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You've got an amazing SL venue or event -- but how can you let more people know about it? Linden Lab's Managing Editor Brett Atwood (SL: Brett Linden), who oversees editorial for the Destination Guide, discusses new and future changes to the Second Life Viewer and Secondlife.com that can help any venue expand its audience.
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Destination Guide & Beyond: New SL Promotional Channels
Brett Atwood, Managing Editor
(c) 2010 Linden Lab 2
Editorial and Linden Lab
Who we are? “Brett Linden”
“Gabrielle Linden”
“Torley Linden”
What we do?
Destination Guide
Secondlife.com
Promo Videos
Second Life Blogs
Social Network Outreach How do you contact us? [email protected]
(c) 2010 Linden Lab 3
Some Promo Opportunities
Destination Guide
Classifieds
Events Calendar
Second Life Groups
Profiles on my.secondlife.com
Machinima/YouTube
Blogs
Forums
Social Networks
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Destination Guide: Origins as “Showcase”
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Destination Guide: Origins as “Showcase”
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Insider Tip: Destination Guide & Search
You can still access the “old” Showcase (as seen in Viewer 1 and Phoenix):
http://secondlife.com/app/showcase/
Web link for “new” Viewer Search:
Search.secondlife.com
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Evolution into Current “Destination Guide”
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Syndicating Destination Guide
One Destination Guide master directory feed.
Multiple “channels” of delivery.
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Channels of the Destination Guide
Secondlife.com
Inside the Second Life Viewer
Advanced & Basic modes
Inside third-party Viewers
Maps.Secondlife.com Links
Widgets & RSS Feeds
Login Page
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“Destination Guide” on Secondlife.com
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“Destination Guide” – Maturity Ratings
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“Destination Guide” & Social Network Sharing
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“Destination Guide” & Social Media Sharing
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Social Networks: It’s NOT all about Facebook
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Social Network for SL: Profiles on my.secondlife.com
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“Destination Guide” – Recommendations
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“Destination Guide” In the Viewer – Advanced Mode
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“Destination Guide” In the Viewer – Advanced Mode
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“Destination Guide” In the Viewer – “Hot” Icons
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“Destination Guide” – Maturity Ratings
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“Destination Guide” In the Viewer – Basic Mode
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“Destination Guide” In the Viewer – Newcomer Friendly
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“Destination Guide” Feeds - Also on SL Maps links
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“Destination Guide” – Dynamic, Time-Sensitive Channels
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“Destination Guide” – Dynamic, Time-Sensitive Channels
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“Destination Guide” Widgets
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“Destination Guide” Widgets
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“Destination Guide” Widgets
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NEW! “Destination Guide” on Login Page of SL Viewer
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Destination Guide
So how do I get into the Destination Guide?
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Destination Guide – How Do We Curate?
We monitor: Resident Suggestions
Destination Guide form http://secondlife.com/my/forms/destinations.php
Blog Activity
Social Networks Twitter
Plurk
YouTube
Profiles on my.secondlife.com
Other Social Networks
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Submissions to “Destination Guide”
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Submissions to “Destination Guide”: Our CMS Tool
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Destination Guide Editorial Guidelines - Pros
High-quality implementations of the Second Life experience
Appeals broadly to the Second Life community, including new Residents
Exceptional or unique
Real and active communities
Compelling and visually interesting screenshot
Text accurately describes the location
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Destination Guide Editorial Guidelines - Problems
Duplicates - Location or attraction should be unique
The venue has been warned for failure to comply with some aspect of the Terms of Service.
The venue is currently violating the Terms of Service through use of bots, campers, illegal gambling, or mainland Adult content.
The submitted screenshot contains promotion text over the main image.
The submitted description text includes lists of keywords and/or incoherent or inaccurate text.
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Destination Guide Top 10 Categories – Secondlife.com
1. Editors’ Picks
2. Chat Hot Spots
3. Newcomer Friendly
4. Adventure & Fantasy
5. Virtual Pets
6. Featured Events
7. Role-Playing Games
8. Games
9. Romance
10. Real Life
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Destination Guide Top 10 Categories – Inside the Viewer
1. Beaches
2. Romance
3. Adventure & Fantasy
4. Bars & Pubs
5. Editor’s Picks
6. Chat Hot Spots
7. Popular Places
8. Music
9. Featured Events
10. Role-Playing Games
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Promo Opportunities Beyond Destination Guide
Classifieds
Events Calendar
Second Life Groups
Profiles on my.secondlife.com
Machinima/YouTube
Blogs
Forums
Social Networks
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What About Classifieds?
Destination Guide is NON-PAID, editorially-moderated.
Classifieds are PAID.
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Classifieds on the Web
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Classifieds in the Viewer
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Events Calendar - Updates
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Events Calendar - Updates
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Social Network for SL: Profiles on my.secondlife.com
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Machinima & Secondlife.com
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Machinima & Second Life’s YouTube Channel
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Machinima & Second Life’s YouTube Channel
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Second Life Blogs
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Second Life Forums
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Questions?
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