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Free Powerpoint Templates Page 1 Workforce Development Professionals Improving Lives Free Powerpoint Templates Let Technology Be Your Guide to a Successful Job Search Strategy Workforce Development Professionals Improving Lives

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Free Powerpoint Templates Page 1 Workforce Development Professionals Improving Lives Free Powerpoint Templates

Let Technology Be Your Guide to a Successful Job Search Strategy

Workforce Development Professionals Improving Lives

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Free Powerpoint Templates Page 2 Workforce Development Professionals Improving Lives

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Free Powerpoint Templates Page 3 Workforce Development Professionals Improving Lives

Click Review Apply Pray

#1 Job Search Method

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Eye Chart – Heat Map

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Eye Chart - Overview

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The Ladders have found recruiters spend an average of just six seconds

looking at a resume before deciding 'yay' or 'nay' on candidates

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Applicant Tracking Systems

1000 will view

the job posting

200 will start the

application

100 will complete

the application

successfully

25 will complete

the application

CORRECTLY!

3 -5 will be

selected for the

interview

Only 80% will

accept the position

Job Requisition is Posted (Average)

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Overview

• Reality of today’s job search

• Mind Maps

• Running the Numbers

• Using social media as a job search tool

– Facebook, LinkedIn, Twitter

• Google as a job search tool

• Organizing your job search

• Comments / Questions

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Reality of Today’s Job Search

• Interviewed over 160 Hiring/HR Managers

– Number One Complaint

• Communication Skills

– Inability to articulate skills

» Resume

» Applicant Tracking Systems

» Interviews (Telephonic | Seated)

» Social Media

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Culture

Skills

Education

“Searching for the best talent that fits our culture” Senior Talent Acquisition Manager – St Louis Fortune 500 company

Today’s Talent

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Differences Between Today and

Yesterday!

Google Has Replaced the Resume

A Summary is Enough

Social Proof is a Must

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Free Powerpoint Templates Page 12 Workforce Development Professionals Improving Lives

Resumes and Cover Letters Are Not Read

on Paper Anymore

Relationships First, Resume’s Second

Employers Only Care About What They

Want

Nouns Are the New Currency

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Free Powerpoint Templates Page 13 Workforce Development Professionals Improving Lives

Everyone Has a Personal Brand –

Yes, Everyone

Typing isn’t a Skill Anymore

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Wordle.net 1. www.wordle.net

2. Copy job posting and add to

“create your own” and print

3. Copy resume and add to

“create your own” and print

4. Compare the two images to

determine if you are hitting all

the right keywords

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Top 1,000 US Employers

• 25% have a FaceBook business page

• 75% have a LinkedIn business page or

– Use LinkedIn for recruiting new talent

• 25% have a Twitter account

• 100% have a Social Media Manager

• 100% have a Listening Manager

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Social Media

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Job Search Tools

• Facebook 900+ million users

– Up to 25% are businesses with Fan Pages

• LinkedIn #1 Recruiting Tool

– St Louis Job Angels (Group)

• Twitter – 1,681,703 jobs posted in the last

30 days

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Facebook Breakdown of US users

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Job Search Strategy using Facebook

1. Networking – With the stats fresh in mind, we can assume that

most of your colleagues and business partners will

be on Facebook. Furthermore, we can assume that

recruiters and prospective new employers (hiring

mangers, HR people) will be on Facebook. This

gives you a unique opportunity to network yourself to

whoever is hiring at the moment.

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Job Search Strategy using Facebook

2. Status Updates – The most obvious way to use Facebook for a job hunt

is to update your status with your current situation

and what you are looking for. Friends, family, old

colleagues, long-time-no-speak acquaintances are all

there to help you.

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Job Search Strategy using Facebook

3. Facebook Marketplace – Have a look through your local

marketplace for job listings, you will

be able to see a description and also

who posted the job. You can now

either apply or contact the person

behind the position for more

information.

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Job Search Strategy using Facebook

4. Join and get active in groups – The groups on Facebook are just like LinkedIn

Groups, a place to discuss and post news about a

particular topic, industry or interest. You can add

value to the group by joining in or starting

discussions, posting links and other resources to the

wall, moderating or managing sections of the group

and so on.

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Job Search Strategy using Facebook

5. Posting ads – It’s really simple to set up an ad campaign on

Facebook. You can put a short ad together and link it

to your bio. The more specific you can make it the

better, you only want the right people clicking through

as you pay per click.

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Job Search Strategy using Facebook

• Conclusion

Can Facebook really help you get a job?

If you spend most of your time on Facebook anyway

why not make it productive

Add it to your social media job searching strategy along

with LinkedIn, Twitter and any other platform you use.

Another weapon in your job hunting arsenal is not going

to hurt.

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Job Search Strategy using Facebook

• Facebook Apps

– Branchout is a LinkedIn Clone for Facebook

– BeKnown is for individuals who use Monster

– There are several more apps that I haven’t

reviewed at this time

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LinkedIn

• 147 Million Users – US = 56 million users

• Average Age 25 – 54 = 67% of users

• Highest Industry Rate:

– High Tech 14.3%

– Finance 12.4%

– Manufacturing 10.1%

Master LinkedIn First

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Should My LinkedIn Profile be

the Same as my Resume?

