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AT&T and Metia have joined forces to submit a panel for SXSWi that brings together social media, marketing strategy, community engagement, and war stories from the front lines of big brand marketing. How has AT&T successfully connected with a developer community that demands authenticity, novelty, and technical innovation? AT&T will share some of their most notable highs and lows on the way to being named as the number one mobile developer program for a remarkable seven years in a row. AT&T started focusing on the development community before any of their competitors, and the conversation will include frontline reports about bringing together the AT&T team, agency, and customers to build lasting relationships in the ever-changing development community. AT&T’s efforts to produce the social community were held back by a myriad of complications, and Metia created an integrated content strategy that connected with the developer community and produced a workable infrastructure that will scale for AT&T over time. The social media program integrates with the other marketing initiatives under way with AT&T, and is core to their mission to be accessible, responsive, engaged, and supportive of the developer community. We’ll share war stories about the AT&T program, and tie them back to practical and actionable insights that can be used immediately.
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© Metia 2012
MANY TO ONE COMMUNICATION. How AT&T Engages Developers.
© Metia 2012
Andrea MortonSr. Product Marketing Manager AT&T
Amber WhitemanDirector of Client Services Metia
HI THERE.We’ll be your presenters.
© Metia 2012
WHAT YOU’LL LEARN
1:1MARKETING
How does a company as big as AT&T put together effective one-to-one marketing programs?
CONVERSATIONSNOT SOUND BITES
How did AT&T stop marketing and start talking to the developer community to produce effective conversations that added value at the individual level?
How did AT&T scale their program without compromising authenticity?
GETTING SOCIALIN THE REAL WORLD
How to turn virtual interactions in social media into real interactions at actual events.
IT’S ALL IN
THE NUMBERS
How to use readily available social metrics to know exactly when to post content and which social outlets to post it on.
© Metia 2012
How has AT&T successfully connected with the developer community that demands authenticitytechnical innovation?
We’ll will share some of our highs and lows on the way to being named as the number one mobile developer program for a remarkable seven years in a row.
© Metia 2012
We’ll share war stories about the AT&T program, and tie them back to practical and actionable insights that can be used immediately.
It will be fun, informative, and action-oriented.
© Metia 2012
AT&T started focusing on the development community before
any of their competitors, and the conversation will include
frontline reports about bringing together the AT&T team, agency,
and customers to build lasting relationships in the ever-
changing development community.
© Metia 2012
We’ll invite you inside our process to integrate social
media. Early efforts were held back by a myriad of
complications, and Metia created a content strategy that connected with the developer
community and produced a scalable infrastructure that
integrates with the other marketing initiatives
It’s core to AT&T’s mission to be accessible, responsive, engaged, and supportive of the developer
community.
© Metia 2012
950kDEVELOPERS REACHED
“The success or failure of a social marketing program can make or break a company, and in this case, it paid to consult the experts.”
Andrea Morton, Senior Marketing Manager
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© Metia 2012
CHECK OUT THESE LINKS FOR MORE:
● https://www.facebook.com/attdeveloper
● http://twitter.com/attdeveloper
● http://developer.att.com
● http://youtu.be/S5I_tMipRX8
● http://youtu.be/S5I_tMipRX8
© Metia 2012
THANKS FOR CONSIDERING US!
WE’LL SEE YOU IN AUSTIN!
