GROUP MEMBERSMUHAMMAD ADNAN REHMAT

MALIK JUNAID IQBAL

HAFIZ MUHAMMAD HANZALA

INTRODUCTION TO DELL

Dell company was established in Dell company was established in November 4, 1984. November 4, 1984.

It is an American multinational It is an American multinational information information technology corporation based in Round technology corporation based in Round Rock, Texas, United States, that Rock, Texas, United States, that develops, sells and develops, sells and supports computers and related products supports computers and related products and services. and services. 

The company is one of the largest The company is one of the largest technological corporations in the world, technological corporations in the world, employing more than 103,300 people employing more than 103,300 people worldwide. worldwide.

The name of its founder is Michael Dell.The name of its founder is Michael Dell.

What is e-commerce? E-commerce refers to business E-commerce refers to business

transactions and transactions and communications that are communications that are carried out through computers carried out through computers - over networks and the - over networks and the internet. This includes buying internet. This includes buying and selling goods and services, and selling goods and services, funds transfers and other funds transfers and other commercial communications.commercial communications.

BENEFITS OF E-COMMERCEAdvantages to Organizations

E-commerce improves the brand E-commerce improves the brand image of the company.image of the company.E-commerce helps organization to E-commerce helps organization to provide better customer services.provide better customer services.E-Commerce helps to simplify the E-Commerce helps to simplify the business processes and make them business processes and make them faster and efficient.faster and efficient.E-Commerce reduces paper work a lot.E-Commerce reduces paper work a lot.

Advantages to CustomersAdvantages to Customers24x7 support. Customer can do 24x7 support. Customer can do transactions for the product or transactions for the product or enquiry about any product/services enquiry about any product/services provided by a company any time, provided by a company any time, any where from any location.any where from any location.E-Commerce application provides E-Commerce application provides user more options and quicker user more options and quicker delivery of products.delivery of products.E-Commerce application provides E-Commerce application provides user more options to compare and user more options to compare and select the cheaper and better option.select the cheaper and better option.

CONTRIBUTION OF E-COMMERCE AND INTERNET TO

CUSTOMER SERVICESBy using E-Mail Support as a Simple Form By using E-Mail Support as a Simple Form

of Contactof ContactCommunicate With Customers on Social Communicate With Customers on Social

MediaMediaCommunicate With Customers Using Live Communicate With Customers Using Live

Chat ServicesChat ServicesUse a Helpdesk Center as a Community Use a Helpdesk Center as a Community

FAQFAQTake Customer Calls with Inbound Phone Take Customer Calls with Inbound Phone

SupportSupport

Understanding Dell’s supply chain

Dell is capable of shipping a PC Dell is capable of shipping a PC within 24 hours of receiving and within 24 hours of receiving and order.order.

SUPPLY CHAIN MANAGEMENT FOR DELL

COMPUTERSConstantly changing technology directly Constantly changing technology directly

impacts Dell's success and future.impacts Dell's success and future.Consider selectively adding other vendors Consider selectively adding other vendors

to its supply chain management system.to its supply chain management system.Invest more in their Research and Invest more in their Research and

Development to develop new products Development to develop new products and services.and services.

Consider offering online data back-up Consider offering online data back-up capabilities.capabilities.

How it is different ? At Dell, the traditional supply At Dell, the traditional supply chain has two fundamental chain has two fundamental differences.differences.

• DisintermediationDisintermediation• Real-Time productionReal-Time production

Disintermediation & Just in time production

DisintermediationDisintermediation – the outside Disintermediation – the outside

retailer is cut out of the retailer is cut out of the process. This reduces time and process. This reduces time and costs in the process and also costs in the process and also ensures Dell is better ensures Dell is better positioned to understand its positioned to understand its customers’ needs directly.customers’ needs directly.

Just In Time Production• Supply chain costs are reduced on the storage side.Supply chain costs are reduced on the storage side.• Each individual PC that is ordered is only Each individual PC that is ordered is only manufactured AFTER the order is received and only manufactured AFTER the order is received and only using the freshest raw materials, which are delivered using the freshest raw materials, which are delivered to the factory several times a day.to the factory several times a day.• Each computer has been paid for and has been built Each computer has been paid for and has been built for afor aspecific customer before it is shipped.specific customer before it is shipped.

•Real time production ensures no costs are incurred Real time production ensures no costs are incurred from rising inventory stocks. Output is always driven from rising inventory stocks. Output is always driven by actual customer demand.by actual customer demand.

How e-Commerce is helping Dell

It started with e-mail order and It started with e-mail order and ordering using toll-free phone ordering using toll-free phone numbers.numbers.

In 1996, www.dell.com came In 1996, www.dell.com came into existence.into existence.

$1 million sales by 1997 $1 million sales by 1997 through online order.through online order.

Dell’s site provides :-Dell’s site provides :-Product customizationProduct customizationCost differenceCost differenceVariety of options on making payment.Variety of options on making payment.Order trackingOrder trackingAutomated placement of parts order to Automated placement of parts order to suppliersupplier

Supports 28 languages Supports 28 languages

Building confidence through Building confidence through excellent pre and post sales support.excellent pre and post sales support.

Customer can create and view Customer can create and view service record online with service service record online with service tag code.tag code.

Website works as communication Website works as communication tool for news, press release and tool for news, press release and general information to build trust general information to build trust among customers.among customers.