Blog.jobfully.com

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Understanding Your Resume

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30 Second Resume

Test

1)Hold the 1st page of your

Resume and fold the

Header (name, address,

etc.) back so it’s no

longer visible.

2)Fold the employment

section of your resume

back so it too is no longer

visible.

3)What you have left is

your 30 second resume

review.

Summary

Skills

Experience

Education

Accomplishments

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How many of you have a current

LinkedIn Profile?

• Looking for a job? Many companies are

ONLY using LinkedIn to post employment

opportunities

• Not looking for a job? Many recruiters are

prowling LinkedIn looking for industry

talent. Don’t you want to have your door

open to these offers?

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LinkedIn Profile

• If you aren’t on there, get on there

• Add a photo http://blog.resumebear.com/comics/oh-

no-they-didnt-linkedin-avatars-gone-wrong/

• Add a headline

• Get a personalize URL

• Create a compelling summary

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LinkedIn Profile

• Tell a story about each job record

• Accomplishments

• Education

• Volunteer

• Get Recommended

• Join Industry Groups

• Participate and Update Regularly

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1st ~ Who’s Reading It

• Resume

– Recruiters, Hiring Managers, contacts that

connect you with a job lead, ATS

• LinkedIn Profile

– People who have heard about you, people

who want to connect with you, recruiters

searching for potential candidates

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#2 ~ Why are they Reading it

• Resume

– To assess your qualifications for a specific job

• LinkedIn Profile

– To learn about you, including where you’ve

worked, who you know, skills, education, talks

you gave, etc.

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#3 ~ What do you want the

Readers to get out of it?

• Resume

– To see clearly how you match the job

requirements and find something unique

about your qualifications that set you apart

from all other candidates

• LinkedIn Profile

– To establish reasons for them to connect with

you, contact you, determine next steps

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Now you understand that ~

• Your resumes are for a very targeted

and controlled audience;

• While you don’t necessarily know and

can’t control who looks at your

LinkedIn profile

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• Resumes serves a very focused

purpose and it’s more powerful when

it’s very relevant;

• While LinkedIn profile is general

purpose because there are many

different reasons why people look you

up on LinkedIn

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• Both should move the readers to

take action to reach out

What should you put on it?

Resume – Only accomplishments,

experience, skills that are relevant to that

specific job

LinkedIn profile – A place where you can tell

your “whole” story and showcase a clear and

cohesive picture of your “brand”

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LinkedIn Tips

• Photo is a must! – Having a clear, professional, friendly looking picture

of you (and you alone) is expected.

• Professional Headline – By default LinkedIn will use your most recent job title

for you professional headline. If that is not the job title

you want to be known for, then edit your profile.

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LinkedIn Tips

• Summary – Not an objective statement – Facts, facts, and more facts. Tell me about your

accomplishments in as few words as possible, using

numbers and statistics to support the truth. An

example might be

• Key Words – Employers and recruiters are masters of

search. They know the key words they are looking

for.

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Worst LinkedIn Summary

• A dynamic leader with the ability to drive

change and proven track record of high

accomplishments in various areas. Highly

organized individual, believes in

empowerment and team work, highly

adaptable, strong business sense,

effective communicator, result-oriented

and can-do attitude.

Careerealism.com

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LinkedIn Tips

• Update your status every once in awhile

– Your status pings your connections in their

Network activity

• Don’t use the default Public Profile URL

– Personalize your URL

(LinkedIn.com/in/frankalaniz) vs

(LinkedIn.com/pub/fralaniz23483940)

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LinkedIn Tips

• Don’t be a Ghost!

– Make your profile public

– Have a viable up to date presence

– Stay active

– Connect

– Get Recommendations

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Twitter

1,681,703 jobs tweeted

in the last 30 days!

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Twitter isn’t Stupid!

• Build your profile

– Have a plan

• Follow smart people

• Participate in Twitter Chats

CareerSherpa.net

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Tweet Chats

• LinkedIn Chat

• T-Chat

• CB Chat

• Monster Chat

• Job Hunt Chat

• HF Chat

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Are Job Boards Dead?

* Surprisingly No!

* Job Board Dependence

* Job Seeker Perspective

* HR/Recruiting Perspective

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How to Find a Job

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Networking 85%

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#1 Networking Mistake

• Asking for a Job!

– Do not ask for a job – ask for help finding a

job!

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Googling Your Next Job

Everybody’s first page search results are different!

Based on how you use Google

Acceptable links to Google

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Google Scripting

intitle:St Louis intitle:HR Specialist

(intitle:job OR intitle:jobs OR intitle:careers)

(apply OR submit OR eoe)

intitle:St Louis intilte:HRSpecialist (intitle:job OR intitle:jobs OR

intitle:careers) (appy OR submit or eoe)

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Results

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Descriptive Terms

“ability to travel” intitle:St Louis intilte:HRSpecialist (intitle:job OR intitle:jobs OR

intitle:careers) (appy OR submit or eoe)

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(dot)jobs

• New Domain Name .jobs

– Work with any city (???)

– Work with any State

– Each location is defined by local .jobs

providers

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Organization

Job Search Log

Job Application

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Questions/Comments

Frank Alaniz

Missouri Workforce Regional Liaison

[email protected]

www.linkedin.com/in/frankalaniz

@St8Wkr