SLCC ~ WORKSHOP

9/11/2012

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Free Powerpoint TemplatesPage 1Workforce Development Professionals Improving LivesFree Powerpoint Templates

Let Technology Be Your Guide to a Successful Job Search Strategy

Workforce Development Professionals Improving Lives

Free Powerpoint TemplatesPage 2Workforce Development Professionals Improving Lives


Click Review Apply Pray

#1 Job Search Method

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Eye Chart – Heat Map


Eye Chart - Overview


The Ladders have found recruiters spend an average of just six seconds looking at a resume before deciding 'yay' or 'nay' on candidates

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Applicant Tracking Systems

1000 will viewthe job posting

200 will start the application

100 will complete the application successfully

25 will complete the applicationCORRECTLY!

3 -5 will be selected for the

interview

Only 80% will accept the position

Job Requisition is Posted (Average)


Overview• Reality of today’s job search• Running the Numbers• Using social media as a job search tool

– Facebook, LinkedIn, Twitter

• Google as a job search tool• Organizing your job search• Comments / Questions


Reality of Today’s Job Search

• Interviewed over 160 Hiring/HR Managers– Number One Complaint

• Communication Skills– Inability to articulate skills

» Resume

» Applicant Tracking Systems

» Interviews (Telephonic | Seated)

» Social Media

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Culture

Skills

Education

“Searching for the best talent that fits our culture”Senior Talent Acquisition Manager – St Louis Fortune 500 company

Today’s Talent


Differences Between Today and Yesterday!

Google Has Replaced the Resume

A Summary is Enough

Social Proof is a Must


Resumes and Cover Letters Are Not Read on Paper Anymore

Relationships First, Resume’s Second

Employers Only Care About What They Want

Nouns Are the New Currency

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Everyone Has a Personal Brand –Yes, Everyone

Typing isn’t a Skill Anymore


Wordle.net1. www.wordle.net

2. Copy job posting and add to “create your own” and print

3. Copy resume and add to “create your own” and print

4. Compare the two images to determine if you are hitting all the right keywords


Top 1,000 US Employers

• 25% have a FaceBook business page• 75% have a LinkedIn business page or

– Use LinkedIn for recruiting new talent

• 25% have a Twitter account• 100% have a Social Media Manager • 100% have a Listening Manager

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Social Media


Job Search Tools

• Facebook 900+ million users– Up to 25% are businesses with Fan Pages

• LinkedIn #1 Recruiting Tool– St Louis Job Angels (Group)

• Twitter – 1,681,703 jobs posted in the last 30 days


Job Search Strategy using Facebook

1. Networking– With the stats fresh in mind, we can assume that

most of your colleagues and business partners will be on Facebook. Furthermore, we can assume that recruiters and prospective new employers (hiring mangers, HR people) will be on Facebook. This gives you a unique opportunity to network yourself to whoever is hiring at the moment.

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2. Status Updates– The most obvious way to use Facebook for a job hunt

is to update your status with your current situation and what you are looking for. Friends, family, old colleagues, long-time-no-speak acquaintances are all there to help you.



3. Facebook Marketplace– Have a look through your local

marketplace for job listings, you will be able to see a description and also who posted the job. You can now either apply or contact the person behind the position for more information.



4. Join and get active in groups– The groups on Facebook are just like LinkedIn

Groups, a place to discuss and post news about a particular topic, industry or interest. You can add value to the group by joining in or starting discussions, posting links and other resources to the wall, moderating or managing sections of the group and so on.

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5. Posting ads– It’s really simple to set up an ad campaign on

Facebook. You can put a short ad together and link it to your bio. The more specific you can make it the better, you only want the right people clicking through as you pay per click.



• ConclusionCan Facebook really help you get a job? If you spend most of your time on Facebook anyway why not make it productive

Add it to your social media job searching strategy along with LinkedIn, Twitter and any other platform you use. Another weapon in your job hunting arsenal is not going to hurt.



• Facebook Apps– Branchout is a LinkedIn Clone for Facebook

– BeKnown is for individuals who use Monster

– There are several more apps that I haven’t reviewed at this time

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LinkedIn

• 147 Million Users – US = 56 million users• Average Age 25 – 54 = 67% of users• Highest Industry Rate:

– High Tech 14.3%– Finance 12.4%– Manufacturing 10.1%

Master LinkedIn First


Should My LinkedIn Profile be the Same as my Resume?

Blog.jobfully.com


Understanding Your Resume

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30 Second Resume Test

1)Hold the 1st page of your Resume and fold the Header (name, address, etc.) back so it’s no longer visible.

2)Fold the employment section of your resume back so it too is no longer visible.

3)What you have left is your 30 second resume review.

