Presentation for: By: Kelly Chapman Director Diversity Recruiting Microsoft

•  Challenges / Opportunities Current State

•  Building the Function •  Building the Diversity Employment Brand

Managing Diversity Recruiting

•  DRIVE Team •  5 Pillar Approach

Diversity Recruiting at Microsoft

•  Maximizing Technology •  Guerilla Marketing •  Maximizing Strategic Partnerships

Low Cost Tactics

•  Q&A •  Best Practices Sharing Open Discussion

NO

The Company Could Choose To:

Start Over When Things

Get Better Cut

Back

Measure Performance

*From Corporate Diversity Marketing Group

Focus on Results

Microsoft Confidential

Big

Boa

rds

Littl

e B

oard

s

Microsoft Confidential

Met

a S

earc

h S

earc

h E

ngin

es

Terms Etc. Organizations

Add 1+ Diversity Key Words to the search string you normally use.

Sororities Fraternities

Microsoft Confidential

Microsoft Confidential

Microsoft Confidential

Par

tner

ship

s D

on’t

Hav

e To

B

e E

xpen

sive

Find New Ways To Work Together…

Grass Roots

Strengthen Local Ties While Leveraging National

Relationships

Partners

The Changing Face of Microsoft Webcast

Reaching An Audience of 7 Million African Americans and Latinos