2
Connect. Engage. Convert. From PCs to smartphones to tablets, today’s consumers are better connected than ever before. 24/7, 365 days a year, consumers have an increasing demand for a personalized and consistent brand experience across multiple touch-points. Therefore, Mobilozophy’s philozophy is this: the next generation of customer communication, engagement and loyalty programs must include mobile. Using the mobile device as a point of delivery for services - such as member account information, location-based rewards and promotions - allows the entire member experience to become far more engaging and interactive than traditional card-based programs. In addition, the mobile device itself offers the ability to capture additional data points, both behavioral & transactional, thereby gaining valuable customer insight. Using Mobile to Enhance Member Experience Now is the time to take advantage of the mobile channel to enhance member experience, engagement and loyalty with Mobilozophy’s products and services. It’s easy with Mobilozophy’s mobile coupon redemption solutions. No matter how large or small your business is, creating accurate targeting and tracking campaign results requires key consumer data. Redemption solutions collect this consumer data for your business resulting in improved marketing analytics. Learn Who is Redeeming Your Coupons! 13119 W. LINEBAUGH AVE., SUITE 102, TAMPA, FL 33626 p: 866.631.5773 | e: [email protected] WWW.MOBILOZOPHY.COM PROXIMITY MARKETING SMS MARKETING MOBILE WEBSITES MOBILE COUPONS & REDEMPTION MOBILE APPLICATIONS mzConsumerIntel is Mobilozophy’s web services redemption solution that allows businesses a way of capturing redemption at the point-of- sale (POS) system. By either manually entering a numeric code or scanning a barcode code into the POS, the POS sends a transaction via a payment gateway to our mzConsumerIntel database requesting verification as to the coupon validity. Once mzConsumerIntel verifies the coupon, a response is sent to the payment gateway, which responds to the POS the coupon validation results. The POS processes the coupon redemption information and updates totals by applying coupon value. POS Mobile Coupon Redemption 1 2 3 4 6 8 7 9

Mobilozophy Mobile Loyalty

Embed Size (px)

Citation preview

Page 1: Mobilozophy Mobile Loyalty

Connect. Engage. Convert.

From PCs to smartphones to tablets, today’s consumers are better connected than ever before. 24/7, 365 days a year, consumers have an increasing demand for a personalized and consistent brand experience across multiple touch-points. Therefore, Mobilozophy’s philozophy is this: the next generation of customer communication, engagement and loyalty programs must include mobile.

Using the mobile device as a point of delivery for services - such as member account information, location-based rewards and promotions - allows the entire member experience to become far more engaging and interactive than traditional card-based programs. In addition, the mobile device itself offers the ability to capture additional data points, both behavioral & transactional, thereby gaining valuable customer insight.

Using Mobileto Enhance

Member Experience

Now is the time to take advantage of the mobile channel to enhance member experience, engagement and loyalty with Mobilozophy’s products and services.

It’s easy with Mobilozophy’s

mobile coupon redemption solutions. No

matter how large or small your business is, creating

accurate targeting and tracking campaign results

requires key consumer data. Redemption solutions

collect this consumer data for your business

resulting in improved marketing analytics.

Learn Who is Redeeming Your Coupons!

13119 W. LINEBAUGH AVE., SUITE 102, TAMPA, FL 33626p: 866.631.5773 | e: [email protected]

PROXIMITY MARKETING SMS MARKETINGMOBILE WEBSITESMOBILE COUPONS & REDEMPTIONMOBILE APPLICATIONS

mzConsumerIntel is

Mobilozophy’s web services

redemption solution that allows

businesses a way of capturing

redemption at the point-of-

sale (POS) system. By either

manually entering a numeric

code or scanning a barcode code

into the POS, the POS sends

a transaction via a payment

gateway to our mzConsumerIntel

database requesting verification

as to the coupon validity. Once

mzConsumerIntel verifies the

coupon, a response is sent to the

payment gateway, which responds

to the POS the coupon validation

results. The POS processes the

coupon redemption information

and updates totals by applying

coupon value.

POS Mobile Coupon Redemption

1

2 3

4

6

8 7

9

Page 2: Mobilozophy Mobile Loyalty

QR CodesWithin the past year QR codes have become a popular marketing tool to include on print materials because they enable an interactive engagement between your brand and members. Using mzCONNECT, you can quickly generate and download a QR code to imprint on your marketing materials, then create and publish a mobile-friendly page of linked content such as coupons, directions or a video and track the number of scans your QR code receives.

SMS or Text MessagingShort message service or text marketing is a direct, personal and effective medium which allows you to get timely and relevant content into the hands of your members. With mzCONNECT, you can easily create, execute, manage and analyze a wide variety of SMS loyalty campaigns such as alerts, coupons, contests, sweepstakes and surveys. And, mzCONNECT is HPL-licensed technology approved so you can include URLs in your text messages without liability of patent infringement.

Mobile Website BuilderWith mzCONNECT’s Mobile Website Builder you have the option of building single landing pages or complete mobile sites.

WYSIWYG EditorThe Mobile Website Builder editor is similar to that of Microsoft Word or any other text editor. It allows you to design and format content without the need for programming or technical knowledge.

Standard TemplateUsing our standard mobile template, you can edit the header, top/bottom menu and body styling to give the template your brand’s look and feel.

Click-to-Call NumbersYou can add any number on a mobile page and a click-to-call link will be generated on the mobile page on which visitors can click to place the call.

Auto Redirect ScriptMobilozophy provides the redirection script you can paste into your desktop site so that any mobile visitor will be directed to your mobile site.

Mobile Website OptionsDepending on your mobile website needs there are many optional features you can license such as: Form Builder, Location Finder, Online Ordering, Photo/Video Gallery, Calendar, mCommerce, Mobile Coupons, Social Media Integration and an Appointment/Reservation Scheduler.

Proximity Marketing is quickly becoming

the most effective marketing tool in many

industries. Thanks to new beacon technology

and the expansion of smartphone use, it’s now

possible to deliver an interactive, completely

personalized consumer experience in real time.

Immediately show customers products, attractions, or their seats at an event

Offer customers tailored, relevant deals the moment they are near a featured item

Send customers coupons that can be scanned direct from their smartphones

Offer surveys direct to customers’ phones

As a consumer nears your proximity or enters your business, they can instantly receive timely

and relevant content with the use of Beacons and our mzCONNECT platform.

Proximity Marketing