The ultimate pregnancy companion40weeks

For future moms

A unique destination

Interactive Platform & App

40weeks

40weeks is the ultimate companion for future moms. A unique destination for expecting parents, designed for smartphones and tablets.

Developed over the past five years by a team of media and medical experts, this smart mobile application and powerful platform boasts an arsenal of unique content, interactive features and built-in premium advertising solutions.

40Weeks TM

The ultimate companion. The media platform .The business opportunity.

The ultimate personal pregnancy companion

Short business presentation – Aug, 2012 – All rights reserved to MAGYX Media Inc2

40weeks – the platform

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40Weeks Marketplace!

Week by week

My digital album

My doctor online Tip of the day

40Weeks - 3D video series

On Tablets

40Weeks TM

the platformThe app.

We’ve made it easy to get all the pregnancy info you need in one place. Each week of pregnancy includes a description of your baby’s development, as well as an explanation of the changes taking place in your body.

Getting answers about pregnancy has never been easier. Pregnant couples are invited to contact the doctor 24/7 with personal questions.

40 chapters of 4 minutes each with localized content and unique 3D animation.

A built-in shopping section with the best deals and an online marketplace for parents to buy and sell second-hand items.

40weeks users celebrate their pregnancy every day with the pregnancy daily tip. Users are invited to upload photos, to scan

pregnancy documents every week and either file or share them with family. It’s great for a medical follow-up and as both an exciting photo album and a pregnancy souvenir.

29 minutes

Average time / user29 minutes

Average time / user

19 minutes

Average time / user19 minutes

Average time / user

32 minutes

Average time / user32 minutes

Average time / user

43 minutes

Average time / user43 minutes

Average time / user

18 minutes

Average time / user18 minutes

Average time / user

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On Smartphones

40Weeks TM

the platformThe app.

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40weeks Israel – case study

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Exceptional resultsLaunched in Israel – May 28

PENETRATION ENGAGEMENT LOYALTY

40weeksapp store

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Customize the needle on this gauge by clicking on the needle and rotating it.

40Weeks Exceptional & growing Engagement

Israel case study -

Penetration 68% of iOS Isr market

AVG Visit duration 41 min

AVG time on feature24 min

Engagement58% returning visitors

Loyalty 45% open 10-15 / week

My Doctor Growing from 35 to 50 min

From 600 to 800 events/ week

3D videos 650 Video played / day

10% play videos every day

Deal of the week 17min avg time on coupons

23% saved coupon to use

Album / sharing70% used Album

16,290 pictures uploaded

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Time consumption / minutes per categoryUnique. Successful. Engaging.

Source : Flurry Analytics 2012installed in more than 200,000 applications.

Average time for 12,500 users following 3 months after launch

40weeks is showing exceptional engagement/loyalty results, achieved thanks to excellent content and premium services. Those figures will have a direct impact on revenue streams related to in-app features and ads.

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We CheckedWhat they really want

Problems / Solutions 40Weeks TM

Personal medical assistance

Know more what’s happening inside

Share with other pregnant women

Shop Get discount

All in one

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;The 40weeks awarded video series includes a 2.5 million euro 3D animation. The interactions and movements of the developing fetus were precisely reproduced by 25 animators and 20 medical experts to create a fascinating unique real-life imaging of the life before birth.

the 3D video seriesAdded values :

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Check the video

For our users - the premium feature offered by 40weeks is its professional medical support, based on the user's region. New parents are constantly worried and perplexed with medical questions. "My Doctor" is always there for them with a swipe of the screen and the click of a button.

For our exclusive medical partners, 40weeks creates real engagement and enables thousands of active users in the different stages of pregnancy to communicate directly with the medical organization’s professionals.

Local medical assistanceAdded values :

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On Smartphones

40Weeks TM

the platformThe app.

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Technology that generates engagement

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40Weeks TM

Technology that creates engagement. Interactive technological platform

Real service

Local

Targeted Video

Real Service Personal

Built-in adv Live

content OffersShop

for our users

For our brands

for our medical partners

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TM

40weeks40Weeks

TM

Location services – the business opportunityThe ultimate personal pregnancy companion

Localized marketplace 40weeks will use location data and location search query to help users buy local products from local stores and second-hand products from local users.

Local medical assistance 40weeks Premium feature - Location based

Finding a doctor is just a click away

Shopping in local stores directly from any smartphone

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Localized store / marketplace 40weeks “deal of the week” useslocation data to provide pregnant parents with the best deals and social recommendations preparing them for the newborn.

Added values - local. Live. Social.

Location Services will allow the 40weeks application to use information from cellular, Wi-Fi, and Global Positioning System (GPS) networks to determine the user’s approximate location to provide them with medical assistance, local content and a localized market place.

The 40weeks app is a live and dynamic platform, updated daily with rich content and information. The online parents return on both a daily and weekly basis for tips, questions and updated answers, news and the addictive 3D videos.

Social tools in 40weeks allow users to share information at each stage of the pregnancy, to upload and share weekly pictures, and to recommend products to fellow future parents. 17

All she needs

40Weeks TM

• Consult with a specialist

• Share with fellow new moms• File documents

• Shop & get the best deals

• Follow the fetus’development in 3D• Find info & stay updated• Create photo albums

at one destination

Medical Coverage / Reduce Risk

CustomizationCustomization

proposition

Localization & personalization. Get, share & buy what you need Localization & personalization. Get, share & buy what you need

Direct access to medical experts

Must HaveMust HaveAn “all in one” unique solution

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Customers

Value

Trusted medical information Stay Informed

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Sponsors & Partners40weeks

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Join the local production of the unique 40weeks video series in your region and become a major content partner.

License “40weeks online” complementary video series for your local portal.

Unique 3D Video series

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My doctor

Market place

Become the exclusive medical partner of 40weeks. Bring your medical experts to communicate with 40weeks engaged users.

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Retailer? Supplier? Give the best offers to millions of users on the 40weeks marketplace. 55

Main 40weeks partner Join 40weeks as the main local partner in your region. Enjoy exclusive branding and full integration.

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as partner / sponsorJoin 40weeks

Baby brand? Target future parents? Contact us for premium advertising tailored solutions. 66

Premium advertising

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40Weeks TM

2 min video presentation Click here

TM40weeks

Join 40weeks Israel App store launchedMay 30, 2012

UK / Canada App StoreMarch 2013

U.S App StoreSpain / Latin America April 2013

Request Demo App! Click here

Contact usfor full presentation Click hereT : +972-52-5079988Skype : niv-adiniv@40weeks.biz

Niv Adi

40weeksIsrael App storeClick here

The unique personal pregnancy companion

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