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Presentation at the 2010 NEST Retreat by Susan Brown, Lawrence Public Library (http://www.lawrence.lib.ks.us/): You don't have to be a graphic artist to create great displays! With a little petty cash, a quick trip to the craft store, and an appreciation for your collections and customers, you can create eye-catching displays that will rival the big box bookstores and "give them what they want." Susan will provide ideas and tips for creating great displays and will highlight how displays can help meet patron demands and your library's strategic goals.
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WHAT YOU’LL LEAVE WITH:
• An understanding of why displays are important for both merchandising and marketing goals
• A practical look at how we do displays at LPL
• New ideas and inspiration for display content and signage
WHY DO DISPLAYS?
Traditional reasons:
• Raise circulation• Make collections more accessible• Because bookstores do• Other reasons…
CELEBRATE HOLIDAYS
CELEBRATE HERITAGE MONTHS
HIGHLIGHT “HIDDEN COLLECTIONS”
PASSIVE READER’S ADVISORY
WHY DO DISPLAYS?
New reasons:
• Engage patrons• Add value & content• Stay current & relevant• Achieve marketing goals
DISPLAYS @ LPL
- Four main display areas, plus Ref Desk display and Media Room
- Children’s & YA have display areas, too
- All in high traffic areas- Nearby Reader’s Advisory materials
DISPLAYS @ LPL
- Display team in Adult Services- Changed approximately every three
weeks, Ref Desk display changed weekly, Media Room monthly
- Centered around popular reading, library programs, pop culture, holidays, hidden collections
- Flexible, collaborative, fun!
WHAT’S ON DISPLAY RIGHT
NOW???
ON DISPLAY RIGHT NOW
COMING SOON…
• Retrospective on Oprah Books• Ren Fest!• Spy vs Spy• Cult Fiction• Middle East/Immigration• Rock & Roll
MY DISPLAY AESTHETIC
• Eye catching but not museum quality• Great signage, few props (less is
more)• Let the books sell themselves• When possible, add more content
(reading list, bookmark, descriptive panel, etc)
• POPULAR, POPULAR, POPULAR
DISPLAYS SHOULD BE…
• FLEXIBLE• FULL• FUN• RELEVANT• PARTICIPATORY• EASY TO MAINTAIN• EYE-CATCHING• EMPTY!
DISPLAYS SHOULD NOT BE…
• BORING• PEDANTIC• REPETITIVE• UNTOUCHABLE• FULL• BEHIND GLASS!
DISPLAYS @ LPL
WHAT WE USE
• Color printer• MS Publisher (occasionally
PhotoShop)• Google Image search• Foam core• Double sided tape/spray adhesive• Props• LOTS OF CREATIVITY!
HOLIDAYS & HERITAGE MONTHS
HOLIDAYS & HERITAGE MONTHS
GENRES & LITERARY AWARDS
SEASONALTHEMES
LIBRARY PROGRAMS & COMMUNITY
EVENTS
POPULARREADING &
POP CULTURE
MEDIA ROOM
NEED IDEAS?
• Chase’s Calendar• Library Programs• News/Current Events• Community Programs• Patron Interests• Wander the stacks• Pop culture• Steal these!
WHEN IN DOUBT…
• Cookbooks• Genres• Heritage Months• Staff Picks• Patron Picks• Literary Awards
RESOURCES:
• Why We Buy by Paco Underhill• Mary K. Chelton on displays• Chris Rippel’s KLA presentation• Montgomery County slide share• FLICKR book display stream
OTHER DISPLAYS
@ LPL
Paperback Endcaps
Reader’s Resources Kiosk
Reader’s Resources Kiosk
READER’S ADVISORY
READER’S ADVISORY
READER’S ADVISORY
ENDCAPS
ENDCAPS
BOOK OF THE DAY
CHILDREN’S COLLECTIONS
•QUESTIONS?•COMMENTS?•CARE TO SHARE?
