© Metia 2012

MANY TO ONE COMMUNICATION. How AT&T Engages Developers.

© Metia 2012

Andrea MortonSr. Product Marketing Manager AT&T

Amber WhitemanDirector of Client Services Metia

HI THERE.We’ll be your presenters.

© Metia 2012

WHAT YOU’LL LEARN

1:1MARKETING

How does a company as big as AT&T put together effective one-to-one marketing programs?

CONVERSATIONSNOT SOUND BITES

How did AT&T stop marketing and start talking to the developer community to produce effective conversations that added value at the individual level?

How did AT&T scale their program without compromising authenticity?

GETTING SOCIALIN THE REAL WORLD

How to turn virtual interactions in social media into real interactions at actual events.

IT’S ALL IN

THE NUMBERS

How to use readily available social metrics to know exactly when to post content and which social outlets to post it on.

© Metia 2012

How has AT&T successfully connected with the developer community that demands authenticitytechnical innovation?

We’ll will share some of our highs and lows on the way to being named as the number one mobile developer program for a remarkable seven years in a row.

© Metia 2012

We’ll share war stories about the AT&T program, and tie them back to practical and actionable insights that can be used immediately.

It will be fun, informative, and action-oriented.

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AT&T started focusing on the development community before

any of their competitors, and the conversation will include

frontline reports about bringing together the AT&T team, agency,

and customers to build lasting relationships in the ever-

changing development community.

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We’ll invite you inside our process to integrate social

media. Early efforts were held back by a myriad of

complications, and Metia created a content strategy that connected with the developer

community and produced a scalable infrastructure that

integrates with the other marketing initiatives

It’s core to AT&T’s mission to be accessible, responsive, engaged, and supportive of the developer

community.

© Metia 2012

950kDEVELOPERS REACHED

“The success or failure of a social marketing program can make or break a company, and in this case, it paid to consult the experts.”

Andrea Morton, Senior Marketing Manager

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© Metia 2012

CHECK OUT THESE LINKS FOR MORE:

● https://www.facebook.com/attdeveloper

● http://twitter.com/attdeveloper

● http://developer.att.com

● http://youtu.be/S5I_tMipRX8

● http://youtu.be/S5I_tMipRX8

© Metia 2012

THANKS FOR CONSIDERING US!

WE’LL SEE YOU IN AUSTIN!