Things I learned at SXSWi2010Friday, March 12 to Tuesday, March 16

SXSW InteractiveHot Topics for 2010

• Mobility and geo-location• Future of traditional publishing models (especially print and news)• Content (especially leveraging user generated content)• Social change• Standards and accessibility (especially HTML 5)

SXSW InteractiveEducation Specific Sessions

• Universities in the ‘Free’ Era• Student Start-Ups: Entrepreneurship in the University• Web Education Rocks: 2010 WaSP InterAct Annual Meeting• Cracking the books: User-Generated Content in Education

Panel Presentations I Attended

Day 1• Chasing Virtual Good in the Real World

Josh Williams, Gowalla• Pay TV vs Internet - The Battle for Your TV

Mark Cuban, HD Net/Dallas MavericksAvner Ronen, Boxee

• Ukulele for GeeksChristian Crumlish, Yahoo

Day 2• Web CMS from a Designer’s Perspective

Scott Fegette, AdobeChris Charlton - XTND.US

• How to Create Viral VideoJonathan Wells, FluxMargaret Gould Stewart, YouTubeJason Wishnow, TEDDamian Kulash, OK Go

• Media Armageddon: What Happens When the NY Times Dies

Greg Beato, Reason MagazineMarkos Moulitsas, Daily KosAmy Langfield, New YorkologyDavid Carr, NY TimesHenry Copeland, Blogads.com

Day 2 (cont’d)• Keynote: Privacy and Policy

Danah Boyd, Ethnographer• New Publishing and Web Content

Erin Kissane, Incisive.nuJeffrey Zeldman, Happy Cog StudiosLisa Holton, Fourth Story MediaPaul Ford, Harper’s Magazine

Day 3• Keynote: Systems Design

Valerie Casey• Crowd Sourcing Innovative Change

Amy Sample Ward, NetsquaredBeth Kanter, Beth’s BlogDavid J Neff, Lights Camera HelpHolly Ross, NTEN: Nonprofit Technology

NetworkKari Saratovsky, The Case Foundation

Panel Presentations I Attended (cont’d) Day 3 (cont’d)• HTML 5 Accessibility

Cynthia Shelly, MicrosoftJohn Foliot, Standford University

• 13th Annual SXSWi Web Awards

Day 4• RIP CMS

Dries Buytaert, Drupal creator• Keynote: The Next Generation of

Social MediaEvan Williams, Twitter

• Adobe All-AccessPhotoshopFlash MobileBrowser Lab

Day 5• 14,000 Songs in 28 Days

Day 5 (cont’d)• Social Business

Social Media in MarketingDavid Meerman Scott - Freshpot

MarketingSocial Media in Public RelationsCaptain Nathan Broshear, US Air ForceSocial Media in Customer ServiceMelanie Baker, PostRank Inc

• Keynote: The Future of Music DeliveryEliot Van Buskirk, Spotify

• Cracking the Books: User Generated Content in Education

Clyde Boyer, Trinity Education GroupRon Reed, RL Reed ConsultingAnita Givens, Texas Education AgencyMargarity Pinkos, M Pinkos Education

• Effects of Twitter on the NewsBrian Drescher, USA TodayBrian Stetler, NY TimesAna Marie Cox, GQ Magazine

Chasing Virtual Good in the Real WorldJosh Williams, CEO Gowalla

If social games can motivate a person to alter their life online, can a game like experience inspire people to go out and explore the

world around them?

Web CMS from a Designers’ PerspectiveScott Fegette, Adobe and Chris Charlton, XTND.US

http://xtnd.us

Video tutorials: http://tinyurl.com/theme-drupalWritten tutorials: http://adobe.com/devnet

How to Make a Viral Video

• There is a positivity about content that is viral - we like to share good news more than bad news.

• Surprise unexpected combinations

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Lorem ipsumJonathan Wells, FluxMargaret Gould Stewart, YouTubeJason Wishnow, TEDDamian Kulash, OK Go

How to Make a Viral Video

• Building your audience• Embed• Metadata• Distribute on Multiple Fronts• Superspreaders• Exclusivity

INSERT PHOTO

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New Publishing and Web Content

Pro: it's a good time to be in publishing. When you have an industry in the midst of change opportunities for new models emerge

Con: it’s a terrible time to try to shoehorn existing content models into the web

Erin Kissane, Incisive.nuJeffrey Zeldman, Happy Cog StudiosLisa Holton, Fourth Story MediaPaul Ford, Harper’s Magazine

If you’re going to do publishing online…

First ask, ‘How do I serve and interact with people?’,then build publishing and editorial above that.

Keynote: Systems Design InspirationValerie Casey

http://www.designersaccord.org

Goals of The Designers Accord

http://www.designersaccord.org

• Increase awareness in the creative community• Graduate the next generation of designers and thinkers• Best practices to achieve the greatest impact• Influence policy

HTML 5 AccessibilityCynthia Shelly, Microsoft

John Foliot, Standford University

One of the goals of HTML5 is to build some assistive technologies into rich media

List of updates:

• New link semantics• New document semantics• Tools concerning video and accessibility

– Captions– Sign language– Audio descriptions– Textual audio descriptions (screenreader/Braille)– Subtitles– Support materials bound to the media

RIP CMSDries Buytaert, Creator and Project Lead, Drupal

CTO Aquia

“Users are your content creators now.”

Examples of Organizations Using Drupal

The WhitehouseIBM

Sun Microsystems java.netCNN

Forbes.comIntel Atom

Sony EricksonSymantec (community)

Examples of Universities Using Drupal/Acquia Clients

Alfred State CollegeAshland University

University of MinnesotaUniversity of DelawareUniversity of ColoradoEmpire State College

Washington State UniversityMIT

International BaccalaureateDelaware County Community

CollegeVirginia Tech

University of Southern MississippiDuke

Webster UniversityUniversity of Prince Edward Island

University of TorontoNew York University

Adobe All-Access Day Stage Event

Updates and Demos:DreamweaverFlash MobileBrowser Lab

Social BusinessDavid Meerman Scott - Freshpot Marketing

Captain Nathan Broshear, US Air ForceMelanie Baker, PostRank Inc

New rules of Marketing in Business (David Meerman Scott)

1. Marketing is about generating attention. Traditionally is was purchased, today the new rule is earning attention by publishing content

2. If you want people to share their stories about you realize that nobody cares about your products

3. Speak to your buyers in their language not yours

4. Create triggers that encourage people to share

5. No coercion required. It’s about NOT forcing people

Social BusinessDavid Meerman Scott - Freshpot Marketing

Captain Nathan Broshear, US Air ForceMelanie Baker, PostRank Inc

Social Media and Public Relations - Captain Nathan Broshear

• "We don't call the media anymore. They call us" - big endorsement to Twitter for press communication

• People are coming to the US Air Force for bite-sized pieces of information when they need us - noticing huge chunks of traffic during times of crisis.

• Why do ‘official’ military blogs fail? First lesson: Social communication cannot be about you. People trust a peer

• More and more, mainstream media is not our main source of communications it’s social media and it’s happening in minutes

My SXSWi 2010 stuff

• Blog - otherlondon.blogspot.com/• Bookmarks - delicious.com/theotherlondon/sxsw• Notes and presentations - www.slideshare.net/theotherlondon• Pictures - www.flickr.com/photos/otherlondon/sets/72157623606423572/

Things I learned at SXSWi2010Friday, March 12 to Tuesday, March 16