, and Cineplex. He’s well versed in working with digital strategy, online media, social media, email marketing, mobile applications CRM, loyalty programs, and retail experiences, to name a few. Since leaving Capital C in Toronto and joining the Revolve team in Bedford, Adam has led the digital team in implementing projects for clients like The Chronicle Herald, Source For Sports, Atlantic Lottery, TIMBER MART, Ramar Construction, KBRS, Just Us Coffee and many more. He has numerous accolades awards including ICE and CASSIE awards. He has also spent several years as a professor at George Brown College School of Design and Sheridan College, teaching Internet marketing, web design and web development.
LinkedIn: ca.linkedin.com/in/kruszynskiadam/Google Plus: gplus.to/adamoutsidetheboxTwitter: twitter.com/adamoutsidedbox Email: [email protected]
About RevolveRevolve is a nimble agency comprised of more than 30 extremely talented (and likeable) professionals in a range of disciplines. We've got a reputation for building extraordinary brands that evoke passion and emotion, penetrating hearts and minds through brand discovery, strategy, creativity and storytelling. We have a solid grasp on emerging trends and the role digital plays in building a brand, telling its story and connecting with consumers. Our digital team includes strategists, developers, designers, content creators, social media engagers and listeners. They work hand in hand with our client service and creative teams to ensure digital and traditional initiatives are synchronized with brand strategy.
Website: revolve.caLinkedIn: linkedin.com/company/revolveTwitter: twitter.com/revolvebranding Facebook: facebook.com/revolvebranding YouTube: youtube.com/revolvebranding
