SLCC ~ WORKSHOP

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  • 1. 9/11/2012Let Technology Be Your Guide to a Successful Job Search Strategy Free Powerpoint Templates Workforce Development Professionals Improving Lives Workforce Development Professionals Improving Lives Page 1 Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 2 #1 Job Search MethodClick Review Apply Pray Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 3 1
  • 2. 9/11/2012 Eye Chart Heat Map Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 4 Eye Chart - Overview Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 5The Ladders have found recruiters spend an average of just six secondslooking at a resume before deciding yay or nay on candidates Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 6 2
  • 3. 9/11/2012 Applicant Tracking Systems Job Requisition is Posted (Average) 100 will complete 1000 will view 200 will start the the application the job posting application successfully 25 will complete 3 -5 will be the application selected for the CORRECTLY! interview Only 80% will accept the position Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 7 Overview Reality of todays job search Running the Numbers Using social media as a job search tool Facebook, LinkedIn, Twitter Google as a job search tool Organizing your job search Comments / Questions Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 8 Reality of Todays Job Search Interviewed over 160 Hiring/HR Managers Number One Complaint Communication Skills Inability to articulate skills Resume Applicant Tracking Systems Interviews (Telephonic | Seated) Social Media Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 9 3
  • 4. 9/11/2012 Searching for the best talent that fits our culture Senior Talent Acquisition Manager St Louis Fortune 500 company Culture Skills Education Todays Talent Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 10 Differences Between Today and Yesterday! Google Has Replaced the Resume A Summary is Enough Social Proof is a Must Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 11Resumes and Cover Letters Are Not Read on Paper Anymore Relationships First, Resumes Second Employers Only Care About What They Want Nouns Are the New Currency Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 12 4
  • 5. 9/11/2012 Everyone Has a Personal Brand Yes, Everyone Typing isnt a Skill Anymore Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 13Wordle.net1. www.wordle.net2. Copy job posting and add to create your own and print3. Copy resume and add to create your own and print4. Compare the two images to determine if you are hitting all the right keywords Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 14 Top 1,000 US Employers 25% have a FaceBook business page 75% have a LinkedIn business page or Use LinkedIn for recruiting new talent 25% have a Twitter account 100% have a Social Media Manager 100% have a Listening Manager Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 15 5
  • 6. 9/11/2012 Social Media Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 16 Job Search Tools Facebook 900+ million users Up to 25% are businesses with Fan Pages LinkedIn #1 Recruiting Tool St Louis Job Angels (Group) Twitter 1,681,703 jobs posted in the last 30 days Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 17 Job Search Strategy using Facebook1. Networking With the stats fresh in mind, we can assume that most of your colleagues and business partners will be on Facebook. Furthermore, we can assume that recruiters and prospective new employers (hiring mangers, HR people) will be on Facebook. This gives you a unique opportunity to network yourself to whoever is hiring at the moment. Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 18 6
  • 7. 9/11/2012 Job Search Strategy using Facebook2. Status Updates The most obvious way to use Facebook for a job hunt is to update your status with your current situation and what you are looking for. Friends, family, old colleagues, long-time-no-speak acquaintances are all there to help you. Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 19 Job Search Strategy using Facebook3. Facebook Marketplace Have a look through your local marketplace for job listings, you will be able to see a description and also who posted the job. You can now either apply or contact the person behind the position for more information. Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 20 Job Search Strategy using Facebook4. Join and get active in groups The groups on Facebook are just like LinkedIn Groups, a place to discuss and post news about a particular topic, industry or interest. You can add value to the group by joining in or starting discussions, posting links and other resources to the wall, moderating or managing sections of the group and so on. Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 21 7
  • 8. 9/11/2012 Job Search Strategy using Facebook5. Posting ads Its really simple to set up an ad campaign on Facebook. You can put a short ad together and link it to your bio. The more specific you can make it the better, you only want the right people clicking through as you pay per click. Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 22 Job Search Strategy using Facebook Conclusion Can Facebook really help you get a job? If you spend most of your time on Facebook anyway why not make it productive Add it to your social media job searching strategy along with LinkedIn, Twitter and any other platform you use. Another weapon in your job hunting arsenal is not going to hurt. Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 23 Job Search Strategy using Facebook Facebook Apps Branchout is a LinkedIn Clone for Facebook BeKnown is for individuals who use Monster There are several more apps that I havent reviewed at this time Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 24 8
  • 9. 9/11/2012 LinkedIn Master LinkedIn First 147 Million Users US = 56 million users Average Age 25 54 = 67% of users Highest Industry Rate: High Tech 14.3% Finance 12.4% Manufacturing 10