Summary

Skills

Experience

Education

Accomplishments


How many of you have a current LinkedIn Profile?

• Looking for a job? Many companies are ONLY using LinkedIn to post employment opportunities

• Not looking for a job? Many recruiters are prowling LinkedIn looking for industry talent. Don’t you want to have your door open to these offers?


LinkedIn Profile

• If you aren’t on there, get on there• Add a photo http://blog.resumebear.com/comics/oh-

no-they-didnt-linkedin-avatars-gone-wrong/

• Add a headline• Get a personalize URL• Create a compelling summary

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LinkedIn Profile

• Tell a story about each job record• Accomplishments • Education• Volunteer• Get Recommended• Join Industry Groups• Participate and Update Regularly



1st ~ Who’s Reading It

• Resume– Recruiters, Hiring Managers, contacts that

connect you with a job lead, ATS

• LinkedIn Profile– People who have heard about you, people

who want to connect with you, recruiters searching for potential candidates

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#2 ~ Why are they Reading it

• Resume– To assess your qualifications for a specific job

• LinkedIn Profile– To learn about you, including where you’ve

worked, who you know, skills, education, talks you gave, etc.


#3 ~ What do you want the Readers to get out of it?

• Resume– To see clearly how you match the job

requirements and find something unique about your qualifications that set you apart from all other candidates

• LinkedIn Profile– To establish reasons for them to connect with

you, contact you, determine next steps


Now you understand that ~

• Your resumes are for a very targeted and controlled audience;

• While you don’t necessarily know and can’t control who looks at your LinkedIn profile

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• Resumes serves a very focused purpose and it’s more powerful when it’s very relevant;

• While LinkedIn profile is general purpose because there are many different reasons why people look you up on LinkedIn


• Both should move the readers to take action to reach out

What should you put on it?Resume – Only accomplishments, experience, skills that are relevant to that specific jobLinkedIn profile – A place where you can tell your “whole” story and showcase a clear and cohesive picture of your “brand”


LinkedIn Tips

• Photo is a must! – Having a clear, professional, friendly looking picture

of you (and you alone) is expected.

• Professional Headline– By default LinkedIn will use your most recent job title

for you professional headline. If that is not the job title you want to be known for, then edit your profile.

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LinkedIn Tips

• Summary – Not an objective statement– Facts, facts, and more facts. Tell me about your

accomplishments in as few words as possible, using numbers and statistics to support the truth. An example might be

• Key Words– Employers and recruiters are masters of

search. They know the key words they are looking for.


Worst LinkedIn Summary

• A dynamic leader with the ability to drive change and proven track record of highaccomplishments in various areas. Highly organized individual, believes in empowerment and team work, highly adaptable, strong business sense, effective communicator, result-orientedand can-do attitude.

Careerealism.com


LinkedIn Tips

• Update your status every once in awhile– Your status pings your connections in their

Network activity

• Don’t use the default Public Profile URL– Personalize your URL

(LinkedIn.com/in/frankalaniz) vs (LinkedIn.com/pub/fralaniz23483940)

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LinkedIn Tips

• Don’t be a Ghost!– Make your profile public– Have a viable up to date presence– Stay active– Connect– Get Recommendations


Twitter

1,681,703 jobs tweeted in the last 30 days!


Twitter isn’t Stupid!

• Build your profile– Have a plan

• Follow smart people

• Participate in Twitter Chats

CareerSherpa.net

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Tweet Chats

• LinkedIn Chat• T-Chat• CB Chat• Monster Chat• Job Hunt Chat• HF Chat


Are Job Boards Dead?

* Surprisingly No!

* Job Board Dependence

* Job Seeker Perspective

* HR/Recruiting Perspective


How to Find a Job

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Networking 85%


#1 Networking Mistake

• Asking for a Job!– Do not ask for a job – ask for help finding a

job!


Googling Your Next Job

Everybody’s first page search results are different!

Based on how you use Google

Acceptable links to Google

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Google Scripting

intitle:St Louis intitle:HR Specialist

(intitle:job OR intitle:jobs OR intitle:careers)

(apply OR submit OR eoe)

intitle:St Louis intilte:HRSpecialist (intitle:job OR intitle:jobs OR intitle:careers) (appy OR submit or eoe)


Results


Descriptive Terms

“ability to travel” intitle:St Louis intilte:HRSpecialist (intitle:job OR intitle:jobs OR intitle:careers) (appy OR submit or eoe)

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(dot)jobs

• New Domain Name .jobs– Work with any city (???)– Work with any State– Each location is defined by local .jobs

providers



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Organization

Job Search LogJob Application


Questions/Comments

Frank AlanizMissouri Workforce Regional Liaison

[email protected]/in/frankalaniz

@St8Wkr

Business

SLCC ~ WORKSHOP