Ten Trendsfrom SXSW 2013
@CakeGroupNY | @stacykfuller | @townsendyoung
Social creates glass walls
Trend 1: Social creates glass walls
The culture of your organization if more important than ever because your philosophy is reflected via social media. Investment in your employees translates into happier customers, which ultimately becomes an arm of your marketing team. Consumers can tell when they arent seeing the authentic side and will search for the truth.
Focus on employees,then customers,
then finally investors.#companyculture #chesktalk #sxsw
Social media is about enhancing human capital.
#deathofmktg #sxsw @townsendyoung
Product. Customer. Happiness.Then marketing & PR.
You gotta get the first 3 right and the rest will come.
Doing good is good business
Trend 2: Doing good is good business
Social good initiatives need to be at the core of your business. You can no longer use a brand identifier to reflect your philanthropic commitments. Brands that embrace social change and instill at the heart of their business will come out ahead.
The industrial revolution empowered companies, the social revolution
empowers people.@davidjoneshavas#sxsw #ageofdamage
You cant just change your logo to a flower anymore.
#ageofdamage #sxsw #davidjones @stacykfuller
86% of people say its important that companies stand for something other
#ageofdamage #sxsw @townsendyoung
Data + insights
Trend 3: Data + insights
Theres more data than ever, but a business had to marry these findings with human insight. We still cant dictate when a piece of content will go viral but we can begin to understand what content resonates with audiences and brief teams better on what type of message and when is the best time to distribute.
Data does not replace insight.#sofunny #sxsw
Be passionate about the market you want to address. Dont allow others
to tell you who your consumer is.#gogosxsw #sxsw
No matter how big data gets,
its still all about the story.wp.me/p2KcSg-4hA
From badges to utility
Trend 4: From badges to utility
Gamification and fan counts are being replaced by social data helping consumers have better experiences. Consumers are looking for how a social platform can help make intelligent recommendations and ultimately tangible rewards that can be used offline.
How to describe @foursquare The best of whats nearby- friends, deals, cool spots.
Its not aboutgaming mechanics.
#futuremap #sxsw @stacykfuller
Badges to provide real life incentives? Yes! My health insurance company should give me a discount
for checking into the gym.#futuremap #sxsw
Tell me a story
Trend 5: Tell me a story
From Vine to Timehop to Storify, consumers are looking for ways to bring their experiences to life and to tell richer stories. With the ability to curate content from a variety of sources and from years past, consumers are beginning to create a linear story vs. just a post.
Timehop is the beststorytelling app out now.
#futuremap #sxsw @stacykfuller
How can aggregators and curation tools help digital storytelling?
Check out @daylifes #SXSW panel:http://bit.ly/aNh2bw
What do #SXSW, Twitter and The Three Little Pigs have in
common? Collaborative, participatory storytelling:
Trend 6: Relationship facilitation
Social discovery isnt just about experiences and brick and mortar storestheres an influx of services that use your interest graph to discover compatible friends.The dating scene is the best example, with online dating sites exploding. Consumers are also viewing their online profiles as an opportunity to learn how to optimize content, be it LinkedIn or OkCupid.
Cindy Gallop is on a missionto socialize sex. You go girl!!!
#futureporn #sxsw @stacykfuller
Break out your calculator, because to win at online dating
youve got to do your mathvia @DigitalTrends
Last session of the day is the guy from Meetgrindrbook.com.Proper @Grindr fanboy me
#meetgrindr #sxsw @dominiccampbell
Too much tech
Trend 7: Too much tech
Consumers are inundated with technology and weve started to see a backlash against being always on. Services that help curate information and brands that time messaging to go out at the most relevant occasions are the most appealing. Theres also a trend toward analog goods and services, consumers seeking out tangible/permanent products that have a nostalgic throwback.
As tech makes your life easier, it also provides more ways to be annoyed.
#ageof #sxsw @stacykfuller
Have Millienials gone digital?No, it turns out. Details on the #analog poll
results we presented at #SXSW:bit.ly/YwpOj8
No such thing as info overload just filter failure heard at #sxsw
#nextnews panel @ramisms
From platforms to gadgets
Trend 8: From platforms to gadgets
The big shiny toys everyone was talking about werent platforms this year but actual products. 3D printing was the star of opening remarks and featured at almost every social function, the announcement of the 3D scanner and Google glasses were the envy-inducing accessory.
How many of you remember the first record you bought? Now, how many of you remember the first album you
Learning about so many uses for#3Dprinting but my favorite is
making prosthetics for kids. #sxsw #openingremarks
Report: Google Glass was theclear winner of SXSWi buzz
Twitter is the savior for traditional broadcast
Trend 9:Twitter is the savior for traditional broadcast
The amount of consumers engaging on Twitter during live events are growing exponentially each year. Consumers are again tuning into live TV programing to avoid spoilers and to join the global conversation. And the appeal of integration into events/programing is encouraging fans to flock to social to deepen connections.
@WWE fans influence outcome of shows thru second-screen app,the most downloaded of its kind
#owl.ly/iOOYu #sxsw @RayDarnott
Tweets about the #superbowlgrew from 14 million tweets last year
to 24 million this year#tweettv
#socialTV must read. NBCU interactive exec: TV everywhere,
still confusing, but second screen,lots of potential
Memes are the new celebrity
Trend 10:Memes are the new celebrity
The biggest draw of SXSWgrumpy cat. The meme generated 3,000 tweets over three days and the line to see her at the Mashable House was hours long. Internet memes are surpassing traditional celebrity in their popularity and are definitely here to stay.
The line outside Mashable House to meet @RealGrumpyCat is insane!
#MashSXSW vine.co/v/bwinOrqmbjQ @mashable
Grumpy Cat wears costumes to hide from fans:Al Gore and Elon Musk couldnt compete
with the SXSWi buzz generated...adf.ly/L5I5W @catsloverz
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