Embed Size (px)
DESCRIPTION
Ted Hart at Digital Leap 09
Citation preview
1
Charity Websites,
Fundraising and Live
Website Review
Presented by Ted Hart
Ted HartACFRE
President and CEO of tedhart.com
Creator, p2pfundraising.org
Founder ePhilanthropy Found.
Founder GreenNonprofits.Org
Presented By:
©2009 Ted Hart
2
It’s All About Relationships!
…not technology
©2009 Ted Hart
Concentrating on
the needs, wants,
and satisfaction of
your donors.
The Next Generationof ePhilanthropy
©2009 Ted Hart
People to People (P2P) Fundraising – Fundraising
that is inspired by charities but is initiated or untaken by
people connecting with their family, friends and colleagues to
raise money for the causes they support.
Social Networking and Web 2.0 Sites –Interactive sites where both the site owner and the site visitors
create the content.
ePhilanthropy – The use of the Internet for philanthropic
purposes.
3
Online Basics
There are almost as many strategies as there are nonprofits. However, to get started:
1. Establish an Informative Website (Content)
2. Collect Email Addresses
3. Communicate with those who opt in
4. Offer the option of online giving (encrypted)
5. Recruit and manage Volunteers online
6. Comply with Regulations and laws
7. Understand Privacy and Security Issues
©2009 Ted Hart
Online Giving Estimates:
The United States represents:
Slightly more than ½ the Global Online Philanthropic Market
Globally more than $20 billion (’07)
Estimates in: 2001 = $550 Million
2002 = $1.1 Billion
2003 = $1.9 Billion
2004 = $2.62 Billion
2005= $4.53 Billion
2006= $6.87 Billion
2007 = $10.44 Billion
©2009 Ted Hart
Source: tedhart.com and
Harvard University Initiative
on Social Enterprise
$0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000
1999
2000
2001
2002
2003
2004
2005
2006
2007
$Mil (USD*)
4
Online Toolbox
1. Social Networking and Community Building
2. Communication/Education and Stewardship
3. Online Donations and Membership
4. Event Registration and Management
5. Prospect Research
6. Volunteer Recruitment and Management
7. Advocacy and Activism
©2009 Ted Hart
Ted’s 7 Areas For Online Planning
P2Pfundraising.org
Virtual
Seminars
•Boards
•Communications
•ePhilanthropy
•Nonprofit Law
•Fundraising
•Volunteer
Management
Live Training
New Book
Online
Forums
Newsletter
The Next Generation of ePhilanthropy
5
Ted’s Relationship Tips1. Faces
Post photos of your clients, supporters, events etc. Avoid pictures of just buildings. This helps visitors feel like they know you.
o http://www.flickr.com
o http://www.slide.com
2. VideoAdd Video clips to your website. Many of us learn with our ears as well as our eyes --don't miss out on this additional way to connect.
o http://youtube.com/nonprofits (USA)
o http://mx.youtube.com (Mexico)
o http://youtube.com/youtubeonyoursite
©2009 Ted Hart
Ted’s Relationship Tips
3. TeachWe all like learning new things. Help supporters connect by providing them with useful articles and FAQ lists instead of just trying solicit a gift.
4. LinkShowcase your generosity by providing visitors with other articles and links to helpful websites (with permission).
©2009 Ted Hart
6
5. FeedbackAsk for feedback and comments. This helps supporters know that you're in the business of serving them and that you take their opinions seriously.
6. DefineDefine any confusing terms in your copy. Let them know exactly what action you want them to take. People respond better to clear instructions. When people feel comfortable with their online experience, they're more willing to support.
Ted’s Relationship Tips
©2009 Ted Hart
Ted’s Relationship Tips
7. Differentiate Don't let people choose between you and your competitors. Let them know that you're the only one who can help them. Write articles, create presentations and demonstrate your expertise.
8. Genuine CopyWhen writing website copy, direct your message to one person who represents your target audience. Speak to him or her from the heart. Whenever possible, personalize your emails by using first names and other personal information.
©2009 Ted Hart
7
Ted’s Relationship Tips
9. RelevantConvince your target audience that you know and understand their problems by sharing stories and specific examples.
10. CommunicateDon't let prospective supporters slip away. Make every effort to get them to give you their first name and email address by offering them a free e-book, report or other content of value. Stay in touch with prospective clients by sending them a regular e-newsletter with useful tips and friendly updates about your company.
©2009 Ted Hart
Power of Your Web Site
•More than 50% said
that they would NOT
have taken further
action if they had not
first visited charity
Web site
•Integration is Key
Toward e-engagement Nonprofits
and Individuals Engaging Online –
Kellogg Foundation
39% 37%
23%
9%
20%
37%
15%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Donated
Offline
Petition
Online
Referred
Friend
Petition
Offline
Donated
Online
Volunteer
Offline
Volunteer
Online
Web Visitors
©2009 Ted Hart
8
Online Tip #1: Clearly Display Name, Logo, Mission
Completed_____
Online Tip #2: Photos of people, action, not just buildings
Completed_____
Online Tip #3: Make It Easy For Donors To Get Quick Answers
To Questions
Completed_____
Are You Ready?
©2008 Ted Hart
Online Tip #4: Make Sure Your Website Uses Encryption
Technology Wherever You Request Sensitive or Confidential
Information
Completed_____
Online Tip #5: Provide Multiple Opportunities and Methods For
Gifts To Be Made Both Online and Offline.
Completed_____
Online Tip #6: Post a Comprehensive Privacy Policy
Completed_____
Are You Ready?
©2008 Ted Hart
9
Online Tip #7: Eliminate the scroll.
Completed_____
Online Tip #8: Provide Online and Offline Contact Information
Completed_____
Online Tip #9: Provide Method For Communication/
Information/ Education (i.e. eNewsletter, etc.)
Completed_____
Online Tip #10: Provide Information On How Donations Are
Used To Support Your Mission (stewardship)
Completed_____
Are You Ready?
©2008 Ted Hart
You Have 10
Seconds…….
©2009 Ted Hart
10
An Overall Strategy
Sign Up For Newsletter
Multiple Ways
To Support
Donate Now
©2008 Ted Hart
Tell A Friend
Donate Now
Multiple Ways To
Support
Sign Up For
Newsletter
©2008 Ted Hart
11
Multiple Donation Links
©2008 Ted Hart
Picture of
People Not
Buildings
Donate Now
Sign Up For Newsletter Is Below the Scroll
©2009 Ted Hart
Navigation
very small
Some of the best content is Below The Scroll
12
Photographs
too small, video
difficult to view
Donate Now
Very Poor Design, Typeface too
small, difficult navigation
Poor Navigation
at Bottom of
Home Page
©2009 Ted Hart
Not inviting to target audience
Photos of
People
Donate Now
No ScrollSign Up For
Newsletter
©2009 Ted Hart
Promote
Volunteerism
No privacy
policy posted
Online Press
Center
Multiple Ways
To Support Feedback
13
LIVE Website Review
• This part of the session/handout is interactive. Participants from the audience will volunteer websites to look over and discuss the do’s and don’ts for the given examples.
• designed to help you develop your organization’s website and help make your organization a successful player in the Online World!
©2009 Ted Hart
THANK YOU!
Ted Hart, ACFRE, ePMT
Presidenthttp://tedhart.com
9101 Carriage House Lane
Columbia, MD 21045
v 410.303.8370
f 563-405-5966
AOL & Y! Instant Messenger: tedhartusa
Skype: tedhartusa
Email: [email protected]
TXT Messenger: [email protected]
©2009 Ted Hart
